Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing.
Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase their real-time marketing budget in the next year.
These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the 100 million plus viewers who tune in for the game (and the commercials) each year.
But despite this audience size, the question still remains: is the Super Bowl really an effective way to reach your audience? We decided to take a closer look at the potential impact of running a Super Bowl ad, with a particular focus on the auto industry. Car makers have long dominated the advertisements during the game, but this year, many chose to forgo buying air time.
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts - all to attract more potential buyers to their web properties.
In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road.
This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot.
And, of course, marketers were all over the scene. Here's a look at what several marketers did to boost their brands during the World Cup with tips you can apply to your marketing programs any time of the year.
Oh you've gotta love those online college degree schools for their content marketing savvy. They've mastered the art of creating compelling and informative infographics that double as a promotion for the school.
That's not a slam. Just an acknowledgment. Anyway, here's a well thought out inforgraphic from Best Marketing Degrees on viral marketing. It's got examples of successful virals. It's got examples of failed virals. It's got tips on what you can do to increase the likelihood your content will go viral and its got tips to keep you out of hot water.
Last year, the 3% Conference held its inaugural event. In various ways, the conference came at the fact that just 3% of creative directors are women. I was there and it was an insightful, educational experience.
Sadly, I can't make this year's conference but there is good news to share. The conference may have to change its name because women now make up 11% of all creative directors.
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014