So This is What 60 CMOs Did in Cannes Last Week

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Well it wasn't all glamour and glitz last week in Cannes. It seems some actual work was completed, at least among 60 CMOs who participated in the Adobe-chaired Marketing2020 round table which examined the role and creation of purposeful brands, the structure, role and capabilities of marketing, how to analyze big data in marketing, the role of the CMO and collaboration with agencies. The group also discussed findings from the Marketing2020 Study which found:

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by Steve Hall    Jun-25-13    
Topic: Research



Women Make Up Just 22% of Cannes Lions Jurers

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Hollie Rapello who pens the Why Moms Rule blog took it upon herself to examine female representation on Cannes Lions Juries. Overall, there are just 70 women serving on juries as compared to 248 men, a 22% representation.

Only one jury, Creative Effectiveness, has equal representation with 8 men and 8 woman.

The juries with the least number of women include Mobile with just one women to 12 and both Innovation and Film Craft with just one woman to nine men each.

While women have certainly made inroads in the marketing and advertising space, it would seem this is not fairly represented in jury make up. When upwards of 70% of household spending in controlled by women, according to The Boston Consulting Group, it would seem all that more important to have women included in the judging of work that is developed to reach them.

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by Steve Hall    Jun-21-13    
Topic: Industry Events, Research



How This Explainer Video Increased Conversion 20%

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In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for social metrics company Rypple.

In the whitepaper, part of the Adrants Whitepaper Series, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun-19-13    
Topic: Research, Video



Creatives' Twisted Psyches Revealed Infographic-Style

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iStockphoto, you know...that service you pour over hoping to find the perfect imagery for your creative machinations, is out with an infographic that reveals the inners working of designers' minds.

Findings include the fact* designers have the attention span of a goldfish, equate finding the perfect image to finding $1 million, have a thing for unicorn deathmatches and have a really, really intense propensity for the color blue.

Check it all out below.

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by Steve Hall    Jun-13-13    
Topic: Research



The Definitive Guide to Marketing Automation

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Marketo calls it marketing automation. HubSpot calls it inbound marketing. Others call it other names. There are grey areas but what we're talking about here is marketing software that makes it easy for your customers to find information about your brand, easy for you to manage the content you share with your customers, easy for you to capture leads and easy for you to nurture those leads into customers.

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by Steve Hall    Jun-13-13    
Topic: Research



Integrating Email With Social Delivers 6X Increase in Revenue

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Social media is, of course, all the rage these days but did you know integrating email and marketing automation into your social media efforts can increase your revenue 6X? Did you know triggered emails that are part of the marketing automation process can yield 75% higher open rates and 115% higher click through rates? And how about the fact incorporating video with email can increase the performance of traditional direct mail by 280%?

Yea, it's all true. Download this guide from Stream Send now and learn how to incorporate social, video, remarketing and marketing automation into your marketing strategy.

by Steve Hall    Jun- 7-13    
Topic: Research



How An Explainer Video Can Increase Conversion by 20%

In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for search marketing company Ibenta.

In the whitepaper, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun- 6-13    
Topic: Research, Video



Crispin Porter + Bogusky Aims to Redefine #FML For Jell-O

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- Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.

- ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.

- In a recent survey, IBM found 39% of "leader" companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-"leader" companies do the same.

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by Steve Hall    Jun- 5-13    
Topic: Research



How to Ensure Your Marketing Budget Delivers the ROI Your CEO Expects

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It's no surprise that marketers are now talking about revenue now more than ever before. Marketing is increasingly on the hook to generate (and more importantly, prove) that the programs it puts in place have a direct impact on overall revenue. Often, the budget they are given by executive leadership -- most likely based on last year's numbers -- is the "pole in the ground" around which all their activities revolve.

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by Steve Hall    Jun- 5-13    
Topic: Research



This eBook Will Save Your Agency And Your Job

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It's fairly evident there's a tectonic shift going on in the workplace today. From telecommuting to collaboration to cloud-based workflows, everything is changing. So what's a marketer supposed to do in the face of all this change?

Thankfully, there are experts on this topic who can help guide you and your company through these changes. In this Central Desktop eBook, to which I contributed, you will learn how these changes are affecting marketing organizations, why the remote workplace is growing in importance, how telecommuting can actually give your company a competitive edge, how agencies and marketers are reinventing their creative teams to meet these changes and why collaboration is becoming an integral component of successful companies.

Download the eBook now and stay ahead of the curve.

by Steve Hall    Jun- 3-13    
Topic: Agencies, Brands, Research










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