Fat Freed, Product Placement Slows, Fast Company Grows

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- The MyPetFat guy is giving away free pet fat to the first 50 people who guess the "secret of the scale."

- Global product placement grew 37 percent in 2006 and is predicted to grow 30 percent in 2007 according to a PQ Media study.

- Fast Company magazine has just announced that its ad pages increased 9.1% in the first quarter of 2007 compared to the same period one year ago, according to The Publishers Information Bureau.

- San Francisco's BART has hopped on the subway tunnel advertising train.

- Madonna and H&M are together again on fashion networking site Trendmill.

- Travelocity's Traveling Gnome now has his own MySpace page. Tila will be sending a friend request any minute now.

- Riddle Productions has created a new game for MTV.com called Daily Rage will will incorporate brands into the actual game play.

by Steve Hall    Mar-16-07    
Topic: Magazine, Product Placement, Promotions, Research



Feed Co. Bitchslaps Viral Wannabes with Social Video 101

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More often than not the big media cat-chase for the elusive hot viral comes up short. This could be for a ton of reasons - the ideas are too contrived or simply out of touch with the demo.

LA-based Feed Company put together Social Video 101: a Primer, an example-ridden tutorial on why some Youtube "virals" work and others don't. Will your video start a conversation? Is it funny? Is it sexy? Is it something you'd share with your friends?

"Viral is video that you're prepared to share with your friends," says CEO Josh Felser of Grouper. "If you're not prepared to share it with your friends, it's not viral video."

We'd like to say this sounds like mostly common sense. The unfortunate truth is if it were, major media entities would be more successful than they have been, and to be fair they're getting better.

That's not to say we don't still have a lot to learn from the unlikely geniuses of Smosh, whose Pokemon theme song generated a bewildering wildfire fanbase. And when you've figured out why, you'll probably be holding the key to the secret of life.

by Angela Natividad    Mar-14-07    
Topic: Good, Research, Trends and Culture, Viral



Starcom Wins, LAist Rocks SXWS, Rosie Rants

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- Starcom has reeled in the $100 million United Airlines global media business beating OMD and Mediaedge:cia

- Rosie O'Donnell's in a tiff over the American Idol Frenchie Davis/Antonella Barba picture thing. American Idol Exec producer responds, "Without wishing to add to the obvious self-promotion of Ms. O'Donnell, I feel as though I must refute her absurd and ridiculous claims that American Idol is racist and/or weightist. Ms. O'Donnell has, once again, spoken without thought or knowledge. Viewers need only look at the show tonight to realize that American Idol constantly confirms to America that talent has nothing to do with weight or color."

- According to the Internet Advertising Bureau, Internet ad spending grew 34 percent to $16.8 billion in 2006.

- If you're having trouble sleeping on those long business flights, British Airways has the solution: a soothing podcast.

- Here's a decidedly different look at outdoor advertising.

- The LAist will be rockin' during SXSW in Austin this Sunday hosting its own party at Room 710. If you're there, check it.

by Steve Hall    Mar- 8-07    
Topic: Agencies, Celebrity, Industry Events, Podcast, Research



Anna Wins 'Punk Marketing' Stripper Preference Poll

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Yesterday, we asked you to take a look at a YouTube campaign for the marketing book Punk Marketing and tell us which of the two models, who strip while reading excerpts from the book, you though was hotter. Perhaps because Cleo did three videos to Anna's one, Cleo suffered the burden of burnout. I mean, how many time can you watch the same woman strip? Oh wait, that's a stupid question. In any event, newcomer Anna trumped Cleo with a resounding 75 percent of the vote. What was it? The blond hair? The girlie jean skirt? Do tell.

by Steve Hall    Mar- 6-07    
Topic: Research, Video, Viral



Experiential Forum Launches Benign Wiki Discourse on XM (Not the Radio)

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Because for some strange reason we'd all prefer incestuous think tanks to trolling malls and listening to people chat about which AirMaxes are hype, the same cat who brought us Swivel Media brings us the Experiential Marketing Forum, a global indy forum of marketers and students who'd like to dissect Experiential Marketing (XM).

Here we find a sedate wiki-style space where brilliant minds can discuss the "burgeoning experiential marketing industry," possibly the precursor to a policy-pumping spin-off a la WOMMA. Word of mouth, apparently just one tentacle on the XM octopus, is so yesterday compared to this zany interactive (cough-cough-consumer-generated) brand thing.

Can't wait to see what kind of pop philosophy and patchwork policy rolls out of this bad-boy.

by Angela Natividad    Feb-26-07    
Topic: Agencies, Industry Events, Research



Snap Dragon Paints Picture of AmerAsian Youth

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To herald in the Chinese New Year Snap Dragon Consultants issued a press release entitled "Ten Things Every Brand Should Know About Asian-American Youth."

This was part of a report from performer/playwright Kate Rigg's nationwide talks with Asian-Americans ranging between ages 14-23.

Among other gems, Rigg reveals Asian-Americans:

* Dig Korea
* Dislike the stereotypes that rocketed out of the William Hung years
* Want more street cred
* Like to gamble
* Are secret fans of easy listening

Oh, no. How could they divulge that? The gangsta-lean reputation we spent years crafting around the weekly violin lessons is officially destroyed.

Actually our parents couldn't afford violin lessons for long, so they punched holes in the cardboard tubing from a dry cleaner hanger and told us to learn the flute instead. We had to colour it yellow ourselves. How's that for street cred, beeyatch?

Check out the press release here.

by Angela Natividad    Feb-19-07    
Topic: Research, Trends and Culture



Traveles Gets Unbrella Back, Digitas Gets Miller

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Borrell Associates reports local online video advertising will hit $5 billion or 35 percent of all local online advertising by 2012. Just in time for Lonelygirl15's baby to take center stage as the first Pampers YouTube video series. Or ill it be LiveVideo by then?

- Travelers Insurance gets its red umbrella logo back from Citigroup after a ten year effort. Huh? Who knew it was missing?

- Miller has chosen Digitas to handle its interactive work after a review during which Digitas beat out Arc Worldwide for the account which was previously held by Agency.com.

- Remo, a new product from fledgling rations company erinMedia plans to rollout a sophisticated second by second television ratings service and has files many patents to insure it's well positioned to unseat ratings king Nielsen.

- Film makers are taking their movies to the really small screen. Well, at least promotions for those movies.

by Steve Hall    Feb-14-07    
Topic: Agencies, Brands, Research



MySpace Destroys Dreams, Erodes Need for Reunions

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Lynette Web points us to a study that finds most teens are in a social network (duh) but also finds that the prevalence of social networks may devalue longtime humiliating (or triumphant) traditions like reunions for those way past teenhood.

"For instance, we recently talked about having our five-year class reunion, and I found that most of the people I asked said they really had no reason to get together in five years because they used sites like MySpace and Facebook to stay in touch with anyone they really wanted to keep up with, anyway," says Sam Ford of Convergence Culture.

That's disappointing. What have we been working so hard for if in the next five years we can't show our former nemeses how awesome we still look, then act really sweet and invite them (and their six screaming babies) to sit next to us? We have officially lost our will to go on. MySpace, you destroy everything you touch.

by Angela Natividad    Feb- 8-07    
Topic: Online, Research, Social, Trends and Culture



Super Bowl Second Most Watched, Campaign Hijacked by Porn Company

- Cynopsis Reports, "CBS Sports had a super night Sunday with Super Bowl XLI averaging a fast national household rating/share of 42.6/64 from 627p-1004p. The 9-930p time period earned the highest rating/share of 45.0/65. Super Bowl XLI was the second most-watched Super Bowl ever, averaging 93.15 million viewers. Sunday's NFL championship telecast also ranks third overall as the most watched program in television history after the series finale of M*A*S*H and Super Bowl 30."

- MediaPost reports, "A total of 58% of Super Bowl advertisers, some of whom paid as much as $2.6 million for a 30-second spot, also purchased pay-per-click search ads on their brand names--up from 42% last year, according to Reprise."

- Adland has the story on a Swedish teaser poster campaign that was hijacked by a porn company who took all the glory for it leaving the originator of the advertising, SJ Train, up the creek.

by Steve Hall    Feb- 6-07    
Topic: Online, Outdoor, Research, Super Bowl 2007, Television



Compete Compares Captivation Currency in Consumer Creation Craze

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Consumer-generated "marketing campaigns" are hot this Super Bowl season, an indication of either curiosity, desperation or laziness which may contribute in part to big brands' decisions to shy away from this year's pigskin adfest.

Lending legitimacy to this lame attempt at representing their companies, Compete compiled some data on which consumer-gens are faring best and worst this close to the cut.

more »

by Angela Natividad    Feb- 2-07    
Topic: Research, Super Bowl 2007, Trends and Culture










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