Study Predicts Brands' Benefit From Super Bowl Ads

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A survey of 2,500 men and women ages 18 to 59 was conducted by New York-based Brand Keys and found - through some sort of proprietary prediction model - Budweiser, Footlocker, Frito-Lay, Pepsi and Coke will benefit most from the money they spend during this year's Super Bowl. This is the third year the organization has conducted the study which you can download here (Word Doc).

by Steve Hall    Jan-29-07    
Topic: Research



People Actually Need A Search Engine to Find MySpace

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Is it just us or are people idiots when it comes to navigating to popular websites? A recent Hitwise study featured on eMarketer found MySpace to be the top search term for 2006. Also on the list are ebay, Yahoo and Mapquest. Are we the only ones that realize all you have to do is add a .com to these popular names rather than search for them? Hmm. I suppose somewhere in the world, there are still people who haven't heard of the Internet either. Oh well. At least Hitwise is making some money with this nonsense.

by Steve Hall    Jan-29-07    
Topic: Bad, Brands, Online, Research



K-Fed Proves Surprisingly Good for Something

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Even if he can't sell CD's, Kevin Federline proves he can generate buzz by sole merit of his complete lameness. And it's nice when you can get attention by being yourself.

Nielsen BuzzMetrics reports that the latest ad deal for the Speared ex-beau accounts for a whopping 26% of all Super Bowl ad-related blog conversations between January 14 and January 21. The figures cap at 49% on January 17. Compare those beans with the '06 figures.

"Sometimes the counter-intuitive or 'campy' choice of spokesperson yields the highest pre-game buzz dividend," Nielsen CMO Pete Blackshaw explains. "Nationwide saw a similar lift last year with the use of retro-star MC Hammer, and this helped them take a higher share of mindshare leading to the game."

Congrats to K-Fed. Guess there really is a calling for everybody.

by Angela Natividad    Jan-26-07    
Topic: Celebrity, Research, Trends and Culture



AdWeek Bestows Agency of the Year Awards on Actual Agencies

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It shocked us a little that for 2006 somebody will actually get credit for doing more than being you or spending money. But instead of dicking around like its counterparts, AdWeek stays on track by asking vital questions like, "What's more important, growth or creativity?" which they say contained the big answer for which agencies deserve the gold stars for blood, sweat and tears.

And that's why they've awarded Global Agency of the Year to TBWA, which orchestrated the oft-spoofed but beloved Mac v. PC campaign.

AdWeek also gave Goodby, Silverstein & Partners the coveted US Agency of the Year Award for their "Got Milk?" campaign, featuring an odd alien twist and even some scandal in '05.

Hats off to Goodby, Silverstein & Partners, to TBWA and to AdWeek. They deserve an award for not shirking the responsibility of doling out much-earned credit in favour of that consumer-as-marketer hype. But we can't just blame Ad Age and Time for slacking when lately even major brands prefer to beg for ads instead of creating something themselves.

But hey, it's a fine line between generating legit consumer interactivity and generating yourself out of a job, yeah?

by Angela Natividad    Jan- 9-07    
Topic: Agencies, Events, Good, Industry Events, Research



'Time' Blogs, Bloggers Rally, Ecommerce Billions, Consumers Create

- Cynopsis reports, "The retransmission rights payments disagreement between MediaCom Communications and Sinclair Broadcast Group came to a head late Friday and into Saturday with MediaCom being forced to drop 22 Sinclair stations from its cable system in 12 states as of 12:01a January 6."

- Time Magazine is getting into the blog game with a site makeover, a news aggregator and topical blogs.

- Ecommerce hit the 4100 billion mark in 2006 and continues to charge ahead.

- Brands should know by now an angry mob of bloggers is something to steer clear of lest you want amplified what you intended to be hushed.

- Time says you are the Person of the year. Advertising Age says the consumer is the Agency of the Year. Jonah Bloom explains they really didn't copy Time.

- The free 411 services are catching on with advertisers. Aegon Insurance and Absolut are the latest brands to become advertisers on 1-800-FREE411.

- Heavy.com has closed on a second round of financing, $20 million from Polaris Venture Partners. The financing will be used to expand the network internationally.



BEL Says Integrate Stores and Sites, Be Authentic, and Everyone's a Critic

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Brand Experience Lab occasionally releases a series of predictions we're invited to peruse from time to time. They recently updated their list to include a few profundities that might ring redundant considering '06 was ridden with questions of ad ethics, authenticity regarding social networking and "flogs" and the craze for congratulating consumers for being consumers, as best illustrated by Time and AdAge.

If you feel so inclined, read admonitions on why authenticity is key, why consumer capabilities on your website should reflect what can be done in your store, and why we're looking at an age in which everyone - including us - wants to criticize your shit.

by Angela Natividad    Jan- 8-07    
Topic: Online, Opinion, Research



'Flogs' Further Flogged In Fake Blog Survey

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The Consumerist is hosting a survey to determine the best fake marketing blog for 2006. Contestants include McDonald's for its 4Railroads and Mcdmillionwinner flogs, Wal-mart for Walmarting Across America and Sony for All I Want For Xmas Is A PSP. Currently, Sony has the most votes for worst fake blog of 2006. Check out the survey and share your thoughts.

by Steve Hall    Dec-28-06    
Topic: Bad, Research, Weblogs



Online Advertising Causes 'Mouse Rage Syndrome'

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Yes, there is an actual medical ailment called "mouse rage syndrome," The term was coined by the Social Issues Research Centre in the United Kingdom which recently conducted a study of 2,500 web users who were found to exhibit negative cardiac function, profuse sweating, altered immune and nervous system function and, yes, "mouse rage" defined as furious clicking and bashing of the mouse.

Guess what causes the syndrome? Fat Flash sites, poorly designed sites, bad navigation, pop ups, banner ads, unnecessary graphics and just about everything else our industry foists upon the helpless public who only want quick access to the relevant information they need and have no need for "site loading..." bullshit or sites that look great in a presentation but perform like a turtle crossing the road when launched. Wake up and smell the consumer, people. We want them to be our frinds. Not our enemies. Make nice.

by Steve Hall    Dec-21-06    
Topic: Online, Research, Trends and Culture



Not All Gen Y Women's Gadgets Are Cameras, Phones And MP3 Players

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As it's well known research data can be massaged to come to any desired conclusion, we were pleased to see The Silly Girl's take on a recent eMarketer study that found Gen Y women love their electronic gadgets such as cameras, phones, video games and MP players. While eMarketer chose the family-friendly interpretation of the data, The Silly Girl came to an entirely different and not unlikely true conclusion regarding the 26 percent of women who used electronic gadgetry in the "none of the above" category. Gee, we wonder what sort of electronic gadget those 26 percent of women are using? The Silly Girl has the answer.

by Steve Hall    Dec-18-06    
Topic: Research, Strange



Ad Age Readers Commend Roehm Firing. Adrants Readers Not So Much

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Hey, wait a minute Ad Age. We did our survey first and it was a split decision. Oh wait. You have all those old, conservative readers and we have all the cool new kids. Now we get why the survey results differed. It seems Adrants readers enjoy working with Julie Roehm-ish drama more than Advertising Age readers. Eighty one percent of Advertising Age readers feel Wal-mart made the right move in firing Julie Roehm. What's that they say about research? Oh wait, we don't want to nullify out own survey results now do we?

by Steve Hall    Dec-15-06    
Topic: Agencies, Brands, Research








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