When will Microsoft realize there's absolutely nothing it can do to associate even the tiniest bit of cool with its brand? In yet another lame attempt, we get this flash mob stunt the brand did yesterday in New York's Lincoln Park for the launch of its new Office product.
It's as bad as that in-store dance disaster they did last Fall.
Jesus. It's like we just stepped back to 1999 when at Leo Burnett Technology Group we pumped out campaign after campaign touting the equity-building properties of a strong brand presence based on the four pillars of an account planner's wet dream: Vision, Mission, Essence and Position. Architecting the brand as it were.
It all usually netted in some self-important puffery akin to this new tagline from Esurance, "People when you want them. Technology when you don't." Sounds like a Peoplesoft tagline. Anyone remember them?
Anyway, the new campiagn is a play on technology versus people. There's a time for technology and there's a time for people. 1990's tagline aside, the campaign does a pretty good job illustrating that separation.
You can see it all here.
This Saatchi & Saatchi Romania-created campaign for skin irritation relief product Fentsil Gel confuses. When one thinks of a product that alleviates itching and burning, one usually conjures images of the product that does just that rather than what we see in this campaign.
To illustrate relief from bug bites, we see a person completely covered by bugs. To illustrate relief from a cat scratch, we see a woman covered in cats. To illustrate relief from a rose bush prick, we see a boy entangled in a rose bush. To illustrate relief from a burn, we see a guy covered with burning matches.
Yea, we get the juxtaposed visual alliteration coming from the tube of Fentsil but still, it just seems a bit off. Hmm. Must be a European thing.
Derivative. Obvious. Awesome. We'd yawn except even derivatively obvious commercials featuring sexy women dressed as cowgirls are, well, awesome. Not sure the pair are going to sell any Double Chili Cheeseburgers for Wienerschitzel but that's probably a good thing.
Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"
He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.
This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling
It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.
Truly disgusting. But a powerful message. View at your own risk. Feces are involved. But it's all in the name of the need for clean water in parts of the world where clean water isn't the norm.
You can thank WaterAid for this message.
OK, so there's no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly. Created by Cossette, we see a trio of bimbettes doing their best work. Which is to say, really bad acting. Which, of course, is what good porn is all about. Which, as we all know, people don't watch for the acting. Which, as it turns out, is why this is such a great campaign.
Oh, Chatroulette, how we used to love you so. Back in the day before anyone had heard of you. Back before people could pleasure themselves in peace before everyone found out that's all anyone does on Chatroulette. And back before every brand in the world decided Chatroulette is the new Second Life.
Here we have Amsterdam-based condom shop Condomerie using a "topless" hottie holding a sign which, at first, lets the viewer think they've struck masturbatory gold. Then the young lady holds the sign up and the viewer is presented with, "You are now in touch with a HIV infected person. Don't play Russian roulette in real life." Way to bring a guy down.
Of course this is completely stupid and the targeting is idiotic. First of all, no one needs a condom to masturbate. And, second, no matter how prolific a person's Chatroulette orgasm may be, there will never be an exchange of bodily fluids and, hence, no chance of becoming infected with HIV.
Can we move on from Chatroulette now?
Ladies? Your man got you down? Then Flirt vodka has the solution. Return a case of empty Flirt vodka bottles to a liquor store and receive a free pair of knee pads. So the next time you man's got you done, your knees won't end up looking like the ladies knees in this ad.
And if it weren't already clear, this ad was dubbed one of the 100 Sexist Advertisements on Adme.ru, many of which we've happily covered here on Adrants over the years.
Well here's a political commercial the politically correct won't like. Of course, since we're not at all politically correct around here, we love this new ad for Tim James who's running for Governor in Alabama...where, as James makes very clear, English is the spoken language.
James wants the state's driver's license exams to be administered only in English. Currently, the test is given in 12 languages and James claims that's just too costly. If elected, he'd give the test only in English.
The best (most contentious to some) line in the ad? "This is Alabama. We speak English. If you want to live here, learn it."
This is not going to get this man elected. Oh wait. Yes it will. This is Alabama. We're rednecks. If you want to live here, ditch your ethnic ways and become an American like the rest of us.