Cookies. They've been used as a method of online targeting since Netscape introduced them in the nineties. However, they are fraught with problems such as blocking, expiration, privacy issues and duplication. According to a whitepaper from Semcasting, only 50 percent of a target audience is identifiable by cookie because the rest are blocked or the cookie expires and just one out of three of those cookies represent a unique user, less than 20 percent of an audience is actually being reached.
Of course, this being a whitepaper offering, Semcasting has a solution to the problem. It's called IP Zone Targeting and involves going beyond simple geographic IP targeting. Seamcasting has developed a technology that allows advertisers to target user type (home, business, government, etc.) and demographics (750 of them).
Download the whitepaper now to learn more about Semcasting's IP Zone targeting.
Just like the term "native advertising" is being bandied about as the latest end-all, be-all solution to what ails the advertising industry, the term "big data" is said to be the savior of online audience targeteting. This Janrain whitepaper, part of the Adrants whitepaper series, explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information.
Download the whitepaper now to insure your approach to "big data" is more than a buzzword.
Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau and PwC US. These figures show an 18 percent climb year-over-year, in comparison to Q3 2011's $7.8 billion. In addition, they mark a 6 percent increase over the Q2 2012 figures of $8.72 billion.
Remember that saying "a picture is worth one thousand words? Well that notion plays well in social media just as it does everywhere else. To help you get a sense of just how important visual media can be and how brands are using imagery today, inbound marketing company HubSpot has compiled this list of 55 brands killing it with visual content on the top visually-driven social networks.
Use this for inspiration to launch your visual content strategy.
An infographic from mobile ad network Mojiva details the planned behaviors of mobile and tablet users during the Super Bowl. Overall, smartphones will remain a primary mechanism of social activities during this year's game,Here are some key findings from the research:
- 9% of tablet owners plan to use their device during the game, while 56% of smartphone users intend to engage on theirs.
- 45% say they use their smartphone during the game to post updates to their social networks, while 58% say they discuss the game through text, IM or email.
So everyone's been yapping about how great social media is and why you should implement it to better your relationship with your customers. Well, what about the most important customer of all? You. Yea, you. That's right. Because with no you, there's no them and without them, there's no you. OK, that's confusing. Tanslation: Social media is great for serving your customer's needs but it's also great for serving your own internal needs.
Did you know that over 500 million people use Facebook on a mobile device? No, really, it's true! Now ask yourself this; are your Facebook marketing programs (you do have Facebook marketing programs, right?) aligned with your mobile marketing efforts? Are the two working together to generate more leads and customers for your brand? If not, we've got your back.
In this HubSpot eBook, part of the Adrants whitepaper series, learn how to optimize your Facebook presence for mobile users. This eBook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.
JWT has launched Most Tweeted Brands, a service that, well, tracks the most tweeted brands. Well, not all brands. It's tracking the top 100 global brands as determined by BrandZ ranking. Processing over 2.5 million tweets each day, the site offers a visual representation of tweeted brand activity.
By clicking each brand, one can drill down to see a geographic mapping of tweet origination. One can also eliminate brands from the service which will redraw the prevalence of tweets as compared to other brands. This is particularly handy because Facebook, by far, dominates and pushes other brands off the chart. Reloading the page (or clicking the "reload all brands" button) brings all the brands back.
Additionally, drop down menus allow one to zero in on single countries and brand categories such as fast food, airlines, retail, etc. The chart can be viewed either in tile format or list view
The internet was supposed to solve everything, right? Brands could direct all their customers to the web where every last query could be answered without need for expensive human customer support. Sadly, that isn't always the case.
Customers associate the Internet with speed and convenience. They expect to visit a brand's website, find what they're looking for and purchase the product just moments later. This is the expectation. But what happens when a your brand's website fails to provide an efficient customer experience?
A new startup, GazeMetrix, can identify brand logos in Instagram photos. The service, which uses image recognition software, was originally developed to detect which apps people have on their devices by pointing them at each other. When that effort didin't pan out, the developers redirected their efforts.
The service, which will eventually rollout to Facebook and Twitter, makes it easy for brands to contact Instagram users who have posted branded logos and ask permission to reuse them on their own branded channels.