In the first half of 2012, internet advertising revenues climbed to an all-time high of $17 billion, representing a 14 percent increase year-over-year, according to IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau and prepared by PwC US. In the first half of 2011, internet revenue was $14.9 billion.
Also marking a 14 percent year-over-year increase, second quarter internet ad revenues for this year hit $8.7 billion, up from $7.7 billion during the same time period in 2011.
If you are a brand or an agency attempting to decide whether or not social media marketing is worth the investment, consider these numbers from recent studies of social media users:
- 78% are directly influenced by branded posts when making purchases
- 74% encourage friends to try new products
- 80% try new things based on friends' suggestions
Given that Facebook alone now has over a billion users, the possibilities are too significant to ignore. But how does a brand tap into the full potential of social media marketing? A new best practices ROI report from Wildfire, part of the Adrants white paper series, focuses on 6 social marketing success stories from 5 different industries, each demonstrating a significant positive ROI for the featured brand.
Download the free report now to find out how your brand can maximize its social media investment.
Everyone's doing it. No, not that. Facebook marketing! With the social network recently surpassing one billion users, it might be wise to give Facebook a spot in your marketing plan. HubSpot is out with an eBook that will get you and your brand up and running on Facebook in no time. Here's what you'll learn:
- Evaluate successful Facebook pages
- Understand Facebook best practices
- Speak Facebook-ese
- Create custom Welcome Pages
- Create a content calendar
- Understand EdgeRank and the art of engagement
- Create a contest
- Run a targeted ad campaign
- Use Facebook's analytics package 'Insights'
- Start garnering fans and customers who will spend real money as a result of your social marketing magic
Sound good? Download the free eBook now and get Facebooking!
Marketers have accepted that social media is now a fundamental part of brand building but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
In this report, part of the Adrants whitepaper series, Forrester identifies three ways in which social media can help marketers' brand building efforts by: 1) building a relationship to become more trusted; 2) differentiating through an emotional connection to become more remarkable and unmistakable; and 3) nurturing loyal fans to become more essential.
Download this report now and learn how social media can positively change your brand building.
On a panel today at the IAB MIXX Conference during Advertising this week in New York, Facebook Director of Pricing and Measurement Brad Smallwood likened social media to the early days of TV which had no method of measurement until Arthur Nielsen introduced the rating point in 1950. He went on to argue that online marketers should focus on this system placing increased emphasis on reach and frequency rather than clicks.
As Todd Wasserman reports in Mashable, "Smallwood cited research from Nielsen (the company, not the founder) that showed a 0.07% correlation between high click-through rates and actual sales. Smallwood also rolled out some new data from a study conducted with Datalogix that found 99% of sales generated from online branding ad campaign came from consumers who saw ads, but didn't interact with them."
Read more of Todd's report here.
Kicking off the ninth (can you believe it?) Advertising Week, the Interactive Advertising Bureau, at its IAB MIXX Conference, has released new research conducted by the Harvard Business School that found the ad-supported internet is responsible for 5.1 million U.S. jobs. The sector increased 100 percent over the past four years and contributed $530 billion to the U.S. economy in 2011, double that of 2007. In addition, the sector accounted for 3.7 percent of the U.S. gross domestic product.
The report shows New York and California as home to the headquarters of the largest number of U.S. internet firms. This, of course, is due to the prominence of Madison Avenue and Silicon Valley as digital business hubs. In addition, Washington, Massachusetts, and Illinois are the next three most digital-friendly states. In total, nine states are the sites of headquarters that account for 72 percent of attributed employment, although the jobs themselves were dispersed across other states in the union:
Social media has become a powerful tool in attracting a large number of inbound links at a low cost. In this whitepaper, part of the Adrants Whitepaper Series, HubSpot provides ten steps for brands seeking to get others to link to their site without spending a red cent on advertising or other promotions. From guest blog posts to contests to lists to content distribution strategies and more, the whitepaper provides how to tips as well as real world examples of the tips in action.
Download the free whitepaper now to find out how you can put social link building and inbound marketing to work for your brand.
In this Social Media Wrap Up September 2012 report, part of the Adrants whitepaper series, top marketing experts share their lessons learned and secrets on social media discussing everything from the basics to the most advanced techniques. The report, a collection of several short articles, will help you learn how your company should use social media as well as how to hire a social media agency or whether or not you should keep the position in-house.
So everyone all a-twitter over Pinterest these days. Yea, we marketers can't help but jump all over the latest shiny object like a bunch of drunken lemmings trying to navigate their way through a Wipeout course. And, sadly, like most Wipeout contentants, we get whacked before we even come close to mastering the course.
But have no fear loyal readers, the Adrants whitepaper series is here to transform you from mindless lemming into social media bon vivont.
Online advertising is great, right? Everything is trackable and ROI can be determined quickly. You can optimize your campaigns to death at the click of a mouse. You can razor-target specific audience slices as easily as ticking a few check boxes. OK, so it's not exactly that easy but you get the point
However, it's not as rosy as many of us would like to believe. In the midst of all that clicktastic awesomeness, how do you manage the barrage of data that online advertising has barfed up with the force of Niagara Falls after a five day downpour?