If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans. After all, if your brand isn't on Facebook, you might as well hang a giant Going Out of Business sign on your website. Totally untrue, of course, but don't tell all those gurus currently pimping book on the topic.
That said, it can't hurt to know what all the hoopla is about and how to easily get your brand on Facebook if you deem that a worthy component of your marketing efforts. And since we're here to help make your job easier, we have a white paper on the topic to share with you.
Heard of the term "big data?" It refers to the massive proliferation of data that, given the proper tools, marketers can use to better formulate marketing programs, media buys, social media programs and even more targeted creative.
This IBM white paper - produced in conjunction with the Interactive Advertising Bureau - will explore four data-driven use cases (audience optimization, channel optimization, advertising yield management, and targeted media buying) that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
Download this free white paper and find out how can use "big data" to improve your marketing and advertising.
This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.
In a presentation given at OMMA Social during Internet Week, comScore Media Evangelist Eli Goodman rattled off a plethora of juicy social media facts and figures. Here are but a few for you to digest.
- 1.2 billion people access social networks on their computers.
- One of every five minutes spent online is on a sial network.
- 1/3 of social network users are located in Asia Pacific.
- Five of the most engaged markets for social networking are in Latin America.
comScore and Pretarget have released results of an online advertising study which found ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
"Your ad being seen matters more than your ad being clicked - if you have a back-end conversion metric," said Pretarget Founder Keith Pieper. "After all, what good is an ad that can't be seen? It's intuitive that an ad must be seen to make an impact, and it's even more intuitive than someone hovering and engaging with an ad might convert, even absent a click."
OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that's where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.
Facebook's average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital.
The study, which was based on 372 billion impressions in over 190 countries for 235 clients from Q1 2011 to Q1 2012, indicates Facebook is earning more from Marketplace ads. Specifically, average CPM has increased by 15 percent in the last quarter with the US seeing an increase of 11 percent and the UK seeing an increase of 13 percent during the same period.
TBG also sees an increase in click through rates for news clients. With the rise of Facebook social readers from Yahoo! News, The Washington Post, The Guardian and others, TBG has seen a strong uplift in CTR for those in the news sector since Q4 2011 with an increase of 196 percent.
A recent study rom SMB DigitalScape indicates just 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn.
"SMBs worldwide are falling behind consumers in the digital commerce arena," said The Kelsey Group's Neal Polachek. "There's a tremendous opportunity for SMB aggregators and resellers to bridge this gap, but it will require strategic commitment and solid execution."
Developed by vSplash, SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. BIA/Kelsey and vSplash recently announced a strategic partnership for the distribution of SMB DigitalScape data in the United States.
This recent addition to our white paper series comes courtesy of MoreVisibility, a search, design and interactive marketing firm. The report, entitled Three Organic Traffic Reports From Google Analytics Every Marketer Need to Know About, takes a look at how keywords, referral source and landing page activity affect overall site metrics.
If your a brand struggling with how to get a handle on how people are coming to your site and what they are doing when they get their, this report will give you some insight on how you can determine that.
Download the report now.
Want practical tips on how to get the most out of your brand presence on Facebook? As part of our white paper series, we'd like to offer this best practices guide for creating Facebook pages and and a media strategy for those pages.
Entitled Guide to Business Success on Facebook, you will learn the sixteen steps you must take to create a successful branded Facebook page, how to craft content for the page and how to involved your audience. Additionally, you will learn the 28 best practices used by brands in vertical segments such as automotive, consumer packaged goods, entertainment, financial services, retail, technology and telecom.
Download the white paper now.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Nutella.
If you attended SXSW this year (or even if you didn't) you were likely aware the event has turned into a full blown brand parade. In every corner of Austin during SXSW there was a brand sponsoring something. Some hate this. Others love it. But the real question is did it work for the brand.
While this research from Spredfast doesn't necessarily conclude definitively that increased presence at SXSW pays off for a brand, the study does shed some light some interesting "what if" scenarios that tie tweets to sales.