Because we're all scrambling to work out what to do about all these nebulous algorithms wrapped around SEM, SEO and other components of search and neo-'net advertising, Ad Age has done us the courtesy of releasing a free 52-page guide.
The Search Marketing Fact Pack includes a ranking of search advertising agencies, detailed SEO strategies, ways to extend the life of a :30 second spot, and the definition of that elusive and confusing marketing phrase "golden triangle."
Swoop up that bad-boy right here. We doubt it will make your job less guessy, but you'll at least sound like you know what you're talking about. - Contributed by Angela Natividad
- Research firm MarketingExperiments has acquired research firm and publisher MarketingSherpa. The two will continue to operate as separate entities while capitalizing on each other's assets.
- This morning Dennis Publishing's The Week magazine distributed 100,000 copies to New York City commuters. The promotional issue is part of Philips' "Sense and Simplicity" campaign and was ad-free except for a Philips branded cover wrap.
- Today through election day, when people in Brazos County call 1-800-FREE411 for a listing, they will hear a very brief ad for Justice of the Peace candidate Albert Navarro. It's the first time a political advertiser has used the free 411 service.
- Kooky vodka purveyor 42 BELOW was awarded Cocktail Spirit of the Year for the second year running at the 2006 Australian Liquor Industry Awards (ALIA) in Sydney last night.
Uh-oh. Guess now is a bad time to figure this out, considering social networks seem like rabid acquisitions that go for a pretty penny - like, gazillions of pretty pennies at a time.
But did we actually need to tell you this? Were you really ever under the impression all those ads slathered across MySpace's site were achieving anything? There's only one way to market on MySpace: save some money, throw together a somewhat clever site, and whore yourself out to where the eyeballs really go - the Top 8. - Contributed by Angela Natividad
We all love to go to trade shows to schmooze with others in the industry, attend panel discussions in hopes we pick up the latest cool marketing tactic and, perhaps, strike a business deal or two. While some of that may have merit, in this fast changing media landscape where everyone's skipping your ads, blocking your pop ups and stripping banners from web pages, it's unlikely any panel is going to deliver you as much insight and usable information as this Guy Kawasaki-led panel called Next Generation Insights. The panel consisted of kids aged 16 to 24 and offered up more a treasure trove of first hand information about media usage habits that will soon define the future of media. From cell phone usage to use of MySpace to IM to online shopping to text messaging gaming to computer usage habits to television viewing to magazine readership to iPod usage to email to online video to RSS and more. It's a motherlode of insightful, usable information about a generation that is indicative of what media usage will look like in the future.
After watching this, you will very quickly realize that all current methods of marketing have a very, very...very short lifespan. There are bright spots though. Interestingly, magazines and billboards were mentioned as viable media outlets. Give it a watch.
- This Saturday, HighBeam Research is opening up their premium online subscription service to everyone for the entire day. Nothing like forcing the industry's research enthusiast to work on a Saturday.
- Dutch actress Halin Reijn explains her recent nipple slip at the premiere of her Paule Verhoven-directed film was a planned stunt for Pink Ribbon during the Netherlands Breast Cancer Awareness month. If only Tara Reid thought of that when she revealed her newly created jug to paparazzi a while back.
- Pace Communications, publishers of Quince Girl magazine, has launched Quinceanera Eleganta, a catalog for the U.S. quinceanera. Quinceanera is the lavish, wedding-like celebration of a Hispanic girl's 15th birthday.
- Gateway announced it will award its mdia account to Initiative who peviously handled the account up through 2003 when Carat took over.
If you're involved with search engine marketing, MarketingSherpa has just released its new 2007 Search Marketing Benchmark Guide which analyzes 3,944 search engine marketing company efforts including what they spent and how their campaigns worked. The study also includes eyetracking heatmaps which indicate how ads are seen on a page and reams of data on pay per click paid search programs. Yes, MarketingSherpa advertises on this site.
