comScore has released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.
Facebook led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook's market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1 percent), followed by Microsoft Sites with 54 billion impressions (4.8 percent) and AOL, Inc. with 33 billion impressions (3.0 percent).
AT&T ranked as the top online display advertiser in the first quarter with 19.5 billion impressions, accounting for 1.8 percent of display ads. Experian Interactive ranked second with 16.6 billion impressions (1.5 percent), followed by Scottrade ranked third with 11.2 billion (1.0 percent) and Intuit with 11 billion (1.0 percent). Groupon entered the top ten display advertisers at #7 with 7.7 billion impressions (0.7 percent).
In what is being called a sign the advertising industry is recovering from the recession (hasn't it been for a while now?), initial results of a new study from recruiting firm 24 Seven on the state of employment in the advertising/marketing sector found salaries overall increased 31 percent from 2009 to 2011 across the industry. The average industry salary for 2011 is $107,356, up from $81,989 in 2009.
The rise in industry pay was also came with increases is bonuses and commissions. The study claims the increases are expected to continue with 60 percent of respondents indicating they anticipate salary increases in 2011.
Of the finding, 24 Seven President Celeste Gudad said, "While pay is up, all is not equal in the marketing sector. As corporate clients press agencies on fees and compensation, salaries for corporate marketers are outpacing their agency counterparts by seven-percent." Well that's not news. We've always know the money is on the brand side.
SocialTwist and Sara Lee put together a month-long campaign to promote Jimmy Dean D-Lights sandwiches. Users were offered a $1 coupon on any one package of Jimmy Dean D-Lights 4 count sandwiches, or, if they chose to share the offer with three or more friends, they could receive a $2.50 coupon. There was also a bonus coupon for $0.50 off on Jimmy Dean Breakfast Bowls. SocialTwist's Tell-a-Friend platform was used to help Sara Lee get customers to reach out to friends and family through social networking sites and email. The campaign was seeded with ads on Walmart.com and AllYou.com.
A new eMarketer forecast on ad spending by category predicts retailers lead all other industries in terms of online advertising, with spending expected to reach $5.73 billion this year, up from $5.16 billion in 2010.
While the retail industry will see double-digit growth of 11 percent in 2011, other verticals will increase spending more quickly. Consumer packaged goods spending will increase 29 percent to $2.66 billion this year, automotive spending will rise 14 percent to $3.24, and healthcare and pharma will boost online spending 13 percent to $1.17 billion. The growth of online video ads - especially among brand marketers who have traditionally focused heavily on TV advertising - will be a primary contributor to the growing market share of CPG and automotive companies.
- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.
- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.
- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.
- Katy Perry and Chelsea FC team up for Adidas ad campaign.
- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.
- In Wyoming, you can roam free. Even if you're not a horse.
- Rico and Snoop Dog's final outing for New Zealand Air.
A new IAB study conducted by Advertiser Perceptions, An Inside Look at Demand-Side Perceptions of Digital Video Advertising, found 69 percent of marketers and 55 percent of agencies plan to increase their digital video advertising with 22 percent growth predicted in the next 12 months. Those surveyed project they will spend 17 percent of their total online display advertising budget on digital video advertising in the next 12 months.
- In the never ending pantheon of "what will they think of next," graphic Armor and Condomania are releasing a line of condoms, Kiss Kondoms, which will prominently feature Gene Simmons' tongue. We don't know about you but we sure don't want another guy's tongue on our dick.
- Elephant Filmworks recently produced an eight episode teen-centric web series called "The Lines" for Allstate Insurance. The first season of "The Lines" will promote safe driving habits to teens and young adults.
- Remember when everyone thought it was so cool you could order pizza online. Never caught on did it? Well, that hasn't stopped Domino's Pizza which, through eBay Advertising, is touting the fact online orders can now be paid for using PayPal.
- Three Olives Vodka decided to animate for their latest campaign. California-based Hanger One Vodka decided to go country.
- Definitely not as hot as Melissa Molinaro in Old Navy's first music video outing but Tyne Stecklein, a dancer chosen for what would have been Michael Jackson's final tour, isn't so bad, herself.
- And why not? A family has launched a website to get its move from Texas to New York sponsored.
- Hashable has put together a report that will tell you everything you wanted to know about how people used its Twitter-based connection app at SXSW.
In a recent study commissioned by ad agency MGH, 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code. The agency conducted the study to determine the usage of QR codes - a technology that uses barcode-like images containing information which can be scanned an read by using an application on a smartphone.
Top usage of those who said they've used a QR code was to secure a coupon, deal or discount (53 percent). Other uses of a QR code included:
- Secure a coupon, deal or discount (53%)
- Access additional information (52 percent);
- Enter a sweepstakes (33 percent);
- Sign up to receive more information (26 percent);
- Access video (24 percent).
Full results of the study are available here.
Global talent and licensing entity GreenLight released its Ad Gauge study which found a 500 percent increase in celebrity endorsement commercials during last night Academy Awards broadcast. About one quarter (24%) of this year's ads took the celebrity endorsement approach.
But if you're scratching your head wondering why that figure is so high and why you can't recall seeing many celebrities in the ads, Greenlight VP David Reeder informs, "Brands and Hollywood are back in bed after the recession, but they are going about it in noticeably simpler and more understated ways. With so many stars featured during the show itself, brands decided not to try to compete and focused on more subtle integrations like voiceovers and existing footage of celebs rather than bombastic endorsements."
- American singer-songwriter Gwen Stefani is the new face of L'Oreal Paris and can be seen in a new ad campaign for L'Oreal Infallible Le Rouge.
- A global look at Social Media Week.
- Ad network RadiumOne has released the R1 Like Button, a tool that can be added to banners served on their network which will allows banners to be Liked.
- If you haven't seen it already, all 61 Super Bowl ads in 2.5 minutes.