Dykes Like Ike, Vespa Users Headless, Soulless Businesses Sing, Feminine Mystique for Sale

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- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.

- Rock stars aren't made. They're mothafuckin' born.

- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.

- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)

- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.

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Tactical SEO: Welcome to the Google Show

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The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.

Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.

To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."

Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.

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by Angela Natividad    Apr-21-08    
Topic: Industry Events, Online, Research, Specialty



Teens Speak, Coke Fashions, McDonald's Mobilizes

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- Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel.

- If this catches on, you might be wearing that plastic Coke bottle you tossed in the trash a few months back.

- Seems like a lot of work but McDonald's has hooked up with Cellfire to offer mobile coupons.

- The is good news. BMW signed on as the exclusive premier sponsor of AMC's Mad Men when season two debuts this summer.

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by Steve Hall    Apr-10-08    
Topic: Brands, Mobile/Wireless, Research



Feed Company Drops Stats on Zune 'Masks' Effort

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Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared.

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by Angela Natividad    Apr- 9-08    
Topic: Brands, Campaigns, Research, Trends and Culture, Video, Viral



PubMatic Launches Online Ad Network Pricing Service

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Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads? Now you can with PubMatic's AdPrice Index, a new service that gathers eCPM data from 3,000 website on a monthly basis. The index is compiled by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky who found:

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by Steve Hall    Apr- 8-08    
Topic: Online, Research, Tools



Statistical Fodder for Your Next Creative Brief!

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- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.

- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.

- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.

- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?

- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.

- Kids love social networks. O RLY? Thanks for the insight, champs.

- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.

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Newsflash! Marketers Must Learn Digital Marketing! Ad Age Says So!

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What? You've got to be kidding. What year is it? Oh, it must be 1992 or something because it's that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by a couple of Booz Allen dudes, I'm wondering if the two authors found an old IBM PC in the storage closet, booted it up and found this very same article on it which, itself, was probably a 64th generation copy of the same management blather that's been spewed forth over and over for years offering absolutely nothing of value other than the invention of a few new buzz words each go 'round.

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by Steve Hall    Mar-30-08    
Topic: Opinion, Research



Hub Strategy Wins ADDYs, Top 50 Shocking Ads, AgencySpy Tweets PSFK

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- San Francisco's Hub Strategy took home Best of Show and two Best of Divisions along with other awards at last week's Greater San Fransisco ADDY Awards.

- Trendhunter has put together a long list of the top fifty most shocking and controversial ads. Oh the memories:-)

- The Web Marketing Association's 12th Annual WebAwards has opened its Call for Entry which will extend until May 31.

- The future of advertising is clear. Word of Mouth is aided by floating "nano-millo-chip thingies." Sampling is handled by robots. Car dealers will employ robots dressed in monkey suits to sell flying cars. Google will live inside your brain.

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by Steve Hall    Mar-27-08    
Topic: Industry Events, Outdoor, Racy, Research, Strange



It's a Flickr Search Tool for Art Directors!

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This ... this is amazing.

SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.

Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.

We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.

by Angela Natividad    Mar-26-08    
Topic: Good, Online, Research, Specialty, Tools



Chrysler Weds Political Correctness With Web 2.0, Renames Focus Group

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We just love how the same old thing gets a new name every few years. Retard? Mentally Impaired. Handicapped? Physically Challenged. Midget? Little Person. Indian? Native American. Oriental? Asian. Stewardess? Flight Attendant. Waiter/Waitress? Food Server. Mankind? Humankind. Mailman? Letter Carrier. Unemployed? Job Seeker. Boob flash? Wardrobe Malfunction. Genocide? Ethnic Cleansing. Garbage Man? Sanitary Engineer.

And now. Focus Group? On-Demand Customer Collaboration. Well that's a fucking mouthful but that's what Chrysler's labeled its foray into web 2.0-enabled conversational goodness with the launch of ChryslerListens. Yup, Chrysler now gives a shit what its customers and potential customers think.

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by Steve Hall    Mar-25-08    
Topic: Brands, Research, Trends and Culture










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