Social media monitoring company Sysomos has put together a nice tip sheet with eight ways marketers can build their brands using social media. Much, of course, has been written on this topic but sometimes it's nice to have a few clear, concise tips on hand when you are about to launch a new social media program for your brand or your client.
Download this free whitepaper now and learn this ins and outs of social media brand personas, platforms, communities, crisis management and more.
Smartphones and the social, local, mobile (SoLoMo) ecosystem are said to be the future of retail. Where once there was the yellow pages, today's mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses.
This shift in the way people search to buy in-store is a reality that needs to be addressed immediately for retail brands to survive in an increasingly hyper-local marketplace.
So by now all of you have your outward facing social media programs in full swing, right? But what about your own agency or brand? What about internalizing everything you've been preaching? What about becoming a social business?
Content marketing, the strategy du jour and yet another name for blogging, is said to attract customers, build trust and bring visibility to your brand for minimal expense.
But what exactly is content marketing, why would you want to do it and how would you start? Glad you asked. Vocus enlisted four of the biggest content experts out there - Joe Chernov, Scott Stratten, Ann Handley and Adam Singer - to write an expert guide containing 15 great tips to get your content motor started!
It's been long understood that the advertising business is a leading indicator of an oncoming recession (and a lagging indicator of it's end). Business Insider has gathered together the Q3 numbers from the four largest agency holding companies and the outlook isn't pretty. Having barely recovered from the last recession, if these numbers are to be believed, we may be headed for another in 2013.
Taking a look at WPP Group, Omnicom, Interpublic and Publicis, Business Insider compiled a graph that tracks the ups and downs of the four holding companies and recent numbers all indicate we may be headed for the crapper again very soon.
It's not all doom and gloom, though. While IPG sees a 2.7% drop in U.S. revenue for the nine month period ending September 30, Publicis sees U.S. growth of 2.4%. Much of the declines across the four holding companies are seen in Europe with healthier indicators for Asia and the UK.
Check out their full analysis here.
Hubspot has compiled 47 stats, charts and graphs about Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.
After reading this eBook, you will be able to:
- Determine how to best reach your particular target
- Measure your progress on Facebook relevant to others in the industry
- Implement strategies for best results on Facebook
Download the free eBook now and become a walking encyclopedia of Facebook marketing knowledge.
Perhaps you've heard of inbound marketing? If you haven't, listen up. Inbound Marketing is marketing focused on making it easy for customers to find you. It flips traditional marketing on its head. Instead of an interruptive model, inbound marketing advocates the creation of content (blogs, videos, whitepapers, eBooks, webinars, seminars, etc.) that is of interest to potential clients who, because of inbound marketing strategies put in place, will easily find it.
In other words, when a potential client searches for a great agency, they will find you instead of your competition.
A recent report from eMarketer has pegged non-voice mobile usage at 82 minutes per day for 2012, an increase of 51.9 percent over 2011's 34 minutes per day. This growth is in contrast to slowing time spent online with non-mobile internet connected devices. This year, eMarketer estimates time spent online will grow just 3.6% to an average 173 minutes per day, compared to 7.7% growth in 2011 to 167 minutes per day.
Sadly, marketers' adoption of mobile as an advertising platform hasn't kept pace with its growth. While mobile is expected to account for 11.7 percent of time spent online, its share of ad spend will hit just 1.6 percent.
Ah, yes. Content Marketing. The current panacea of every marketer's woes. Snarky as that may sound, content marketing does, indeed, play an increasingly important role in today's marketing mix. Dovetailing nicely with social media, it provides brands a marketing method that is much less in-your-face and far more informative than traditional advertising.
A new whitepaper, part of the Adrants whitepaper series, from communications firm Moveo posits five "laws" that can aid brands stepping foot into content marketing waters. The whitepaper explores:
Download the whitepaper now
- The relationship between content consumption and perishability
- The mission-critical role of the content curator
- The impact of source reputation on perceived quality
- How agencies and brands can create compelling content
to find how how your brand or agency can achieve the most from content marketing.
The fact is, all social marketing campaigns on Facebook are not created equal. Campaign types that attract high user activity and entry rates are not always the same campaign types that inspire users to share with their friends.
This Wildfire report, part of the Adrants whitepaper series, discovered a number of insightful results for social marketers, including the types of social marketing campaigns that tend to get the highest participation rates, the different campaign types that get the highest sharing rates and the common thread among campaign types that generates the most sharing with friends on Facebook which results in valuable earned media as well.
Whether it be sweepstakes, trivia, quizes, coupons, giveaways, videos, photos, essay contests and a host of other tactics, this report will tell you what works and what sort of results you can expect.
Download the report now.