Ass Cracked, Children Explored, Beer Beautified

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- A meat brand is showing ass crack in one of its ads featuring Russian lion tamer Edgard Zapashny.

- This Livead-created program promoted the first stock brokerage firm in Brazil to launch its online trading tool.

- Great Works and Fantasy Interactive have created IKEA Playreport, an exploration of child development the world over.

- Giant ants invade Houston. Marcus Thomas created.

- British Airways apologizes for using Bin Laden imagery on boarding pass in its employee magazine, LHR News.

- Frustrated by credit card confusion? Now it's explained by Capital One with cartoon simplicity.

- Who knew the creation of beer could be so beautifully represented? Dentsu Canada for Sapporo.

- Google is testing a new ad format for boosting Twitter followers.

by Steve Hall    Jun- 7-10    
Topic: Research, Social, Strange



Aquent and AIGA Release Annual Salary Survey

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Are you making enough money or are you getting stiffed? Now you can find out. Marketing and design talent agency Aquent, in partnership with design association AIGA, has released its annual survey of salary trends in the design industry.

The AIGA|Aquent Survey of Design Salaries 2010 isummarizes job types by region to give people an idea of the salaries at various job levels. In addition, this year's survey provides insights and advice from design professionals on remaining competitive and successful in today's economy.

The study is commissioned annually by AIGA and presented by Aquent, in cooperation with Communication Arts magazine. The survey results are available to the public, along with an interactive salary calculator tool, and can be accessed online at www.designsalaries.org. Have at it.

by Steve Hall    May-28-10    
Topic: Research



Data, Advertising, Privacy Key Components of Social Media Growth

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The social graph. Data portability. Privacy. Data control. These are the pressing issues marketers face (or should be) when it comes to social media and how everyone (publishers, advertisers and users) can play nice together and all win. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on this topic.

Time to lose the training wheels

First off, I'll state that I'm not getting onto the "let's tear down Facebook bandwagon." I have a tempered attitude towards the changing social networking landscape - as much as I do enjoy a well-placed tirade. There are a lot of people predicting Facebook's demise, but the fact is there are a lot of smart parties at the table with an interest in not imploding. I'd rather talk about more fundamental forces, largely external to Facebook that will contribute to shifts, particularly as it relates to privacy, data and ad relevancy.

In short, I believe that social networking sites have acted as the training wheels for our online social aptitude. They have allowed us to discover and explore the potential for social networking, while developing the foundation for a broader and truly distributed online experience. We're about ready to take off the training wheels.

more »

by Steve Hall    May-20-10    
Topic: Opinion, Research, Social



Ten Tips For Targeting Moms Online

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This is a guest post by Big Fuel Communications CEO Avi Savar. If you've every wanted to know anything about mommy bloggers and what brands are doing in this space then this article id for you.

Authentic Connections

Did Mom invent social media? Some say she did. And there is no arguing that she is driving it and helping it to evolve. There are 82 million moms across the U.S. of all ages. That's right, 82 million. And 26 million of them are mommy bloggers. And they are grassroots, Oprah-like brand advocates with loyal followers who can change the trajectory of a brand and its products.

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by Steve Hall    May-18-10    
Topic: Opinion, Research, Social, Trends and Culture



Human Ads Remembered, Online Ad Revenue Up 7.5 Percent

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- A book of human billboards. Relive the trendlet.

- Bald man buys hair for car with loan from Santander.

- SponsoredTweets has converted its offering from a flat fee to a cost per click model.

- A new book, Idle Idol: The Japanese Mascot is out and will highlight some of the weirder brand mascots that have appeared over the years.

- Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

- Want to know what's going on over at crowdsourcing agency Victor & Spoils? Check out CEo john Winsor's blog.

by Steve Hall    May-17-10    
Topic: Human, Research



Social Media Sponsorships to Hit $56 Million in 2010

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With more brands jumping on the bandwagon, a PQ Media study found social media sponsorships grew 13.9% to $46 million in 2009.

PQ Media defines social media sponsorships as "a digital word-of-mouth marketing segment in which brands provide material compensation, such as cash, products, points or trips, to social media content creators to promote and/or review their products and services through long-form text or status updates, often with accompanying visuals."

more »

by Steve Hall    May-11-10    
Topic: Research, Social



In Case You Didn't Know, Teens Prefer Texting to Communicate

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It's not like we didn't already know this but once in a while it's nice to have a study in the back pocket to whip out when that crusty old client or agency head refuses to believe what you're telling them.

This study, from mobile company ChaCha, informs...wait for it...teens prefer text as their primary means of communication. In a recent survey of 1,500 teens and young adults, 67.53 percent of respondents mentioned mobile text as their favorite way to communicate. That preference far surpassed all other modes of communication such as mobile voice (9.22 percent) and Facebook (8.84 percent).

more »

by Steve Hall    May-11-10    
Topic: Mobile/Wireless, Research



Republican Profiles, Bing Bombs, Philips Deforests

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- McDonald's. Still telling "people" it's a good thing to reward good grades with crappy food.

- Another middle-aged, white Republican walks the line with a pro-racial profiling ad. If you think about it, stereotypes are just assumptions based on past history. It's like a scientist making a hypothesis. So is this ad really that offensive?

- Despite Microsoft's Bing, Google still leads share of search with 71.4 percent in April, up from 69.97 percent in March. Bing fell from 9.62 percent in March to 9.43 percent in April.

- Witty. Instead of just telling people to Shave Everywhere, Philips Norelco is now telling people "Deforest Yourself. Reforest the World." How very green of them.

- HP is sponsoring the 2010 Cannes Young Lions Competition.

- &#@^% the brands that are &#@^%ing the people.

by Steve Hall    May- 6-10    
Topic: Political, Research



2010 Super Bowl Ads Created Exclusively by White CDs

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Of the 52 professionally produced ads by advertising agencies and aired during the 2010 Super Bowl, 100 percent of the creative directors were white, with only 6 percent of them being women. That's one of the findings in a new study from the NAACP to be released today at a press conference in New York.

The study was done by Dr. Richard Lapchick and a team of graduate students at the request of the Madison Avenue Project, an initiative of Mehri & Skalet, PLLC, and the NAACP.

by Steve Hall    May- 5-10    
Topic: Research



Study Proves Americans Have Forgotten Tiger Woods Cheated

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Click. Make Me Big

Don't you love when a company jumps on a hot topic for their own gain? Hey, who can blame? After all, that's what it's all about, right? Call it opportunistic marketing or whatever you want but everyone does it. Including WiseWindow which is out with its latest Mass Opinion Business Intelligence study examining the public's sentiment towards Tiger Woods.

Mostly, the study set out to determine how the man is rehabilitating his public image and whether or not his sponsorship value can make a come back. Using web crawling techniques and cloud computing rather than keyword analysis, the methodology aims to discover unsolicited opinions. Which, when you think about it, is probably a whole lot more accurate than the spastic rantings you see on Twitter.

Anyway, according to MOBI findings, people are talking less about Woods' infidelities and more about his golfing career, something Woods and his team are likely quite pleased about. But like all scandals, what's really happening is that people are just bored with the topic and they've moved on. They will forget and before you know it, brands will, again, be begging Woods to pimp their products.

by Steve Hall    Apr- 7-10    
Topic: Celebrity, Research, Trends and Culture










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