Newsflash! Marketers Must Learn Digital Marketing! Ad Age Says So!

lm_en_1.2.1_pe_001.gif

What? You've got to be kidding. What year is it? Oh, it must be 1992 or something because it's that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by a couple of Booz Allen dudes, I'm wondering if the two authors found an old IBM PC in the storage closet, booted it up and found this very same article on it which, itself, was probably a 64th generation copy of the same management blather that's been spewed forth over and over for years offering absolutely nothing of value other than the invention of a few new buzz words each go 'round.

more »

by Steve Hall    Mar-30-08    
Topic: Opinion, Research



Hub Strategy Wins ADDYs, Top 50 Shocking Ads, AgencySpy Tweets PSFK

agenct_p_gauntana.jpeg

- San Francisco's Hub Strategy took home Best of Show and two Best of Divisions along with other awards at last week's Greater San Fransisco ADDY Awards.

- Trendhunter has put together a long list of the top fifty most shocking and controversial ads. Oh the memories:-)

- The Web Marketing Association's 12th Annual WebAwards has opened its Call for Entry which will extend until May 31.

- The future of advertising is clear. Word of Mouth is aided by floating "nano-millo-chip thingies." Sampling is handled by robots. Car dealers will employ robots dressed in monkey suits to sell flying cars. Google will live inside your brain.

more »

by Steve Hall    Mar-27-08    
Topic: Industry Events, Outdoor, Racy, Research, Strange



It's a Flickr Search Tool for Art Directors!

hamburger-thumb.jpg

This ... this is amazing.

SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.

Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.

We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.

by Angela Natividad    Mar-26-08    
Topic: Good, Online, Research, Specialty, Tools



Chrysler Weds Political Correctness With Web 2.0, Renames Focus Group

politicallycorrect.jpg

We just love how the same old thing gets a new name every few years. Retard? Mentally Impaired. Handicapped? Physically Challenged. Midget? Little Person. Indian? Native American. Oriental? Asian. Stewardess? Flight Attendant. Waiter/Waitress? Food Server. Mankind? Humankind. Mailman? Letter Carrier. Unemployed? Job Seeker. Boob flash? Wardrobe Malfunction. Genocide? Ethnic Cleansing. Garbage Man? Sanitary Engineer.

And now. Focus Group? On-Demand Customer Collaboration. Well that's a fucking mouthful but that's what Chrysler's labeled its foray into web 2.0-enabled conversational goodness with the launch of ChryslerListens. Yup, Chrysler now gives a shit what its customers and potential customers think.

more »

by Steve Hall    Mar-25-08    
Topic: Brands, Research, Trends and Culture



UGC Can Reinforce Existing Brand Messages? Yes, Says Dove

dove-cream-oil-celeste.jpg

According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.

Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).

Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.

more »



Hybrid Car Owner + Mac User = Contender for Global Dominance

hybrid-car.jpg

A new study by Mindset Media -- the new propagandists on the block -- finds hybrid car drivers are "more creative" (78 percent more likely) and "less dogmatic" than the rest of the population.

Add to that: "more open-minded, more spontaneous, and more assured of their ability to lead others."

Mindset also sent us this profile for Hybrid car drivers. (Try not to be fooled by its similarity in appearance to the Periodic Table of the Elements -- that's what they want!)

Mindset Media recently also found that Mac users are self-centered, more likely to buy organic food and more likely to pay for music online.

by Angela Natividad    Mar-12-08    
Topic: Research, Trends and Culture



Divinity Metrics Measures Brands' Online Video Presence

brand20-index.jpg

Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

more »

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video



Is There a Heaven for iPods? ... No.

storyofstuff.jpg

This is sort of neat. Watch the sped-up drama of your consumption patterns on The Story of Stuff. Very rarely have we been able to sit still for 20 minutes to listen to something educational. Maybe it's narrator Annie Leonard's exciting grade school reading voice ... or the animated stick figures.

Anyway, this is useful information to know if you're an avid consumer of All Things Hype and Now. Everybody with an iPod -- listen up!

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research



MySpace Head Doctors Invest Blogging with Holistic Properties

Keep_on_blogging.jpg

A report from Melbourne's Swinburne University of Technology finds bloggers are less isolated, more connected to a community and more satisfied with friendships. (Dude. That's because, if not for blogging, we would have no friends.)

The study was conducted on MySpace (WTF?). 134 MySpace users completed a questionnaire from the researchers -- likely bulletin-spamming all their friends in the process -- with 84 intending to blog and 50 not blogging.

more »

by Angela Natividad    Mar- 5-08    
Topic: Online, Opinion, Research, Strange



In the Mood for New Media? Yeah, Baby ... Yeah.

douche-marketer.jpg

MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?

Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.

more »

by Angela Natividad    Feb-27-08    
Topic: Industry Events, Research, Trends and Culture








Stanton Optical


Featured FREE Resource: