5 Big Brand Social Media Experts Share Their Secrets

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To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer five pressing social questions.

  • What are the factors your company considers before launching a social campaign?
  • How has social integration evolved within your organization?
  • How do you think social will influence your campaigns in the future?
  • Why is it important to involve your audience with your company?
  • What advice would you share with someone who is developing a social campaign?
Download the Mass Relevance report now to learn how brands like TaylorMade, Finish Line and Lexus think about social.

by Steve Hall    Nov-26-13    
Topic: Research, Social



Top 10 Social Media Truths For 2014

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For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? This white paper from Prestige Marketing explores the truths that stay constant through passing and lasting trends. Besides practical insight on how social media serves business development and online marketing, read on for:

  • Essentials and rules all businesses should follow in social media
  • Review of social media trends for 2013
  • Forecast social media trends for 2014
Download this whirepaper now and gain valuable knowledge on the fundamentals of social media and ensure your brand is ready to hit 2014 with both feet on the ground.

by Steve Hall    Nov-25-13    
Topic: Research



Mindshare Partners With Shazam to Help Brands Measure and Leverage Audio Assets

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Mindshare Worldwide has partnered with Shzam to launch AUDIO+, a program to help leading brands audit, map and capitalize on the sound-based elements of their advertising campaigns. The two companies will work together with Mindshare clients to facilitate consumer interactions via second screen mobile devices using the Shazam App.

Currently, text, video and image assets are all easily monitored and distributed as part of a brand's paid, owned and earned media strategy, but audio assets have for the most part gone un-monitored.

AUDIO+ aims to address this by auditing, mapping and then helping brands use their audio assets to provide insights to clients into the ROI on sound-based assets. All of the client's advertising campaigns with audio can be Shazam-enabled, presenting different mobile experiences to consumers depending on the type of media or placement.

by Steve Hall    Nov-25-13    
Topic: Research



4 Steps to Better Attribute Success to Your Online Campaigns

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More from the Adrants Whitepaper Series. How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?

As a marketer, you know that understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter.

Download this whitepaper, Beyond Last Touch: Understanding Campaign Effectiveness, which will answer those questions and explain new attribution approaches and digital metrics that will help you track and and improve your online campaigns.

by Steve Hall    Nov-21-13    
Topic: Research



Top Five Mistakes to Avoid When Creating An Infographic

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Justin Beegel, CEO of Infographic World -- yes, there is such a company -- has identified the top five mistakes companies make when creating infographic campaigns. And, of course, what you should do to avoid those mistakes.

According to Google, searches for infographics have increased 800% in the last two years. with so many infogrphics floating around out there, you might want to takes every possible step to insure yours stands out from the crowd.

more »

by Steve Hall    Nov-20-13    
Topic: Research, Social



4 Ways Social Media Can Build Brand Awareness

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Using social media to build brand awareness is a primary goal of most social media marketers. Hundreds of millions of people are talking, learning and engaging through social media channels. If you don't have a presence in social media, your company is missing what's become a fundamental communication channel in the marketing mix.

It's arguable that there isn't a single company or organization that doesn't have brand awareness as one of its core organizational goals. Social media has quickly become one the best ways to reach large audiences who are hungry for information and conversation. For professional communicators, having social media as a tool in the arsenal for building brand awareness is no longer a nice to have. It's a must have.

Download this Spreadfast report, Social Media Quick Guide: Building Brand Awareness, now to make sure you're properly using social media to build your brand.

by Steve Hall    Nov-12-13    
Topic: Research, Social



How Video Can Increase Conversion Rates

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Since the advent of YouTube, and even before, online video has become (or most certainly should become) an integral component of every marketer's tool kit. Why? Because people are visual, they like to be entertained and when they want the answer to a question, they don't want to work too hard to get it. Video delivers on all three fronts.

Check out video usage stats from comScore, eMarketer and Internet Retailer and six ways you use video on your brand's site to improve ROI here.

by Steve Hall    Nov- 6-13    
Topic: Research, Video



The Definitive Guide to Corporate Blogging for Marketers

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Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their product, and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting "more important" work accomplished. In other words, writing daily posts is an endless nuisance, like listening to "The Song That Never Ends."

Consider why you should be a member of the former group:

  • B2B marketers who use blogs generate 67% more leads per month than those who do not.
  • B2C companies that blog generate 88% more leads per month than those who do not.
  • 92% of companies who blog multiple times per day have acquired a customer from their blog.
  • 57% of companies with a blog have acquired a customer from their blog.
Download this whitepaper, The Definitive Guide to Corporate Blogging for Marketers, from Bridgeline now to ensure your brand is maximizing its blogging efforts.

by Steve Hall    Nov- 5-13    
Topic: Research, Social



10 Ways User Generated Video Can Boost Your Brand

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Smart marketers understand the many benefits of video -- increased engagement, increased time on site, increased click-through, increased conversion rate to name a few. As smartphone adoption increases placing a video camera in everyone's hands and services like Vine and Instagram make video sharing seamless, the amount of user-generated video has soared.

But how does a marketer crowdsource, capture, curate and leverage all this content? In this SparkReel whitepaper entitled How to Be Successful With User Generated Video, you will learn 10 ways your brand can encourage fans to create video and how to use those videos to support your brand's marketing goals.

Download this whitepaper now and ensure your brand is capitalizing on user-generated video.

by Steve Hall    Oct-31-13    
Topic: Research, Social



VigLink Releases Earnings Per Click Report

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VigLink, a company that makes it easy for websites to automatically incorporate affiliate links within their content, is out with its VigLink Advertiser 50, a ranking of the top 50 brands ranked by their earnings per click. Earnings per Click, a VigLink metric, is defined as the average earnings a publisher receives for sending a click to an advertiser.

Topping the list is Nuance, a healthcare technology company that builds systems to help healthcare professionals and consumers manage their healthcare data. Second on the list, is GoPro, that awesome camera company that makes impossible-to-break, use-anywhere cameras.

Check out the full list here.

by Steve Hall    Oct-31-13    
Topic: Research








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