An infographic from mobile ad network Mojiva details the planned behaviors of mobile and tablet users during the Super Bowl. Overall, smartphones will remain a primary mechanism of social activities during this year's game,Here are some key findings from the research:
- 9% of tablet owners plan to use their device during the game, while 56% of smartphone users intend to engage on theirs.
- 45% say they use their smartphone during the game to post updates to their social networks, while 58% say they discuss the game through text, IM or email.
So everyone's been yapping about how great social media is and why you should implement it to better your relationship with your customers. Well, what about the most important customer of all? You. Yea, you. That's right. Because with no you, there's no them and without them, there's no you. OK, that's confusing. Tanslation: Social media is great for serving your customer's needs but it's also great for serving your own internal needs.
Did you know that over 500 million people use Facebook on a mobile device? No, really, it's true! Now ask yourself this; are your Facebook marketing programs (you do have Facebook marketing programs, right?) aligned with your mobile marketing efforts? Are the two working together to generate more leads and customers for your brand? If not, we've got your back.
In this HubSpot eBook, part of the Adrants whitepaper series, learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.
JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.
By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.
Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view
The internet was supposed to solve everything, right? Brands could direct all their customers to the web where every last query could be answered without need for expensive human customer support. Sadly, that isn't always the case.
Customers associate the Internet with speed and convenience. They expect to visit a brand's website, find what they're looking for and purchase the product just moments later. This is the expectation. But what happens when a your brand's website fails to provide an efficient customer experience?
A new startup, GazeMetrix, can identify brand logos in Instagram photos. The service, which uses image recognition software, was originally developed to detect which apps people have on their devices by pointing them at each other. When that effort didin't pan out, the developers redirected their efforts.
The service, which will eventually rollout to Facebook and Twitter, makes it easy for brands to contact Instagram users who have posted branded logos and ask permission to reuse them on their own branded channels.
A well-designed mobile app, tailored to its audience, has the ability to increase customer loyalty, encourage more frequent interactions and drive sales. If poorly designed, it runs the risk of falling into the vast pool of mobile apps that are used only once, then abandoned.
In this white paper from Appcelerator, you will learn the keys to creating "sticky" mobile apps that keep customers coming back. Using four pillars of the mobile relationship lifecycle - reach, loyalty, engagement and monetization - as guides, you'll learn the most effective ways to connect with customers at the right time, on the right mobile device.
Either stock photography is getting better or creatives are getting lazier as indicated by the fact 98 percent of creatives used stock imagery in 2012 as opposed to 79 percent in 2000.
This nugget comes from an iStockPhoto infographic which explores stock photo trends for the year.
Also noted, an increase in the use of medical imagery. Hmm. Yet another indication of the growing and aging baby boomer demographic?
And who knew? Quality is the number one consideration when selection stock photography. Riveting, we know.
- Israel wants to combat The Stigma Virus, a sort of reaction to the AIDS virus.
- How do you brew? Partnering with Boston-based strategic planning agency Blitz Media and its client, Breville USA, Struck created a :30 spot that features a colorful cast of characters that capture a particular style of coffee - bold, mild, intense, smooth, strong and light.
- ZenithOptimedia's latest forecast predicts global ad expenditure will grow 4.1% in 2013, reaching $518 billion by the end of the year.
- Talking cookies tout HGTV shows. Love It or List It. Property Brothers.
While content marketing may be the buzzword dujour, there's some credence to the notion. After all, people need the right information at the right time when they are researching and deciding what to buy.
In this Yesler whitepaper, part of the Adrants whitepaper series, you will find out how to map your content to the needs and roles of your prospects as they move through the purchasing cycle. In the whitepaper, you will learn: