Quintura Rounds Up Russian Internet Deals

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Nothing like the threat of a rising new economy to get the blood flowing (thanks, Vlad!). Internet-wise, there's a lot happening in Russia: Mail.ru became its first billion-dollar online company, Blackberries plan to invade, LiveJournal was sold to a Russian firm that aspires to go global -- starting with the US, and in September Russia led total growth in European internet adoption.

The Quintura blog put together a short list of significant deals that occurred in December amongst Russian internet companies.

Russia's urban middle class has expensive taste and money to spare. Time to start thinking eastward, da?

by Angela Natividad    Dec-22-07    
Topic: Online, Research, Trends and Culture



Santa Rocks, NBA Joosts, Banner Tickets, IT Socializes, Bzz Ups

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- This is just weird. A little Trans Siberian Orchestra. A little Santa Claus playing guitar. And a beard that won't stay on.

- The NBA has announced it will broadcast replays of memorable games on Joost.

- Working Tailgate Technologies, Paramount Vantage has launched a banner campaign for The Kite Runner which allows people to go through the entire ticket purchase process inside the banner. Check out one of the banners here.

- Rubicon Project CEO Frank Addante explains why Silicon Valley isn't the only place where dot com business occurs and why LA is carries just as much weight.

more »

by Steve Hall    Dec-17-07    
Topic: Online, Research, Social, Video, Word of Mouth



eBillme Lavishes Cash on Video Contest Whores!

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We smell something fishy behind the eBillme Confessions contest.

The $20,000 grand prize winner for eBillme Confessions was a girl who bought her boyfriend a Plasma TV so he'd give her an engagement ring.

Is it just us or does her boyfriend look suspiciously like this dude, who won $1,000 just weeks ago?

Adrants declares shenanigans!

by Angela Natividad    Dec-17-07    
Topic: Bad, Online, Research, Sponsorship, Video



OfficeMax Justifies Reuse of Elf Yourself Campaign ... with Quantitative Figures!

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Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!

For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.

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by Angela Natividad    Dec-13-07    
Topic: Campaigns, Online, Research, Viral



Boobs Not A Good Line Extension. Still A Good Female Extension

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Ah yes, it's the end of the year and time for all those wrap up, bests, worsts and just plain wrong lists. Recently, TippingSprung (now there's a brand name with its own problems) conducted a Brand Extension Survey which sought to determine the worst brand extensions of the year. Topping the list was Precious Moments which came out with a coffin based on the company's cutesy collectibles.

In second place was the Humane Society which came out with a Dog Lovers Wine Club and in third was Hooters for its Girls Gone Wild apparel line. Hooters also topped the food extension list with its Hooters energy drink. In past years, Hooters stuck out as well for its Hooters airline brand extension.

Ries & Ries Laura Ries, in reaction to the findings, put it succinctly, telling BrandWeek, "Hooters doesn't stand for energy. It stands for boobs and chicken." You've got to wonder if father Al passed the baton to Laura on this one for good reason. Listening to Al discuss boobs would be as skeevy as reading an article about boobs written by some horny male ad slut like Steve Hall.

by Steve Hall    Dec-10-07    
Topic: Research



Post-Beacon, Facebook Still Snooping

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Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."

more »

by Steve Hall    Dec- 5-07    
Topic: Bad, Online, Research, Social, Tools



Media Kills. So Why Not Light Up Instead?

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Tell Reynolds they don't need to pull their print ads after all. A team at the University of Michigan waded through 50 years of research and concluded media violence is as hazardous as smoking.

Violent video games and television shows were targeted, with children more heavily influenced by what they see than adults, although women and men are equally likely to engage in violence they've seen in the media.

Well, hey. After our WoW sessions we've just got to grab a scimitar and kick some burly guy's ass. And don't even get us started on Heroes.

by Angela Natividad    Nov-29-07    
Topic: Bad, Research, Strange, Trends and Culture



Facebook, Facebook, Facebook!

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We can't wait until Facebook, web two-dot-oh's Marsha Brady, gets dropped by fawning advertisers like a bad habit. In the meantime, here's the story on a new Digg-style feature they added to the Stalker Feed while we were all gorging ourselves for a tryptophan high.

Freezing Hot also posted statistics on Facebook's users. Age, edu level, gender and political affiliation are also thoughtfully graphed. Big users are mostly liberal, mostly college-educated and mostly women. The majority is also single and between ages 18 and 24.

We can almost hear the chops-licking in the 'netosphere. Guess Marsha won't be going out of style anytime soon.

by Angela Natividad    Nov-26-07    
Topic: Online, Research, Trends and Culture



Barbie Leaded, Ads Humanized, Jenny Switches, Planes Logoed

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- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.

- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.

- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.

- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.

more »

by Steve Hall    Nov-26-07    
Topic: Agencies, Brands, Cause, Opinion, Research



Taglines Analyzed, Ads Pumped, Songs Given

- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.

- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."

- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.

more »

by Steve Hall    Nov-14-07    
Topic: Promotions, Research, Tools, Video










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