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It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
This marketing brief from Janrain explores why it's important to insure interplay between your brand's website and your social channels and why that connection can vastly improve your engagement with potential customers.
Download the free whitepaper and find out how you can increase engagement and how that engagement can increase sales.
- Ladies, are you, as they say, slim and stacked? Well this new ad campaign and product line are for you.
- AKQA Founder Ajaz Ahmed rallies the troops post-WPP acquisition with a motivational internal email.
- Digital KPIs Research has found marketers are currently tracking between five and ten different digital KPIs, 24 per cent of respondents are already monitoring 10-15 and eight per cent are tracking of 16-20 while just 12 per cent keep an eye on less than five indicators. 72 per cent of respondents thought their current data load was about right but 20 per cent conceded that it was too many.
- Yawn. Man proposes to women using billboard.
So you've got a Facebook page for your brand. You diligently manage the page and post content to it. You're collecting Likes. You're getting comments. But you feel like something's missing. There should be more activity. More people commenting. More engagement overall. So what's the problem?
Allow us to introduce you to Facebook EdgeRank, EdgeRank is an algorithm that scores your Facebook posts and determines how far each post travels and how many people see it. Much like mastering Google's algorithm's for your search marketing efforts, Facebook EdgeRank must be mastered as well.
Wildfire is out with a free whitepaper that will educate you on the ins and outs of Facebook EdgeRank and teach you how to insure your posts are seen by as many of your fans and followers as possible.
For the whitepaper, Wildfire analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:
- The 3 primary factors that determine your EdgeRank for any post
- The best-performing content types, and how to maximize their results
- The top 3 things you can do to increase fan engagement
Download the whitepaper now to find out how you can improve your Facebook efforts.
- Just as Axe cools things off a bit with its American advertising, it's Argentinian advertising is heating up.
- Barbarian Group has announced the hire of its first Executive Director of Business Development, Christopher Wollen. In the newly created role, Chris will be focusing on the growth of existing TBG business including Samsung, GE, Bloomberg + Pepsi, reporting directly to TBG President Sophie Kelly.
- Dylan Stuart, a business, brand and design strategist with extensive experience consulting for Fortune 500 and emerging market clients, has joined Lippincott as a partner in its London office.
- In the UK, six artists, including Banksy collaborator Paul Insect, have postered their own work over existing outdoor campaigns to "challenge the destructive impacts of the advertising industry."
The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.
In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.
If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
The good news is, social media marketing suite Wildfire has run hundreds of successful campaigns for brands across all three networks and can share with us exactly what works and what doesn't. In Part 1 of their Social Advertising series, part of the Adrants white paper series, the reports shares:
- Best practices for writing ad copy
- Which creative images are most popular with audiences
- The differences in layout and styling on Facebook, Twitter, and LinkedIn
- What not to do when advertising on Facebook
We've read the report and it's chock full of strategies, tips and tactics you can put to use right now in your social media programs. Download the report now.
When General Motors pulled its advertising from Facebook, many took it as an indication that the social network's ad products didn't work. But in reality, the pullout tells a different story, says a new report by eMarketer.
The report, "Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look," analyzes more than a dozen third-party research studies and interviews with industry executives that demonstrate consensus on a number of issues, including the effectiveness of Facebook's ad products.
According to the report, doubts persist over the effectiveness of Facebook's Premium ad products. However, Facebook's self-serve advertising platform, Marketplace, is gaining new prominence as a result. In May 2012, Facebook announced that it would start allowing advertisers to place Premium ads in users' news feeds by tapping the technology that supports Marketplace. The change is expected to inspire marketers with bigger budgets to begin using the automated system. This month, Facebook said it would launch Facebook Exchange, a real-time bidding platform for Marketplace inventory.
Buddy Media is out with a new study that examines how marketers are using - and can better use - Twitter as a marketing tool. Between December 11, 2011 and February 23, 2012, the company took a look at how 320 large brands use Twitter. The study examined the Twitter account reply rate, retweet rate and engagement rate defined as a combination of replies and retweets mapped to an accounts number of followers.
The study found engagement rates to be 17% higher on Saturdays and Sundays but noted most brands don't tweet on weekends. Adding to that finding, the study revealed which days were best for particular industries. Weekends are best for clothing and fashion (only 12% of tweets occur but engagement rate is 30% higher); Sundays and Monday are best for entertainment (23% higher engagement rate); Saturday is best for publishers (only 7% of tweets occur but engagement rate is 29% higher than average); Weekends are best for sports (while 9% of brands tweet on Saturday, engagement rate is 52% higher on the weekend).
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its second of five infographics. This iteration, entitled Global, examines such goodies as the number of awards won to date by country (U.S. leads), social chatter as it relates to panel attendance, hottest topics (2NE1 Seminar), number of followers the various Cannes Lions social media accounts have, the number of Twitter mentions for the week (56,355), Foursquare hot spots, Cannes Lions Beach Soccer standings and the fact Twitter rules all social media channels this week crushing Facebook as if it were a fly.
ZenithOptimedia's latest forecast expects adspend to grow to 4.3 percent to $502 billion by the end of 2012, a slight downgrade of the 4.8 percent growth forecasted in March. Quadrennial events such as the Olympics and the presidential election are expected to add $6.3 billion to global growth.
- Global ad expenditure forecast to grow 4.3% in 2012, slightly down from the 4.8% forecast we made in March
- Growth slowed in April and May as advertisers became more cautious about the world economy
- Growth to pick up during the major sport events from June to August, and in the run up to November elections in the US