RESEARCH: How Ben & Jerry's, Hollister KPMG Won With Paid, Owned And Earned Media

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The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.

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by Steve Hall    Aug-13-14    
Topic: Research



STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

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Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014

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by Steve Hall    Jul-23-14    
Topic: Research



We're Halfway Through the World Cup. Here's How It's Playing Out For Brands in Social Media

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We're midway through the World Cup and with fans around the world cheering on their teams, social media is, of course buzzing. Taking a look at the buzz, real-time customer engagement platform Engagor, took a look at the official World Cup sponsors to gauge the success of their social media activities

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by Steve Hall    Jun-25-14    
Topic: Research



How Advertisers Blatantly Deceive People [Infographic]

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As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic from FinancesOnline takes a look at how ads deceive, trick, lie and generally screw with reality.

Think about that as you walk onstage to receive your Lion

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by Steve Hall    Jun-16-14    
Topic: Research



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5 Ways Brands Can Get More Out of Social Media-Fueled Sponsorships

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Taking a look at Urban Outfitters sponsorship of HBO's Girls and positing 6 advantages of social sponsorships, Spredfast is out with a report which serves up 5 ways brands can get more out of their sponsorships.

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by Steve Hall    May-28-14    
Topic: Research



How to Generate Leads Using Facebook And Twitter

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So it's said that Facebook and Twitter together have 1.5 billion monthly active users. And it's safe to say most brands are engaged in some form of marketing on either or both of the platforms. But are brands doing all they can to leverage these platforms for lead generation?

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by Steve Hall    May-20-14    
Topic: Research



How to Thrive After Facebook's Reach Decline

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Don't be discouraged by Facebook's organic reach decline. Learn from experts how to continue to drive ROI with social.

It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining.

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by Steve Hall    May-15-14    
Topic: Research



These 6 Blueprints Will Help You Achieve Social Media Success For Your Brand

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Wouldn't it be great if you had an easy-to-understand, simple-but-informative overview of major social media channels and how to effective use them that you could refer to on a daily basis, give to a co-worker or pass along to your client?

Well here it is. It's a blueprint that will help you get the most you can for your brand out of the big 6 social networks; Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+. Entitled "6 Blueprints for Social Network Success," this quick-read collection of information will provide you with more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills.

Download the guide now and put these tips to work for your brand today.

by Steve Hall    May-13-14    
Topic: Research



'Morphing' Banners Increase Click-Through 83% [Study]

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Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT SLoan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs.

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by Steve Hall    May-12-14    
Topic: Research



Animated Ads Yield 76% Decline in Brand Opinion [Study]

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In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.

The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.

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by Steve Hall    Apr-29-14    
Topic: Research










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