6 Smart Social Strategies to Fuel Your Brand's Marketing Success

bazaar_voive_6_social_steps.png

Conversations about your company and your products happen each and every day, all over the web. For a marketer managing campaigns across all types of media, these real-time consumer conversations can either be a marketer's dream or your worst nightmare. At the end of the day, you just want marketing programs that work.

Bazaarvoice simplifies social-channel complexity by giving specific examples of ways social can improve marketing efficiency and effectiveness. This insight-packed resource clearly outlines six actionable strategies for leveraging user-generated content to:

  • Create word-of-mouth campaigns that drive growth
  • Deliver a measurable return on social investments
  • Bridge the gap between brands and consumers
  • Increase site traffic
Download this report now to see exactly how social drives real results for brands.

by Steve Hall    Mar-18-13    
Topic: Research, Social



How the New Facebook News Feed Changes Your Content Strategy

how-the-new-facebook-news-feed-changes-your-content-strategy-hubspot.png

Working tirelessly through the night following yesterday's Facebook announcement about its new News Feed, two diligent HubSpotters, Anum Hussain and Brittany Leaning, have published a new report, How Facebook's New News Feed Changes Your Content Strategy. The 35 page (don't worry, there's lots of pictures) report that aims to educate marketers on how they need to approach content creation for Facebook's redesigned news feed.

Download the report now and learn how these changes will affect your Facenbook marketing.

by Steve Hall    Mar-12-13    
Topic: Research, Social, Tools



How to Create Compelling Content For Each Stage of the Buying Cycle

Content Marketing has (or should have by now) become an integral part of every marketer's game plan. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will learn how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the, you will learn:

  • How to use content to spark an ongoing conversation with prospective buyers
  • How to determine what kinds of content best meet the needs of your prospective buyers
  • The importance of buyer personas and communication channel preferences
  • What pitfalls to avoid as you create content for your own content marketing efforts

Download the whitepaper now and learn how to properly develop and map your content marketing to the needs of your customers.

by Steve Hall    Feb-26-13    
Topic: Publishing, Research



Infographic Summarizes Burger King Hack

synthesio_burger_king_hack.png

Honestly, we're surprised we haven't been flooded by agencies, metrics companies, social media pundits and research firms shamelessly latching on to Monday's Burger King Twitter hack for a little bit of publicity. But one company jumped on the trendlet. Social media monitoring company Synthesio cobbled together a few stats from Monday's shenanigans.

- Burger King gained 30,000 new Twitter followers (which everyone seems to be cheering)
- There were over 450,000 tweets on the topic
- There was a 300 percent increase in Burger King-related conversation

But here's the thing. Where's the stat that says Burger King Realized an X% increase in Whopper sales on Tuesday?

more »

by Steve Hall    Feb-21-13    
Topic: Brands, Research, Social



20 Marketing Trends and Predictions for 2013 and Beyond

hubspot_2013_predictions.gif

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what's in store for the next year? This guide from HubSpot aims to serve as your navigation system into the world of marketing in 2013.

Download this report now to gaze into the marketing crystal ball and uncover what marketing will look like in 2013.

by Steve Hall    Feb-21-13    
Topic: Research, Trends and Culture



How to Create Killer Content For Each Stage of the Buying Cycle

While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle.

more »

by Steve Hall    Feb-19-13    
Topic: Research



The Four C's Of Social Media For The C-Suite

four_cs_social_media.png

Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab.

Download this whitepaper now to learn about the Four C's of social media for the C-suite and how social intelligence is providing clarity for the C-Suite.

by Steve Hall    Feb-14-13    
Topic: Research, Social, Trends and Culture



How to Optimize Your Email Campaign ROI

email-marketing-ROI.jpg

Email marketing is always changing. While overall read rates declined in Q4 2012, some marketers defied the odds with responsible, well-planned email sending strategies. However, as the top email marketers continue to test and optimize, new subscriber behaviors are changing the rules of the game.

Download this Email Intelligence Report now from Return Path to tap into the latest data trends and analytics to optimize your email campaigns and email ROI.

by Steve Hall    Feb-13-13    
Topic: Direct, Research



How Inbound Marketing Serves the New Purchase Loop Mentality

purchase_loop_adrants.png

For over one hundred years, brands have been tailoring their marketing to the four-step purchase funnel developed in 1898 by Elias St. Elmo Lewis. The familiar steps are awareness, interest, desire and action. Simple. Straight-forward. And has served marketers well for a century.

Well now it's out of date. According to new research conducted by Latitude, 87 percent of consumers no travel a less linear, more complex pathway to final purchase. And there are new steps in the process which include openness, realized want or need, learning and education, seeking idea and inspiration, research and vetting...and post-purchase evaluation and expansion.

Check out this in-depth article I wrote for HubSpot that details the new process and how brands can fine-tune their marketing for each individual step.

by Steve Hall    Feb-11-13    
Topic: Research



Infographic Summarizes Biggest Social Media Wins, Fails

wins_fails_social_media.png

MBA in Marketing Guide (yes, it's link-baiting but it's good information too) created an infographic that details the biggest wins and fails in social media over the past year or so. Top wins include DollarShaveClub, Nike, Sephora and Honda. Top fails include McDonald's #McDStories, Chick-Fil-A anti-gay thing, American Apparel's Sandy-themed promotion and Kitchen Aid's tweet about Obama's grandmother.

Check out all the details in the infographic.

more »

by Steve Hall    Feb- 8-13    
Topic: Research, Social








Stanton Optical


Featured FREE Resource: