10 Tips to Rock Twitter

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Here's a quick bit of help for you on a Friday. As part of our Adrants whitepaper series, we have for you a two page tip sheet from Spredfast entitled 10 Tip to Rock the Twittersphere. Even if you dub yourself a Twitter rock star, it can never hurt to brush up on your skills.

Download this tip sheet now to ensure every 140 character message resonates with your audience and impacts your brand in a positive way.

by Steve Hall    Oct-31-13    
Topic: Research



Why Optimizing For Click-Through Kills Your Conversion Rate

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Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, examines why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.

Download the report now and learn how to optimize your display campains for conversions.

by Steve Hall    Oct-29-13    
Topic: Research



Secrets of Successful SEO Revealed

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Ever wonder which behaviors and practices define a successful SEO? With this latest research study, part of the Adrants whitepaper series, Conductor and Search Engine Land analyze responses to a survey of almost 400 SEO professionals to determine common practices that best-in-class organizations utilize to drive natural search success and why SEO is integral to content marketing.

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by Steve Hall    Oct-25-13    
Topic: Research



Infographic Grudge Match Pits Canadians Against Americans

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While the differences aren't dramatic, they are significant enough to warrant attention from an American marketer pimping his wares north of the border. Or at least different enough to warrant the creation of an infographic discerning the differences between Canadians and American. Because, as we all know, the infographic is the new press release for whatever it is you're promoting.

In this case, it's Media-Corps, an American media sales firm specializing in Canadian media sales.

Did you know...

- Canadians spell differently than Americans (honour vs. honor, etc.)
- Canadians call a couch a chesterfield
- Canada has a higher concentration of Asians (11% vs. 5%)
- Most Canadians live near the American border
- Canadians watch less TV than Americans (24.6 hrs/wk vs. 33.6)
- Canadians download more illegal content than Americans (20% versus 10%)
- And they watch less Netflix than Americans (19% vs. 31%)
- Canadians watch less video on demand (18% vs. 28%) but more online video (24.8% vs. 21.8%)
- Canadians consume more print media than Americans (73% vs. 53%)
- While inflation and GDP are similar in both countries, Canada was not affected by the housing crunch due to its five strong national banks

Check out the infographic below.


more »

by Steve Hall    Oct-24-13    
Topic: Research



Your Guide to Implementing Kick-Ass Social Media Programs

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Every company wants to make social media an essential component of marketing, communications, lead generation and customer support programs. If you are responsible for social media efforts at your company, this means you will be running more initiatives, tracking results more closely and involving a whole lot more people in your efforts than ever before.

That is a whole lot of work heading your way. Fortunately, there is a a framework, Spredfast's Social Media Planning Guide, that will help you plan out everything from high level social media strategy and communication to day-to-day social media best practices.

Download the Guide now and ensure your social media efforts are top notch.

by Steve Hall    Oct-22-13    
Topic: Research, Social



This is How Big Data Can Improve Your Marketing And Creative

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So everyone's talking about big data, right? We all agree it can be very valuable in delivering the insight you need to craft marketing programs and creative campaigns that rock. But how do you use all that big data to optimize and personalize your customer's digital experiences in a way that supercharges your marketing and creative efforts?

Why you sign up to attend a webinar on the topic this Thursday, that's how! Big data personalization company Monetate is hosting a webinar Thursday, October 24 at 2PM EST. During the webinar you learn how Brooks Brothers partnered with Monetate and conversion expert Brooks Bell to dramatically improve their online marketing efforts.

Sign up for the Webinar now to ensure your brand is properly leveraging data to improve your online marketing efforts.

by Steve Hall    Oct-21-13    
Topic: Research



Why Marketers Shouldn't Panic About Email Filters - At Least Not Yet

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Email filtering is a hot topic right now. And it's not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. No wonder we always feel like we can't get enough done.

The latest big headline comes from The New York Times, which recently ran an article about retailers who are freaking out about Gmail's new folder for promotional emails. The new feature automatically filters most branded emails into a separate folder but also places a "Promotions" tab atop the main in-box so that the quarantined emails are only a click away.

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by Steve Hall    Oct-15-13    
Topic: Online, Opinion, Research



The Top Six Ways to Use Social Media for Kick-Ass Business Results

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Of course you're already implementing social media and social business strategies for and within your brand but have you covered all the bases? Are your social activities and strategies the best they can be?

This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines the top six objectives every company should consider having at the core of its social strategy. The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:

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by Steve Hall    Oct- 9-13    
Topic: Research, Social



How Consumers Watch Video [Infographic]

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Recently, blinkx released the results of survey of online video viewing habits conducted on its behalf by Harris Interactive. The survey was designed to reveal viewing and social media sharing habits of U.S. consumers and uncovered some not-so-surprising trends.

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by Steve Hall    Oct- 7-13    
Topic: Research



7 Responsive Design Tips For Your Next Website Project

Using insight from industry experts and in-depth research data, this eBook from Bridgeline Digital, "Seven Reasons to Consider Responsive Design for Your Company's Next Generation Website," explores the advantages of using responsive design to take your web presence into the mobile era. Responsive design is a fancy term to describe a site layout that works on all devices seamlessly. You create the site once and the layout adapts to and renders properly on different screen sizes. An extremely important consideration given the dramatic increase in usage of mobile devices to access the web.

Download the whitepaper now and make sure your website is appropriately designed for mobile devices.

by Steve Hall    Oct- 4-13    
Topic: Research








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