- Davis Freeberg sends us this long form commercial for TiVo called Blue Moon which is a 50's-style video explaining an important scentific discovery that turns out to be, yes, a TiVo.
- While we really like this new campaign for Florida's Commerce Bank which, in the TV spot, asks "When did you stop thinking you were a magician?" and other kid-related things along with images of kids that change to adults at the end of the commercial, there seems to be a missing transition between the innocence of dreaming in kidhood and Commerce Bank's assertion you can keep dreaming in adulthood if you bank with them. The work was created by Hispanic agency, The Lab thelabideas.com
- Put your Hispanic marketing caps on because the demographic segment is growing eight times faster than other other groups and will, this year, match the purchasing power of African-Americans spending over &800 billion.
- Arthur Schiff, the man behind the classic Ginsu Knife commercials as well as many other informercials died earlier this week at the age of 66.
- Debuting next week during the Come Out & Play festival in New York this month will be "kill them with kindness" game called Cruel 2 B Kind. The game assigns players one weapon and one weakness which consist of random acts of kindness which are to be delivered to other players who could be anyone on the street in the game zone.
- Maverick Media has created another Windows Live Messenger video, called Bottle, that points out the dangers of using old technology to deliver office messages.
- South African singer Verity is hoping record her album by pre-selling 5,000 CDs through a project called the Lucky Packet Project to finance the cost of recording the album. About ten percent of the revenue will go to the South African charity People Opposing Women's Abuse.
- OK, this Great Escape video for the PSP game Dark Mirror is just weird but it definitely reminds one to be sure which bed they slip into the night before.
- T-list is taking social media physical by selling t-shirts on which people can place thisr top five lists of bands, movies, places or any other list one might find on MySpace or any other social media site.
- Getting even closer to the day ads will be affixed to the back of church pews, the Boy Souts of America are now accepting brand sponsorship of its Scout Badges.
- While you may have heard of this stunt already, here's the video of UK artist Bansky "punking" Paris Hilton's new CD by buying copies, altering the cover sleeve's content and replacing her CD with an audio remox of her favorite and inane comments.
- A&T is hyping its online entertainment site Blue Room by airing, on September 10, footage from the Conde Nast Fashon Rocks pre-party featuring Elton John performing highlights from the songs on his upcoming The Captain and the Kid album.
Here's a beyond dumb but maybe not so much promotional video for Nuts magazine sent to us by FishNChimps which touts its circulation superiority over competing magazine Zoo by featuring a striping females who begins her disrobing with "I've got a figure I want to reveal to you." That figure, of course, isn't hers. It's the circulation figure for Nuts which is greater than that of Zoo's. But hey, women who take their clothes off always seem to attract attention and since its an editorial edict here at Adrants to cover anything involving women who get naked, we figured (ouch. unintentional pun) we'd better tell you about it.
- Bloggers can't help themselves and spontaneously contribute to a Bivings Group report on Web 2.0 features of newspaper site.
- Scott G examines a pile of bullshit otherwise known as political advertising.
Kevid Dugan points out the endless number of hoops Arby's requires peope to go through for its I'm Thinking Music Sweeps/.
- On Thursday September 7th 2006, 7-11pm Kidrobot will host The Paint Ball, a launch party and special benefit for Save the Children Federation in New York.
- American Express is bringing back PONG in a campaign, titled Roddick v. PONG, launching on August 21 and featuring a television spot and website, StopPong where players can help Roddick take on PONG's challenge in an updated version of the classic Atari computer game.
Apparently, behavioral marketing does work especially with women who are not petite. "Plus" sized (don't you love the polite terms we use to describe any body type other than a size 4?) clothing brand saw a 4,000 percent increase in online sales and a 200 percent increase in conversions after implementing behavioral targeting through NetPlus Marketing. These results were presented by NetPlus Markering Persident Denise Zimmerman at the recent eTail 2006 conference. You can hear the entire case study here.