Most of you have heard of this thing called blogging but that's because you work in areas where blogging is commonplace. However, regular folk, the folks we, in advertising, sell to day in and day out don't have a clue as to what blogging is. At least in England. A recent study among taxi drovers, pub landlords and hairdressers found that 70 percent had never heard of blogging. Most thought the survey was asking about dogging, the practice of watching couples have sex in semi-secluded spaces. Hmm, blogging as a perverted sex fetish. Not exactly what the blog elite and the blogebrity had in mind.
This research confirms the notion we've supported for a long time. Weblogging is just a really easy way to publish a website that, because of the platform, gets easily distributed and picked up by search engines.
As if something to be excited about, a Gallup poll shows half of Americans trust mass media news organizations to report fully, accurately and fairly. And that's up from previous years. Back in 1976 when news was news rather than entertainment, 72 percent trusted news organizations. Today, it's just a circus of talking heads spewing nonsense, sensationalizing things or relentless teasing for the most minuscule of stories that run during the last minute of the broadcast. Where's Walter when you need him?
Guidewire Group, producer of the BlogOn conference has partnered with content management company iUpload to launch a survey querying corporations on the current state of blogging at the enterprise level and the blogging strategies behind current blog-related initiatives.
Online word of mouth research firm BuzzMetrics,has been acquired by Trendum, an Internet search and linguistic analysis technology company. The tow companies hope to create global standards to measure and analyze consumer buzz.
The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of ACNielsen and Nielsen Media Research. VNU is a minority shareholder in the new company. BuzzMetrics hopes the deal will build on Trendum's technology, and expand the operation through VNU's global sales, marketing and research capabilities.
To help marketers and agencies understand and take advantage of gaming as a medium, has launched a series of Gaming 101 sessions. IGA hopes to educate the marketplace about the current and future videogaming landscape, the changing demographics of gamers, how the hardware platforms differ from each other, and how to run in-game advertising campaigns that get results.
Advertising agencies that have held or are scheduled to hold IGA Partners Gaming 101 sessions include Crispin Porter + Bogusky, Bartle Bogle Hegarty, SS+K, Manning Gottlieb OMD, Avenue A | Razorfish.
A typical IGA Gaming 101 session provides an overview of the gaming space and gaming ad formats such as advergaming, product placement/plot-integration, dynamic in-game advertising, and casual gaming. Along with any form of consultant comes buzzwords and IGA's "Metrification," a proprietary in-game advertising quantitative and qualitative measurement and analysis framework.
According to a new report (PDF) from Gary Ruskin's Commercial Alert "sixty percent of movies advertised on the in-school TV program Channel One portray smoking." Ruskin claims since January 1, 2000 40 out of 67 movie ads aired on Channel One portrayed smoking. Ruskin's group, of course, doesn't like this and claims the portrayal of smoking in movies causes 390,000 young people take up smoking each year.
Likening airport terminals to marketing microcosms, Ad Age has paid Greg Lindsay to spend three weeks traveling the globe to report on the inner workings of airport terminals. Called "Airworld," the project aims to examine airport's "vast media and retail ecosystem" and dig into the "largest coherent stand-alone marketing venues on earth." It's not exactly a glamorous assignment but it just might lend a bit more insight into the inner commerce of airports than the Tom Hanks movie Terminal.
Whether a veiled agency promotion or just two kooks on bikes, 86 the Onions design intern and UCLA student Steve Ounanian and bike messenger Chris Jahn left Los Angeles on bikes September 5 and north on a 100 mile-per-day, 14 day ride to Starbucks headquarters in Seattle. The purpose of the pair's trip, in a nod to the morning coffee quest, is to examine people's daily rituals - their's and the rituals of others - and understand why routine is so important. The two are documenting the trip with a blog and video clips.
Ounanian says, "The hypothesis is, ritual equals comfort, but it also equals, ironically, both freedom and confinement. There is something about the repetitive task of riding my bike, the machine aspect of it that is alluring. When everything is uncertain, stressful, or even wonderful—you can have control over it by just executing your daily ritual." Ounanian and Jahn are stopping in 14 cities on the way and interviewing people about their daily rituals hoping to understand it's core. Somehow, this is all related to marketing. Or research. Or agency promotion. Or weight loss. Or. Or. Or not.
Ad industry trade groups, The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA), today, announced Ad-ID, a universal ad coding standard, has been adopted by more than 300 of the nation's top marketers. In addition, a total of 875 companies have registered in Ad-ID, and over 14,000 individual codes have been created for various forms of advertising.
Ad-ID provides the foundation for digital trafficking and tracking as well as digital connectivity. It is the equivalent of the retail community's "UPC code." By assigning a unique system-generated identification code to all advertising assets, television, online, print and radio, Ad-ID can improve the accuracy and efficiency of advertising processes from delivery through billing, and is said to,ultimately, contribute to tracking and measuring advertising effectiveness across campaigns.
The Advertising Research Foundation has released a study which finds current media consumption measurement methodologies to be woefully outdated and inaccurate.