How to Use Facebook for Mobile Marketing

w_hubs48c4.gif

Did you know that over 500 million people use Facebook on a mobile device? No, really, it's true! Now ask yourself this; are your Facebook marketing programs (you do have Facebook marketing programs, right?) aligned with your mobile marketing efforts? Are the two working together to generate more leads and customers for your brand? If not, we've got your back.

In this HubSpot eBook, part of the Adrants whitepaper series, learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

more »

by Steve Hall    Dec-12-12    
Topic: Research



JWT Tracks Most Tweeted Brands

jwt_most_tweeted_brands.png

JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.

By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.

Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view

by Steve Hall    Dec-12-12    
Topic: Agencies, Research, Social



Your Website Could be Losing You Millions of Dollars

losingmoney.jpg

The internet was supposed to solve everything, right? Brands could direct all their customers to the web where every last query could be answered without need for expensive human customer support. Sadly, that isn't always the case.

Customers associate the Internet with speed and convenience. They expect to visit a brand's website, find what they're looking for and purchase the product just moments later. This is the expectation. But what happens when a your brand's website fails to provide an efficient customer experience?

more »

by Steve Hall    Dec-11-12    
Topic: Research



Starbucks Most Photographed Logo on Instagram

Starbucks-2.jpg

A new startup, GazeMetrix, can identify brand logos in Instagram photos. The service, which uses image recognition software, was originally developed to detect which apps people have on their devices by pointing them at each other. When that effort didin't pan out, the developers redirected their efforts.

The service, which will eventually rollout to Facebook and Twitter, makes it easy for brands to contact Instagram users who have posted branded logos and ask permission to reuse them on their own branded channels.

more »

by Steve Hall    Dec-11-12    
Topic: Research, Social, Tools



4 Steps to Increase Customer Loyalty Using Mobile Apps

AppBegin_0.jpg

A well-designed mobile app, tailored to its audience, has the ability to increase customer loyalty, encourage more frequent interactions and drive sales. If poorly designed, it runs the risk of falling into the vast pool of mobile apps that are used only once, then abandoned.

In this white paper from Appcelerator, you will learn the keys to creating "sticky" mobile apps that keep customers coming back. Using four pillars of the mobile relationship lifecycle - reach, loyalty, engagement and monetization - as guides, you'll learn the most effective ways to connect with customers at the right time, on the right mobile device.

more »

by Steve Hall    Dec- 6-12    
Topic: Mobile/Wireless, Research



iStockPhoto Shares 2012 Stock Photo Trends

istockphoto_trends_2012

Either stock photography is getting better or creatives are getting lazier as indicated by the fact 98 percent of creatives used stock imagery in 2012 as opposed to 79 percent in 2000.

This nugget comes from an iStockPhoto infographic which explores stock photo trends for the year.

Also noted, an increase in the use of medical imagery. Hmm. Yet another indication of the growing and aging baby boomer demographic?

And who knew? Quality is the number one consideration when selection stock photography. Riveting, we know.

by Steve Hall    Dec- 6-12    
Topic: Research



Israel Fights 'Stigma Virus,' Ad Spend to Hit $518 Billion in 2013

stigma_virus.png

- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.

- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.

- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.

- Talking cookies tout HGTV shows. Love It or List It. Property Brothers.

by Steve Hall    Dec- 4-12    
Topic: Agencies, Research, Video



How to Create Content For Each Stage of the Buying Cycle

right_content_right_time.png

While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.

In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the whitepaper, you will learn:

more »

by Steve Hall    Dec- 4-12    
Topic: Research



8 Tips To Transform Your Brand Into A Social Business

hootsuite_whitepaper_8_tips_social_business.png

So for years everyone's been singing the Social Media Hallelujah chorus. More recently, many have realized that's social is not just about media but about the entire business. While it's yet another in a long line of buzzwords, there is substance to this one.

Becoming a social business is much more than acquiring followers, likes, plusses and re-pins. It's about enabling the entire business to function in what has become an interconnected, always-adapting, inbound marketing-based, social landscape where consumers (and other businesses) have come to expect instantaneous and personalized attention.

In this whitepaper, part of the Adrants whitepaper series, Hootsuite provides eight tips brands can implement in order to progress from "doing social media" to becoming a full fledged social business.

Download the whitepaper now and learn how you can transform your brand into a social business.

by Steve Hall    Nov-28-12    
Topic: Research



How to Create Compelling, Intelligence-Driven Loyalty Programs

forrester_customer_loyalty.png

Sadly, many customer loyalty programs lack differentiation, target too broad an audience or lack an overarching strategy. In this Forrester whitepaper, part of the Adrants whitepaper series, nine actionable methods of using customer intelligence and data to improve loyalty program effectiveness are presented.

Download this whitepaper now to see how you can improve the effectiveness of your customer loyalty programs.

by Steve Hall    Nov-27-12    
Topic: Research










Featured FREE Resource: