Here's a beyond dumb but maybe not so much promotional video for Nuts magazine sent to us by FishNChimps which touts its circulation superiority over competing magazine Zoo by featuring a striping females who begins her disrobing with "I've got a figure I want to reveal to you." That figure, of course, isn't hers. It's the circulation figure for Nuts which is greater than that of Zoo's. But hey, women who take their clothes off always seem to attract attention and since its an editorial edict here at Adrants to cover anything involving women who get naked, we figured (ouch. unintentional pun) we'd better tell you about it.
- Bloggers can't help themselves and spontaneously contribute to a Bivings Group report on Web 2.0 features of newspaper site.
- Scott G examines a pile of bullshit otherwise known as political advertising.
Kevid Dugan points out the endless number of hoops Arby's requires peope to go through for its I'm Thinking Music Sweeps/.
- On Thursday September 7th 2006, 7-11pm Kidrobot will host The Paint Ball, a launch party and special benefit for Save the Children Federation in New York.
- American Express is bringing back PONG in a campaign, titled Roddick v. PONG, launching on August 21 and featuring a television spot and website, StopPong where players can help Roddick take on PONG's challenge in an updated version of the classic Atari computer game.
Apparently, behavioral marketing does work especially with women who are not petite. "Plus" sized (don't you love the polite terms we use to describe any body type other than a size 4?) clothing brand saw a 4,000 percent increase in online sales and a 200 percent increase in conversions after implementing behavioral targeting through NetPlus Marketing. These results were presented by NetPlus Markering Persident Denise Zimmerman at the recent eTail 2006 conference. You can hear the entire case study here.
Chrysler is mad as hell at Advertising Age and isn't going to take it any longer. Reacting to a story by Jean Halliday on Chrysler's Ask Dr. Z campaign in which she pretty much trashes the campaign saying it didn't do much for the automaker, Jason Vines wrote an article on the company's The Firehouse press blog entitled "Truth Takes A Halliday." In the article, Jason lays out data which contradicts Halliday's article and claims the campaign is doing just fine. Since, in the inimitable wisdom of Vines who publicly promoted the blog when it launched but limited it only to "known and established media organizations," we can't link to the story so we'll just reprint it in its entirety here until Jason asks us to remove it. You'd think he'd want more than just press to see this good stuff. And Jason, we're not anonymous. Just click the About link above.
Cliff Kurtman, who has spent the last year closely following the social networking scene and segment giant MySpace has recently published a mini white paper, "Marketing to the MySpace Generation & The Economics of Social Networking," which examines MySpace's success path and the success of Kurtzman's own social networking entity, MyCityRocks. What? You thought white papers weren't thinly veiled promotions?
In-game advertising company IGA Worldwide and Interpret LLC have announced an in-game ad ratings system using Interpret's Gameasure. Gameasure will provide advertisers such game title, demographics, reach, frequency, duration and deoth of engagement metrics for all of IGA's video games. Ideally, it will best what Nielsen is trying to do for television now and actually provide real ad viewership and interaction data.
- Online marketing publication Adotas has launched a survey on the industry's perception of ad networks from both the advertiser and publisher perspective. You can take the survey here.
- Eatmail's Emily loves this new Mother-created ad for Diego's fruit flavored booze. We don't feel the love.
- Not that we ever knew there was such a thing as a tricked out, gigantic, Hummer-like street legal pick up called the CXT but you can trick one out yourself at International's CXT site created by Magnetik and Fathom Communications.
- Well if this Lynx ad isn't bluntly phallic, we promise never to post another gratuitous image on this site.
- Exactly what kind of excitement do you think is running high after seeing this San Diego Zee ad?
- Advergirl, again, delves into the idiocy of corporate marketing and the continuing consumer unfriendly practices companies foist upon us to protect their own dying business models
George Simpson, as only George Simpson can, in a piece called The Sun Sets On Naked Women, debunks a recent Nielsen//NetRatings study on the porn surfing habits of the British and calls everyone a liar. The study claims "only" four in ten British men look at porn and Britain's kids only look at porn by mistake "while looking for something else online."
Commenting on the unlikely honesty of teenagers, George writes, "Anyone who has a teenager under his or her roof already knows that teens are the most accomplished liars in the world - and that expecting them to say anything other than that they stumbled across ComeOnMyFace.com while looking up the capital of Botswana was idiotic to begin with." Classic. And very true.
If your planning on playing the green card (not the immigration one) in our marketing, you might not want to bother. A recent study from Landor Associates finds 58 percent of people don't give a crap about environmentally friendly practices such as recycling, social responsibility or the use of natural and organic ingredients. The study only surveyed 510 people over 18, hardly a representative sample of the country, but indicative of America's environmentally lazy attitude. The only ting that will force people to give a crap about this is to force every town in America to deal with their own wast rather than ship it off to some far away "transfer station." Oh wait. We tried that.
You guys over at celebu-obsessive BBDO might want to read up on a bit of new research from college marketing experts Alloy Media + Marketing which just released a study that found adults age 18-30 place far more emphasis on a brand's social responsibility than its use of celebrity endorsers. Of course any survey that queries people on the importance of not-for-profit causes, community activism and environmental friendliness as compared to the importance of celebrity endorsement is bound to skew results in favor of the "right" answer.
The trouble with this survey is that it measured perception and intent, not actual behavior and the opening of a wallet. A better and more valuable test of what influences a person's actions after being exposed to a brand's message would be to compare purchase behavior of various brands with said brand's use of celebrity endorsers, socially conscious practices and the brands reliance on it's "image." Of course, these sorts of studies have been done many times before but are usually proprietary in nature because it involves a brand divulging sales figures, etc. Point being, studies that measure action versus intent and far more relevant.