For ever-struggling K-Mart, Rhinofx created the hopelessly lovable Mr. Blue Light, whose earnest eyes only promise to draw pity and a start of anxiety, the way you feel when in the presence of an imaginary friend whose death is just around the corner. (We have been the crying-shoulder for many broken dreams.)
Our earnest friend will appear in ad spots and stores - and then, we're sure, disappear into the unregulated chaos of K-Mart just as quickly. He just looks too weak to save the monster that is K-Mart's suckiness, man.
Observe his lame attempts at smooth jokes at a KMart runway show.
While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.
Dripping with egotistical irony, this Giovanni+Draftfcb Rio de Janeiro-created campaign for the Creative Club of Rio de Janeiro rips on the nation's apparent obsession with the use of homeless and disabled people in advertising seemingly to achieve creative brilliance and win awards at their expense.
With headlines, "I helped a copywriter become a creative director", "I've made a creative team win a lion at Cannes" and "Thanks to us. An art director had his salary doubled," pulls no punches while, at the same time, does the very thing it's trying to stop.
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In yet another example advertising is clearly not the place to let loose your jive-talking, yo dude, phat fetchisms, Copyranter points us to the new Delta outdoor campaign currently assaulting New Yorkers from all angles. What the new campaign like? It's fly, my friend, fly.
This Orbitz game, which involves some really weak shakram-like throwing, is amusing until you realize how much it sucks, which takes about 35 seconds.
It's also way too salesy. Why don't you give Wrigley's a call? They know how to throw together simple brand-oriented games that are actually fun.
Orbitz last disappointed us about a month ago.
Writing on Make the Logo Bigger, Bill Green questions Crispin Porter Bogusky's use of sexual harassment in the office place as the focal point of one of its commercials for Haggar. Because the spot focuses on male sexual harassment, it's perfectly fine to turn it into one big joke. Watch the spot. Now watch it again but imagine the men as women and the women as men. Would that approach be acceptable? Would it pass the PC test? We think not.
Yea, yea. We know. It's a joke. We get it. But consider this. Why is it OK to joke about male sexual harassment while, at the same time, it's not OK to joke about female sexual harassment?
For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.
This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.
To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."
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In case you wondered what happened to Buddy Lee, he's taking advantage of his height and conducting ass inspections.
This winning spot demonstrates for maybe the umpteenth time that most anything can be sold with a whole lot of ass and a whole lot of tacked-on moan tracks. And while we've never felt inclined to see another person's southern comfort that close, we're sure somebody got off on it, which means the ad wasn't completely for naught.
Dude what is with the tent camera?
Under the playful slogan "Where's the Angus," Jack in the Box released an ad in which Jack shows JITB employees where sirloin is located on a cow.
In the ad, one employee points out that the competition is selling Angus Burgers and asks where "the Angus area of the cow" is located. After a pause, the puzzled Jack, standing beside the, uh, rear region of the illustration, says, "I'd rather not." End spot with the usual brand roll-up.
But the cute schoolyard poke is not the funniest part. Apparently the butthurt (read: peevishly pissed-off) CKE Restaurants, whose Carls Jr. chain pushes the Angus, is taking Jack to court.
The paperwork claims the ad (and others under the same slogan) creates "The erroneous notion that all cuts of Angus beef are derived from the anus of beef cattle."
Before you point and laugh, step back and remember how upset you felt when some boy looked at you and asked if you had a pencil sharpener. And you totally fell for it. Then and only then can you fully conceive of the private angst the Angus-pushers must be suffering.
See ad at MSNBC.com.
This is so bad it's good because it knows we'll know it's bad and think it's good even though it knows we'll say it's bad but mean it's good. Got it? No. OK then just watch this video for Jigaloo, a recently introduced to the States invisible, odorless, stain-free, all around lubricant (no, not that kind you pervert) and water repellent. Watch as sticky windows are opened and the President gets "unstuck." Unfortunately, it's name is way too close to the not so nice racial slur, jigaboo.
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