Dove is using the (apparently) drama-rich life of Alicia Keys to appeal to women in their 20s. Dove Go Fresh and MTV give you "Fresh Takes," a heavily promoted series about three girlfriends figuring shit out while looking pretty (an acquired skill).
Hrm. Think Crossroads would've been better received if it was less about Britney Spears and more about pastel deodorants? Somebody at Camp Dove must have thought so.
Now you might think this up-skirt soap dispenser promoting some candid camera-style show on FX is kind of witty but, dude, do you really want to be sticking your hand up there after thousands of guys have done so before you? We didn't think so. Kind of like how you wouldn't get with the high school slut either. Oh wait, of course you would because she'd be the one that would actually put out for you. Eesh. There's a Hoff version too. Image courtesy of Adland.
This is agency Northlich's creative department. They are selling overpriced shirts for charity.
You might think they look unhappy because that's just the hipster way, but some dude from Northlich claims their EVPCD forced them to model his designs. (Did he invent the asterisk?) And each shirt supports a charity he allegedly handpicked.
"Lame," the guy said.
Yeah. This is.
If you're a fan of monotonously boring winding mountain road car commercials, you're gonna love this video of a new boat called the XSR48. It's described thusly: "The XSR48 combines the DNA and high performance of a supercar with superyacht detailing to create the world's first true Superboat." Whatever.
Oh for fuck's sake! So a Governor had sex with a prostitute. Sex. He had sex. He didn't murder anyone, blow up a building or otherwise harm another person (as far as our limited knowledge of the man allows). He had sex. OK, he paid for it but it was still sex. Anyway, he's not Governor any more and has been endlessly shamed for his wrong doing. Rightly so, as many believe. If you don't know who we're talking about yet, you've been on another planet.
So leave it to a marketer to capitalize on the downfall of another by...offering money to place the image of Ashley Dupre/Youmans/DiPietro, the call girl that caused the downfall of the aforementioned Governor Eliot Spitzer, on the backs of buses to promote vodka. Yes, Georgi vodka wants to pay Dupre a low six figure sum to become the vodka brand's "butt girl."
These are really, really bad! No, wait, these are really, really good! No wait....damn it, we're conflicted about this new DISH Network work sent to us from Fueld (yes, that's spelled correctly) Films. In the three commercials, comedian Frank Caliendo takes on the personas of Al Pacino, Donald Trump and George Bush. He does a fairly good job but we're not sure these commercials sold us anything.
Get a load of the repositioning memo:
Not so long ago in our industry, the holy grail was an ad that "broke through the clutter," was "attention getting," "memorable," "persuasive" (ads usually measure by a copy test of an ad unit).
Today, in the new world of the internet, digital video recorders, mobile devices and myriad other technology -- all in the hands of an empowered consumer -- the new holy grail is maximized presence and multiplied exposure as a result of having an idea picked up, shared, played with, assimilated into the consumer's life.
Some call it viral; some call it buzz. Leading agencies must redefine their end goals in line with this fundamental new end game.
AdFreak drew our attention to this ad for Philippine rock radio station NU107, which betrays pretty negligible knowledge of rock music. And logic.
The text reads, "The 80's: When looking like a ladyboy got you all the ladies." Imagery: what looks like a Kiss band member ... with boobs. (An homage to Marilyn Manson?)
More creative -- and a small dissertation on Kiss, Poison, rock-dandy dress codes and lack of actual boobage among male '80s rock band members -- at AdFreak.
It's really too bad everybody can't be Chuck Klosterman.
Rehab, the cats behind Gap's Sound of Color effort, just produced a series of videos for Kenneth Cole's most current campaign "We All Walk in Different Shoes," put together by Kenneth Cole's in-house creative crew.
As always with Kenneth Cole, the campaign exploits the language of fashion to raise awareness for popular social issues. (Or maybe it's the other way around.) At left is the creative for Regan Hofmann's HIV video. See other shorts -- including stories about a Sikh businessman and a duo of Israeli and Palestinian film directors -- at KennethCole.com/Thinkers.
And here's the campaign blog, Awearness, which generated winces all around with the all-caps tagline, "To be aware is more important than what you wear."
We dig Rehab's audio/visual spin on an old Kenneth Cole agenda. But we can't say we're crazy about using tacky puns like "Awearness" to generate trendy cause mojo.
Having received 23 complaints -- including one from the Archdeacon of Liverpool -- the UK's Advertising Standards Authority (ASA) has decided to pull GHD's "A new religion for hair" campaign off the air. Which is too bad, because the ads are gorgeous. Especially when compared to the Super Bowl trainwreck that was Sunsilk's diva spot.