A recently released study of 1,000 consumers concludes 80% of Super Bowl ads do not achieve sales for brands. The study, which surveyed respondent before and after they viewed 2012 and 2013 Super Bowl ads, was conducted by Tucson-based research firm Communicus.
Communicus queried participants about their buying patterns - recently bought and intend to buy -- in product categories represented in Super Bowl ads. It also surveyed whether or not respondents saw Super Bowl ads.
UK search marketing firm Integrity Search has compiled a list of the top retail and supermarket holiday ads of the 2013 season. The ads were judged based on most memorable, most likely to buy, most visually appealing and most informative. The contenders were Morrison's, John Lewis, Sainsbury's Tesco, ASDA and Marks & Spencer. The winner? Well you'll just have to check out the infographic for that.
So you're up and running with social media for your brand, right? But are you managing it as efficiently and effectively as you could be? A complete social media management dashboard or Social Relationship Platform (SRP) partner provides a unified platform for engaging audiences, activating customers, and driving business results across all social channels.
This Social Media Pocket Guide (one of the best we've ever seen!) from Spredfast, part of the Adrants whitepaper series, outlines six objectives every brand should have at the core of its social strategy.
The guide helps point companies in the right direction for creating and implementing social media initiatives based on proven success tactics. In this 40-page social media guide, discover:
Last week, we took a look at what's hot and what's not in terms of design trends for 2014. Today, we're going to take a look at the top visual design trends for 2014. Just like last week's Hot or Not Design Trends piece, iStock queried creatives from around the world so see where design is headed for 2014.
There are 13 visual design trends to look for next year. They have been compiled on an interactive infographic here and we've also listed them below:
The Dow is not the only metric reaching new highs in 2013. The annual content marketing survey from the Custom Content Council, in partnership with ContentWise, reveals new highs for branded content in both spending and value. The "Spending Study: A Look at How Corporate America Invests in Branded Content for 2013" compares 14 years of studies, showing a strong growth and affinity for content marketing across the board.
The 2013 survey found an overall increase in marketing budgets of 13.7% from last year to over $5,000,000, with branded content spending claiming 37% of that total, or $1,860,788 per company. Although the percentage of overall market share dropped slightly from 39% in 2012, 80% of marketers in 2013 anticipate a moderate or aggressive shift in spending toward content marketing as the industry continues to thrive.
Smart marketers know that the secret to building lasting customer relationships through social media is creating great experiences. From rewarding fan loyalty, to providing excellent social care, to starting the right conversations with the right audiences, today's top brands are delivering meaningful social experiences -- and realizing major business results.
The Social Experience, a new 28-page eBook, features insights and approaches to creating great social experiences from 12 leading social brand strategists and visionaries. Hear directly from the people behind social at brands like Whole Foods, Caterpillar, and RadioShack. Experts like Ann Handley, Sam Decker, Jay Baer, Jackie Juba and others.
Get your copy of The Social Experience now for an inside look at today's top social programs.
To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer five pressing social questions.
Download the Mass Relevance report now
- What are the factors your company considers before launching a social campaign?
- How has social integration evolved within your organization?
- How do you think social will influence your campaigns in the future?
- Why is it important to involve your audience with your company?
- What advice would you share with someone who is developing a social campaign?
to learn how brands like TaylorMade, Finish Line and Lexus think about social.
For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper from Prestige Marketing explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for:
Download this whirepaper now
- Essentials and rules all businesses should follow in social media
- Review of social media trends for 2013
- Forecast social media trends for 2014
and gain valuable knowledge on the fundamentals of social media and ensure your brand is ready to hit 2014 with both feet on the ground.
Mindshare Worldwide has partnered with Shzam to launch AUDIO+, a program to help leading brands audit, map and capitalize on the sound-based elements of their advertising campaigns. The two companies will work together with Mindshare clients to facilitate consumer interactions via second screen mobile devices using the Shazam App.
Currently, text, video and image assets are all easily monitored and distributed as part of a brand's paid, owned and earned media strategy, but audio assets have for the most part gone un-monitored.
AUDIO+ aims to address this by auditing, mapping and then helping brands use their audio assets to provide insights to clients into the ROI on sound-based assets. All of the client's advertising campaigns with audio can be Shazam-enabled, presenting different mobile experiences to consumers depending on the type of media or placement.