- Lifetime's Army Wives poster becomes Iraq Wives courtesy of a few pranksters who've recently also pranked boards for the move The Happening and Get Smart.
- That lawsuit Naked Cowboy filed against Mars Inc. for making a blue M&M look like a cowboy is moving ahead.
- A pig stuck between two buildings somehow promotes Crest Glide dental floss.
- The Federal Communications Agency will launch a study to examine product placement on television which Reuters reports increased 13 percent from 2006 to 2007.
Ick! I'm still scrubbing the Advertising Age Cannes photogasmic sleaze off my sleeve as I'm slapped upside the head with the reality the same publication that offered up gratuitous ass is now reporting Top 100 U.S. advertiser spend increased but a paltry 1.7 percent last year. Obviously no one is Cannes cares for such dreariness but after a week of expense account shenanigans, it's time to get back to work and realize things aren't as great as they somehow seem to appear in Cannes.
3/4ths of stock photo buyers surveyed by Photoshelter (399 out of 536 people, mostly art directors and creative directors) feel like they've seen everything stock photo companies have to offer. They also rated availability, quality and diversity of photos "poor to average."
See stats and charts.
In general, people seek images that are natural-looking, believable or candid. Sore spots include the "ethnic people (general lifestyle)," "seniors being active," and "current technology" categories.
Given the constraints (how do you make the contrived look real?), I admire the wherewithal of companies like Corbis or Getty. They sure do try to think of everything. That photo at left? It's called -- wait for it! -- "Bride Talking on Her Cell Phone."
Here's an idea, ad-heads: take your own damn pictures! Or get to know compfight. Intimately.
- Technorati has launched its blog ad network.
- In April, Facebook caught up to MySpace and is now reaching 115 million people each month according to Comscore. It's not like we didn't see this coming years ago. Though MySpace still beats Facebook in the U.S. with 72 million monthly uniques as compared to Facebook's 36 million.
- Ew...just ew.
- Cyber Lions and Design Lions Cannes shortlists have been announced.
From ad:tech Miami's "Latin American Consumer Habits and Online Behavior" panel. Information was provided by CEO Fabia Juliasz of ibope/NetRatings.
Percentage of internet penetration:
- Brazil, 22 percent (42 million internet users)
- Mexico, 22 percent (22.7 million users)
- Argentina, 26 percent (10.3 million users)
- Chile, 41 percent (6.7 million users)
Use varies by age, location, cost of resources and economic status. According to Juliasz, the trick is to target them locally.
Latin America consists mostly of verdant land and small communities. Cities are heavily concentrated and burdened by technology demand. This means most people in those cities can get online, but how they do it depends on what they can afford.
Where users are too poor to use a computer at home, most will use public access spaces. Free wifi and internet cafes proliferate Brazilian and Peruvian cities.
Delivering the opening keynote ay the Miami ad:tech Conference, SMG Multicultural CEO Monica Gadsby shared some findings regarding the Hispanic audience online. According to Gadsby, 19.5 million U.S. Hispanics are online, fifty percent view video (an index of 241 compared to the general market) , 70 percent of Hispanic women are online and Hispanics make up ten percent of all online users.
Gadsby addressed the full house audience and focused on three areas as they relate to Hispanic marketing: Content, Targeting and Research. Beginning with content, Gadsby cited the need for more content options for Hispanics. While Hispanic content has certainly increased, more is needed and it must be easier for Hispanics to access.
Well, once again, it just goes to show the perennially pointless, annual natter-fest over which Super Bowl spots scored and which didn't is, well, perennially pointless. Recent Q1 numbers from Pepsi show its Amp and SoBe brands, which ran two of the worst scoring ads, according to many, in this year's game, are doing just fine.
MarketingSherpa has released its 5th Annual Business Technology Marketing Guide, a survey of 934 marketing professionals and data from 10,000 business technology buyers. The report promises a look inside the possible ill effects of the supposed current economic downturn, it's effect on marketing budgets and how public relations, SEM and telemarketing play a role in the segment.
Though, according to Alisa Leonard, there really isn't such a thing as social media since all internet media is, by definition, social, Alisa has crafted what cold be the ideal social media analysis tool to peer inside this oh-so-conversational segment of media.
Mashing together share of voice, sentiment (via Summize), tonality of conversation, weighted influence, tag aggregation, authority, page rank and much more, Alisa has put forth the building blocks for what would appear to be the holy grail of social media measurement. All she has to do s get it built.
- National Geographic hauled in three Ellies at the National Magazine Awards with The New Yorker and New York each getting one.
- PJA Advertising + Marketing is hosting Portfolio Night in Boston on May 8th at District.
- For some reason, some Y&R types created a Facebook group based on some big "reply all" email chain. Beyond that, it's totally unclear what the hell this is all about or why anyone would care.
- smashLAB has crafted a white paper on social media designed to be a primer for those clients who look at you with a blank stare when you utter the words "social media" in a meeting.
- Want on of those Flip video cameras all the cool kids have? Head over to Budget's Flip for Budget contest. Be sure to check out the rejected videos from Budget employees.