How Advertisers Blatantly Deceive People [Infographic]

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As the advertising industry celebrates itself this week in Cannes for all the gloriously perfect work it does, let's take a look at what really goes on behind the scenes. This detailed infographic from FinancesOnline takes a look at how ads deceive, trick, lie and generally screw with reality.

Think about that as you walk onstage to receive your Lion

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by Steve Hall    Jun-16-14    
Topic: Research



5 Ways Brands Can Get More Out of Social Media-Fueled Sponsorships

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Taking a look at Urban Outfitters sponsorship of HBO's Girls and positing 6 advantages of social sponsorships, Spredfast is out with a report which serves up 5 ways brands can get more out of their sponsorships.

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by Steve Hall    May-28-14    
Topic: Research



How to Generate Leads Using Facebook And Twitter

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So it's said that Facebook and Twitter together have 1.5 billion monthly active users. And it's safe to say most brands are engaged in some form of marketing on either or both of the platforms. But are brands doing all they can to leverage these platforms for lead generation?

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by Steve Hall    May-20-14    
Topic: Research



How to Thrive After Facebook's Reach Decline

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Don't be discouraged by Facebook's organic reach decline. Learn from experts how to continue to drive ROI with social.

It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook's organic reach has declined to as low as 2%, and impressions of branded content are declining.

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by Steve Hall    May-15-14    
Topic: Research



These 6 Blueprints Will Help You Achieve Social Media Success For Your Brand

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Wouldn't it be great if you had an easy-to-understand, simple-but-informative overview of major social media channels and how to effective use them that you could refer to on a daily basis, give to a co-worker or pass along to your client?

Well here it is. It's a blueprint that will help you get the most you can for your brand out of the big 6 social networks; Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+. Entitled "6 Blueprints for Social Network Success," this quick-read collection of information will provide you with more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills.

Download the guide now and put these tips to work for your brand today.

by Steve Hall    May-13-14    
Topic: Research



'Morphing' Banners Increase Click-Through 83% [Study]

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Aiming, perhaps, to save to lowly ad banner or maybe to coin a new buzzword, MIT SLoan School of Management Professors Glen Urban and John Hauser are out with a new study which finds morphing ads, banners that change based on known characteristics, result in 83% higher click throughs.

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by Steve Hall    May-12-14    
Topic: Research



Animated Ads Yield 76% Decline in Brand Opinion [Study]

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In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.

The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.

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by Steve Hall    Apr-29-14    
Topic: Research



8 Steps Towards Avoiding NYPD-Like Social Media Idiocy

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Wow. If only the NYPD had read this report from Spredfast. Perhaps they might have avoided the firehose of backlash they have received since sending that tweet.

This report covers the 8 steps every smart (and dumb) brand needs to master in order to implement an effective social media strategy and ingrain social practices in to the organization as a whole.

Don't end up like the NYPD. Download this report now and save yourself the embarrassment.

by Steve Hall    Apr-24-14    
Topic: Research



How Brands Can Use Social Media to Generate Leads

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Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Customers and prospects are using it to discover new offerings and educate themselves as they go through the buying process.

Brands have seen social media become a vital channel with which to engage their customers, to amplify their messaging and to garner more qualified leads. This step-by-step guide shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

Download the whitepaper now to maximize your social media's ability to generate leads.

by Steve Hall    Apr-22-14    
Topic: Research



How to Craft Your Social Media Campaigns to Increase Leads

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If you craft your social media campaigns properly, they can dramatically increase brand inquiries and lead generation, just like every other well-crafted element of your marketing plan. However, social has become more complicated in recent years. A new eBook from Marketo, Social Media for Lead Generation, will help you understand how social media is changing and how you can put it to use to improve your marketing results.

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by Steve Hall    Mar-13-14    
Topic: Research










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