In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.
As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online.
The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really).
Enter Kevin Horne of Lairig Marketing.
Irrespective of how well it ranked in this week's multitude of Super Bowl commercial lists, Nielsen found the Victoria's Secret commercial to be the most viewed spot in the game reaching 103.7 million viewers when it ran at 9:44PM. Following Victoria's Secret were Amp and a promotion for FOX's American Idol which tied for second place with 103.6 million viewers. These figures are based on Nielsen's live plus same day DVR viewing.
Because the game's outcome came down to the wire, the fourth quarter was home to the top ten most viewed ads, all of which achieved 100 million views or more.
The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits. GoDaddy, Salesgenie, Office of National Drug Control Policy, Audi, Gatorade, Under Armour, most of which weren't too well received, saw significant gains in site traffic the day after the game, according to Hitwise.
While some debate the quality of commercials which appeared during Super Bowl XLII, the game itself was intriguing enough to capture 97.5 million viewers making the game the most viewed Super Bowl of all time according to Nielsen. The next most viewed game was the 1996 Super Bowl which had 94.1 million viewers.
AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:
1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot
"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.
Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.
Looky, Looky! It's Obama Girl, aka Amber Lee Tettinger...and her curves... introducing the results of this year's MediaCurves Super Bowl commercial study. And we thought all she did was Barely Political Work., Hmm.
This particular study, which surveyed 2,400 Super Bowl viewers (eat that, USA Today!), declared the FedEx Pigeon ad the best commercial of the year. Following FedEx were Budweiser's Clydesdales commercial, Coke's balloon commercial, Diet Pepsi's Head Bob, Bridgestone's Squirrel, E-Trade's baby, Bud Light's Caveman and others.
That bastion of scientific accuracy otherwise known as the USA Today Super Bowl Ad Meter has crowned Budweiser's Clydesdale Dalmatian commercial the highest scoring ad.
We don't disagree but are saddened Coke's It's Mine beautiful balloon ballet didn't take top spot. It did, however, place 7th which is pretty good.
Rounding out the top 10 were FedEx's Pigeons, Bridgestone's Critters, Doritos Rat (an ad from last year, no less), Bud Light's Fire Breather, Bud Light's Wine and Cheese, Diet Pepsi Max's head-bobbing Nod, Planter's uni-brow woman (WTF?), Tide to Go and Sobe Life Water's Naomi Campbell/Dancing Lizards.
Nothing like the threat of a rising new economy to get the blood flowing (thanks, Vlad!). Internet-wise, there's a lot happening in Russia: Mail.ru became its first billion-dollar online company, Blackberries plan to invade, LiveJournal was sold to a Russian firm that aspires to go global -- starting with the US, and in September Russia led total growth in European internet adoption.
The Quintura blog put together a short list of significant deals that occurred in December amongst Russian internet companies.
Russia's urban middle class has expensive taste and money to spare. Time to start thinking eastward, da?
- This is just weird. A little Trans Siberian Orchestra. A little Santa Claus playing guitar. And a beard that won't stay on.
- The NBA has announced it will broadcast replays of memorable games on Joost.
- Working Tailgate Technologies, Paramount Vantage has launched a banner campaign for The Kite Runner which allows people to go through the entire ticket purchase process inside the banner. Check out one of the banners here.
- Rubicon Project CEO Frank Addante explains why Silicon Valley isn't the only place where dot com business occurs and why LA is carries just as much weight.
We smell something fishy behind the eBillme Confessions contest.
The $20,000 grand prize winner for eBillme Confessions was a girl who bought her boyfriend a Plasma TV so he'd give her an engagement ring.
Is it just us or does her boyfriend look suspiciously like this dude, who won $1,000 just weeks ago?
Adrants declares shenanigans!