Integrating Email With Social Delivers 6X Increase in Revenue


Social media is, of course, all the rage these days but did you know integrating email and marketing automation into your social media efforts can increase your revenue 6X? Did you know triggered emails that are part of the marketing automation process can yield 75% higher open rates and 115% higher click through rates? And how about the fact incorporating video with email can increase the performance of traditional direct mail by 280%?

Yea, it's all true. Download this guide from Stream Send now and learn how to incorporate social, video, remarketing and marketing automation into your marketing strategy.

by Steve Hall    Jun- 7-13    
Topic: Research

How An Explainer Video Can Increase Conversion by 20%

In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for search marketing company Ibenta.

In the whitepaper, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun- 6-13    
Topic: Research, Video

Crispin Porter + Bogusky Aims to Redefine #FML For Jell-O


- Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.

- ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.

- In a recent survey, IBM found 39% of "leader" companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-"leader" companies do the same.

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by Steve Hall    Jun- 5-13    
Topic: Research

How to Ensure Your Marketing Budget Delivers the ROI Your CEO Expects


It's no surprise that marketers are now talking about revenue now more than ever before. Marketing is increasingly on the hook to generate (and more importantly, prove) that the programs it puts in place have a direct impact on overall revenue. Often, the budget they are given by executive leadership -- most likely based on last year's numbers -- is the "pole in the ground" around which all their activities revolve.

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by Steve Hall    Jun- 5-13    
Topic: Research

This eBook Will Save Your Agency And Your Job


It's fairly evident there's a tectonic shift going on in the workplace today. From telecommuting to collaboration to cloud-based workflows, everything is changing. So what's a marketer supposed to do in the face of all this change?

Thankfully, there are experts on this topic who can help guide you and your company through these changes. In this Central Desktop eBook, to which I contributed, you will learn how these changes are affecting marketing organizations, why the remote workplace is growing in importance, how telecommuting can actually give your company a competitive edge, how agencies and marketers are reinventing their creative teams to meet these changes and why collaboration is becoming an integral component of successful companies.

Download the eBook now and stay ahead of the curve.

by Steve Hall    Jun- 3-13    
Topic: Agencies, Brands, Research

7 Reasons Your Website Should Incorporate Responsive Design


Creating a strategy to deal with the rise of mobile devices comes down to three primary options: Developing a native app, designing a separate mobile site, or re-working your primary website with responsive design.

Using insight from industry experts and research data, this eBook from Bridgeline Digital, "7 Reasons to Consider Responsive Design for Your Company's Next Generation Website," explores the advantages of using responsive design to take your web presence into the mobile era. Responsive design is a fancy term to describe a website layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes. An extremely important consideration given the dramatic increase in usage of mobile devices to access the web.

Download the whitepaper now and make sure your website is appropriately designed for mobile devices.

by Steve Hall    May-30-13    
Topic: Research

How to Insure Your Brand's Digital Experience Properly Serves Consumers


Each year, digital plays an increasing role in the relationship between brand and consumer. And it's showing no signs of slowing. In it's report, Digital Customer Experience Trends to Watch, 20013, Forrester takes a look what kinds of digital experiences shape the relationship between brand and consumer and how these changes will affect how brands communicate with their customers and prospects.

Download the report now to make sure your brand is on track to provide the right digital experience for your customers and prospects.

by Steve Hall    May-23-13    
Topic: Research

Why Your Emails Should Be Designed For Mobile [Infographic]


Did you know that 75% of the companies do not optimize email for mobiles yet? With 43% of the people now reading and responding emails through mobiles -- a figure that is expected to hit 50% in 2013 -- coupled with the fact 97% of the people view emails once, it becomes clear marketers should design emails to render properly on mobile devices.

Check out this infographic that's packed with charts and graphs that share how mobile is permeating the email experience.

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by Steve Hall    May-23-13    
Topic: Mobile/Wireless, Research

Tweets With Exclamation Points Get More Retweets!


Because these things actually matter and because there's a guy who love to dig into this stuff, we now know that tweets that include exclamation points get more retweets. However, thanks to Dan Zarrella's examination of 2 million link-containing tweets sent by accounts with at least 1,000 followers, tweets with exclamation points get fewer clicks.

Why is this data important when it's usually all about the click? Because sometimes it isn't. Sometimes all a brand wants to do is make it known something relevant to the brand and of interest to consumers is interesting. JCPenney hyping a sale. Southwest touting discount flights. Or CNN just trying to get a breaking story widely disseminated.

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by Steve Hall    May-17-13    
Topic: Research

Forget Likes. Learn How to Attract Paying Customers With Facebook


Did you know 67% of B2C companies and 41% of B2B companies have acquired customers from Facebook? That's a powerful statistic.

With over one billion people on Facebook, it's quite likely your brand can find customers too. Are you using Facebook as a customer acquisition tool yet?

In this HubSpot ebook, you will learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. The ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.

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by Steve Hall    May-16-13    
Topic: Research

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