MarketingSherpa has released its 5th Annual Business Technology Marketing Guide, a survey of 934 marketing professionals and data from 10,000 business technology buyers. The report promises a look inside the possible ill effects of the supposed current economic downturn, it's effect on marketing budgets and how public relations, SEM and telemarketing play a role in the segment.
Though, according to Alisa Leonard, there really isn't such a thing as social media since all internet media is, by definition, social, Alisa has crafted what cold be the ideal social media analysis tool to peer inside this oh-so-conversational segment of media.
Mashing together share of voice, sentiment (via Summize), tonality of conversation, weighted influence, tag aggregation, authority, page rank and much more, Alisa has put forth the building blocks for what would appear to be the holy grail of social media measurement. All she has to do s get it built.
- National Geographic hauled in three Ellies at the National Magazine Awards with The New Yorker and New York each getting one.
- PJA Advertising + Marketing is hosting Portfolio Night in Boston on May 8th at District.
- For some reason, some Y&R types created a Facebook group based on some big "reply all" email chain. Beyond that, it's totally unclear what the hell this is all about or why anyone would care.
- smashLAB has crafted a white paper on social media designed to be a primer for those clients who look at you with a blank stare when you utter the words "social media" in a meeting.
- Want on of those Flip video cameras all the cool kids have? Head over to Budget's Flip for Budget contest. Be sure to check out the rejected videos from Budget employees.
MarketingSherpa has released its 2008 Online Advertising Handbook + Benchmarks report. They sent a copy for us to take a look and it is without doubt the most complete, concise and fact filled piece of hefty online data goodness out there. It's all about planning, designing, executing, and measuring online ad campaigns and has research from a survey with 577 online advertisers.
Dayparting, frequency capping, demographics, online media consumption patterns, spending levels, clickthrough myths, designing the perfect online ad, ad recall, average clickthrough rates, conversion rates, landing page design, online video, gaming, rich media, targeting strategies, contextual and behavioral advertising, online media buying tips. Everything. It's all in there.
The Handbook also includes an advertising eye tracking study conducted with MarketingSherpa's partner, Eyetools which reveals how important online ad placement (position) can be to a campaign's ROI. Get smart. Buy it here. (And, yes, that's an affiliate link and yes we do get a cut of the purchase price.)
- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.
- Rock stars aren't made. They're mothafuckin' born.
- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.
- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)
- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.
The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.
Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.
To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."
Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.
- Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel.
- If this catches on, you might be wearing that plastic Coke bottle you tossed in the trash a few months back.
- Seems like a lot of work but McDonald's has hooked up with Cellfire to offer mobile coupons.
- The is good news. BMW signed on as the exclusive premier sponsor of AMC's Mad Men when season two debuts this summer.
Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared.
Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads? Now you can with PubMatic's AdPrice Index, a new service that gathers eCPM data from 3,000 website on a monthly basis. The index is compiled by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky who found:
- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.
- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.
- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.
- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?
- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.
- Kids love social networks. O RLY? Thanks for the insight, champs.
- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.