Yesterday, we asked you to take a look at a YouTube campaign for the marketing book Punk Marketing and tell us which of the two models, who strip while reading excerpts from the book, you though was hotter. Perhaps because Cleo did three videos to Anna's one, Cleo suffered the burden of burnout. I mean, how many time can you watch the same woman strip? Oh wait, that's a stupid question. In any event, newcomer Anna trumped Cleo with a resounding 75 percent of the vote. What was it? The blond hair? The girlie jean skirt? Do tell.
Because for some strange reason we'd all prefer incestuous think tanks to trolling malls and listening to people chat about which AirMaxes are hype, the same cat who brought us Swivel Media brings us the Experiential Marketing Forum, a global indy forum of marketers and students who'd like to dissect Experiential Marketing (XM).
Here we find a sedate wiki-style space where brilliant minds can discuss the "burgeoning experiential marketing industry," possibly the precursor to a policy-pumping spin-off a la WOMMA. Word of mouth, apparently just one tentacle on the XM octopus, is so yesterday compared to this zany interactive (cough-cough-consumer-generated) brand thing.
Can't wait to see what kind of pop philosophy and patchwork policy rolls out of this bad-boy.
To herald in the Chinese New Year Snap Dragon Consultants issued a press release entitled "Ten Things Every Brand Should Know About Asian-American Youth."
This was part of a report from performer/playwright Kate Rigg's nationwide talks with Asian-Americans ranging between ages 14-23.
Among other gems, Rigg reveals Asian-Americans:
* Dig Korea
* Dislike the stereotypes that rocketed out of the William Hung years
* Want more street cred
* Like to gamble
* Are secret fans of easy listening
Oh, no. How could they divulge that? The gangsta-lean reputation we spent years crafting around the weekly violin lessons is officially destroyed.
Actually our parents couldn't afford violin lessons for long, so they punched holes in the cardboard tubing from a dry cleaner hanger and told us to learn the flute instead. We had to colour it yellow ourselves. How's that for street cred, beeyatch?
Check out the press release here.
Borrell Associates reports local online video advertising will hit $5 billion or 35 percent of all local online advertising by 2012. Just in time for Lonelygirl15's baby to take center stage as the first Pampers YouTube video series. Or ill it be LiveVideo by then?
- Travelers Insurance gets its red umbrella logo back from Citigroup after a ten year effort. Huh? Who knew it was missing?
- Miller has chosen Digitas to handle its interactive work after a review during which Digitas beat out Arc Worldwide for the account which was previously held by Agency.com.
- Remo, a new product from fledgling rations company erinMedia plans to rollout a sophisticated second by second television ratings service and has files many patents to insure it's well positioned to unseat ratings king Nielsen.
- Film makers are taking their movies to the really small screen. Well, at least promotions for those movies.
Lynette Web points us to a study that finds most teens are in a social network (duh) but also finds that the prevalence of social networks may devalue longtime humiliating (or triumphant) traditions like reunions for those way past teenhood.
"For instance, we recently talked about having our five-year class reunion, and I found that most of the people I asked said they really had no reason to get together in five years because they used sites like MySpace and Facebook to stay in touch with anyone they really wanted to keep up with, anyway," says Sam Ford of Convergence Culture.
That's disappointing. What have we been working so hard for if in the next five years we can't show our former nemeses how awesome we still look, then act really sweet and invite them (and their six screaming babies) to sit next to us? We have officially lost our will to go on. MySpace, you destroy everything you touch.
- Cynopsis Reports, "CBS Sports had a super night Sunday with Super Bowl XLI averaging a fast national household rating/share of 42.6/64 from 627p-1004p. The 9-930p time period earned the highest rating/share of 45.0/65. Super Bowl XLI was the second most-watched Super Bowl ever, averaging 93.15 million viewers. Sunday's NFL championship telecast also ranks third overall as the most watched program in television history after the series finale of M*A*S*H and Super Bowl 30."
- MediaPost reports, "A total of 58% of Super Bowl advertisers, some of whom paid as much as $2.6 million for a 30-second spot, also purchased pay-per-click search ads on their brand names--up from 42% last year, according to Reprise."
- Adland has the story on a Swedish teaser poster campaign that was hijacked by a porn company who took all the glory for it leaving the originator of the advertising, SJ Train, up the creek.
Consumer-generated "marketing campaigns" are hot this Super Bowl season, an indication of either curiosity, desperation or laziness which may contribute in part to big brands' decisions to shy away from this year's pigskin adfest.
Lending legitimacy to this lame attempt at representing their companies, Compete compiled some data on which consumer-gens are faring best and worst this close to the cut.
- Former Gawker Founding Editor Elizabeth Spiers, now founder of Dead Horse Media plans to launch several new blogs. One will cover organic living.
- Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.
- If you want the background behind those 20 websites Toy, New York created for OfficeMax, here's the video that recaps the project.
- Apparently, consumers aren't the only ones having trouble understanding a brand's positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company's brand positioning. Oops.
- Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.
- Boobs and bikinis are now hawking coffee at coffee shops.
- P&G and Unilever has decided to sit out this year's Super Bowl advertising extravaganza and will, instead, allocate dollars to other efforts they feel will provide a better ROI.
- Rather than believing its new operating system is good enough to seel itself, Microsoft is serving up a $500 million worldwide waterfall of advertising.
- A "viral" print ad? Yawn. Snooze. Huh? WTF?
- George is right. The five finalists in the Doritos Crash the Super Bowl are quite good. Our money is one Duct Tape of Mouse Trap.
- George also thinks he has the perfect replacement for the Maytag Man. He thinks it's Elmo Blatch (real name: Bill Bolanfder), the guy who killed the Tim Robbin's character's wife.
A survey of 2,500 men and women ages 18 to 59 was conducted by New York-based Brand Keys and found - through some sort of proprietary prediction model - Budweiser, Footlocker, Frito-Lay, Pepsi and Coke will benefit most from the money they spend during this year's Super Bowl. This is the third year the organization has conducted the study which you can download here (Word Doc).