New Technology May Out Mode All Current Research Methods

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John Brock points us to a story about a company, formed in 2004, called Brain Fingerprinting Laboratories which claims its brain imaging product can determine whether specific information has been stored in a person's brain. The company, which just teamed with Millward Brown to compare the technology to traditional surveys, plans to launch an advertising measurement division and predicts that division will employ 100 people within a year or two and generate $250 million in revenue. Perhaps we've finally reached the reality depicted in Tom Cruise's Monority Report.

by Steve Hall    Oct-13-05    
Topic: Research



Jennifer Love Hewitt Makes It Big Friday Nights

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Since her days on Party of Five and The Byrds of Paradise, we knew one day Jennifer Love Hewitt would finally see herself at the top of the television rating charts. And she's not there not just because of her breasts. She has an alluringly charming attraction - cute but not overly bubbly - which seems to have finally paid off with her I-see-dead-people drama Ghost Whisperer on CBS. Currently, the show is number one on Friday nights with 10.86 million viewers. Given endlessly proliferating fragmentation and a Friday night time slot, ten million is very impressive. Patricia Arquette's similarly themed show Medium still does slightly better but that's in a far better time slot. With the success of Ghost Whisperer, it looks like JLH can finally leave behind her clothing company (it's a joke, people), her TV Guide covers (also a joke) and set her sites of television success.

by Steve Hall    Oct-10-05    
Topic: Celebrity, Research, Television



Forrester Names Best Web Design Firm, Considers Only Seventeen

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In a recent study, Forrester Research named Critical Mass the best web design firm. Not that there's anything wrong with Critical Mass but Forrester deemed the pool from which this winner would be chosen to be 17. Yes, out of the hundreds of web design firms in the country, just 17 were deemed worthy of consideration. While we understand it's impossible to examine every firm in the country, for the sake of research, we hope this group of 17 was culled from a larger pool.

by Steve Hall    Oct- 9-05    
Topic: Agencies, Research



Nobody Knows What Blogging Is Nor Should They

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Most of you have heard of this thing called blogging but that's because you work in areas where blogging is commonplace. However, regular folk, the folks we, in advertising, sell to day in and day out don't have a clue as to what blogging is. At least in England. A recent study among taxi drovers, pub landlords and hairdressers found that 70 percent had never heard of blogging. Most thought the survey was asking about dogging, the practice of watching couples have sex in semi-secluded spaces. Hmm, blogging as a perverted sex fetish. Not exactly what the blog elite and the blogebrity had in mind.

This research confirms the notion we've supported for a long time. Weblogging is just a really easy way to publish a website that, because of the platform, gets easily distributed and picked up by search engines.

more »

by Steve Hall    Sep-30-05    
Topic: Opinion, Research, Weblogs



Half of Americans Distrust Mass Media News

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As if something to be excited about, a Gallup poll shows half of Americans trust mass media news organizations to report fully, accurately and fairly. And that's up from previous years. Back in 1976 when news was news rather than entertainment, 72 percent trusted news organizations. Today, it's just a circus of talking heads spewing nonsense, sensationalizing things or relentless teasing for the most minuscule of stories that run during the last minute of the broadcast. Where's Walter when you need him?

by Steve Hall    Sep-27-05    
Topic: Research, Television



Guidewire Launches Corporate Blogging Survey

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Guidewire Group, producer of the BlogOn conference has partnered with content management company iUpload to launch a survey querying corporations on the current state of blogging at the enterprise level and the blogging strategies behind current blog-related initiatives.

by Steve Hall    Sep-26-05    
Topic: Research, Weblogs



BuzzMetrics Acquired by Trendum

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Online word of mouth research firm BuzzMetrics,has been acquired by Trendum, an Internet search and linguistic analysis technology company. The tow companies hope to create global standards to measure and analyze consumer buzz.

The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of ACNielsen and Nielsen Media Research. VNU is a minority shareholder in the new company. BuzzMetrics hopes the deal will build on Trendum's technology, and expand the operation through VNU's global sales, marketing and research capabilities.

by Steve Hall    Sep-26-05    
Topic: Research, Word of Mouth



IGA Gaming 101 Series Offers Industry In-Game Advertising Education

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To help marketers and agencies understand and take advantage of gaming as a medium, has launched a series of Gaming 101 sessions. IGA hopes to educate the marketplace about the current and future videogaming landscape, the changing demographics of gamers, how the hardware platforms differ from each other, and how to run in-game advertising campaigns that get results.

Advertising agencies that have held or are scheduled to hold IGA Partners Gaming 101 sessions include Crispin Porter + Bogusky, Bartle Bogle Hegarty, SS+K, Manning Gottlieb OMD, Avenue A | Razorfish.

A typical IGA Gaming 101 session provides an overview of the gaming space and gaming ad formats such as advergaming, product placement/plot-integration, dynamic in-game advertising, and casual gaming. Along with any form of consultant comes buzzwords and IGA's "Metrification," a proprietary in-game advertising quantitative and qualitative measurement and analysis framework.

by Steve Hall    Sep-22-05    
Topic: Games, Research, Tools



Ruskin Says Channel One, Schools Promote Smoking

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According to a new report (PDF) from Gary Ruskin's Commercial Alert "sixty percent of movies advertised on the in-school TV program Channel One portray smoking." Ruskin claims since January 1, 2000 40 out of 67 movie ads aired on Channel One portrayed smoking. Ruskin's group, of course, doesn't like this and claims the portrayal of smoking in movies causes 390,000 young people take up smoking each year.

by Steve Hall    Sep-22-05    
Topic: Cable, Policy, Research



Ad Age Reporter to Get Stuck In Airports

Likening airport terminals to marketing microcosms, Ad Age has paid Greg Lindsay to spend three weeks traveling the globe to report on the inner workings of airport terminals. Called "Airworld," the project aims to examine airport's "vast media and retail ecosystem" and dig into the "largest coherent stand-alone marketing venues on earth." It's not exactly a glamorous assignment but it just might lend a bit more insight into the inner commerce of airports than the Tom Hanks movie Terminal.

by Steve Hall    Sep-12-05    
Topic: Research







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