If you haven't heard of real time bidding, or RTB, you need to. First, let us explain. When a user heads to a webpage and it starts loading, the siite automaticallly sends out a bid request to tens of hundreds of potential advertisers (on an RTB network) saying, "We've got this user who is 30, Indian, male and based in New Jersey, US, and recently searched for return air tickets to Delhi, opening a page on our site. How much are you willing to bid for being the only ad on this page?" Within about 100 milliseconds the publisher gets automated bids from different advertisers which are then analyzed to figure out the highest bidder and the brands being advertised. The winner is automatically alerted by the publisher site and the ad is published. Nifty, huh?
Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better guerrilla marketing programs. Covered tools include web analytics, behavioral targeting, marketing automation, social media and others. It's not an in-depth analysis of each tool category, rather an examination where each tool fits into the online marketing process.
Download the whitepaper now and have a look at which tools might be right for you.
A recent study conducted by content sharing company Tynt found copy and paste comprises 82 percent of all content sharing, 4.5x more than share buttons. Among other findings, the data revealed copy and paste is the most prevalent method by which users share text, images, and URLs across the web.
Of course it should be noted Tynt is a company that "enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy and paste."
Social media monitoring company Sysomos has put together a nice tip sheet with eight ways marketers can build their brands using social media. Much, of course, has been written on this topic but sometimes it's nice to have a few clear, concise tips on hand when you are about to launch a new social media program for your brand or your client.
Download this free whitepaper now and learn this ins and outs of social media brand personas, platforms, communities, crisis management and more.
Smartphones and the social, local, mobile (SoLoMo) ecosystem are said to be the future of retail. Where once there was the yellow pages, today's mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses.
This shift in the way people search to buy in-store is a reality that needs to be addressed immediately for retail brands to survive in an increasingly hyper-local marketplace.
So by now all of you have your outward facing social media programs in full swing, right? But what about your own agency or brand? What about internalizing everything you've been preaching? What about becoming a social business?
Content marketing, the strategy du jour and yet another name for blogging, is said to attract customers, build trust and bring visibility to your brand for minimal expense.
But what exactly is content marketing, why would you want to do it and how would you start? Glad you asked. Vocus enlisted four of the biggest content experts out there - Joe Chernov, Scott Stratten, Ann Handley and Adam Singer - to write an expert guide containing 15 great tips to get your content motor started!
It's been long understood that the advertising business is a leading indicator of an oncoming recession (and a lagging indicator of it's end). Business Insider has gathered together the Q3 numbers from the four largest agency holding companies and the outlook isn't pretty. Having barely recovered from the last recession, if these numbers are to be believed, we may be headed for another in 2013.
Taking a look at WPP Group, Omnicom, Interpublic and Publicis, Business Insider compiled a graph that tracks the ups and downs of the four holding companies and recent numbers all indicate we may be headed for the crapper again very soon.
It's not all doom and gloom, though. While IPG sees a 2.7% drop in U.S. revenue for the nine month period ending September 30, Publicis sees U.S. growth of 2.4%. Much of the declines across the four holding companies are seen in Europe with healthier indicators for Asia and the UK.
Check out their full analysis here.
Hubspot has compiled 47 stats, charts and graphs about Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.
After reading this eBook, you will be able to:
- Determine how to best reach your particular target
- Measure your progress on Facebook relevant to others in the industry
- Implement strategies for best results on Facebook
Download the free eBook now and become a walking encyclopedia of Facebook marketing knowledge.
Perhaps you've heard of inbound marketing? If you haven't, listen up. Inbound Marketing is marketing focused on making it easy for customers to find you. It flips traditional marketing on its head. Instead of an interruptive model, inbound marketing advocates the creation of content (blogs, videos, whitepapers, eBooks, webinars, seminars, etc.) that is of interest to potential clients who, because of inbound marketing strategies put in place, will easily find it.
In other words, when a potential client searches for a great agency, they will find you instead of your competition.