Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."
Tell Reynolds they don't need to pull their print ads after all. A team at the University of Michigan waded through 50 years of research and concluded media violence is as hazardous as smoking.
Violent video games and television shows were targeted, with children more heavily influenced by what they see than adults, although women and men are equally likely to engage in violence they've seen in the media.
Well, hey. After our WoW sessions we've just got to grab a scimitar and kick some burly guy's ass. And don't even get us started on Heroes.
We can't wait until Facebook, web two-dot-oh's Marsha Brady, gets dropped by fawning advertisers like a bad habit. In the meantime, here's the story on a new Digg-style feature they added to the Stalker Feed while we were all gorging ourselves for a tryptophan high.
Freezing Hot also posted statistics on Facebook's users. Age, edu level, gender and political affiliation are also thoughtfully graphed. Big users are mostly liberal, mostly college-educated and mostly women. The majority is also single and between ages 18 and 24.
We can almost hear the chops-licking in the 'netosphere. Guess Marsha won't be going out of style anytime soon.
- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.
- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.
- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.
- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.
- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.
- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."
- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.
Hitwise took a look at Google recent announcement about its new social networking endeavors and how that partnership stack up against social networking giant Facebook. Adding together the heft of LinkedIn, Plazo, Friendster, and Hi5 (though there may be others added), Hitwise concluded Facebook is still ten times larger than Google's OpenSocial architecture.
Well whattayaknow. This is breakthrough stuff, people! Web ads placed within relevant editorial perform better than those placed run of site. And we needed a research study to tell us that. And, like most studies that confirm the obvious, the study itself is just a mechanism to get publicity for the company that sponsored the study. In this case, that company is online ad exchange company ContextWeb which...wait for it...helps advertisers place their ads next to relevant content.
Wow. It might just be time for a nap after hearing this startling news. That was a lot to digest. We might have to go revise every media plan we lazily whipped out yesterday and re-direct all our online ad placements to media that - thanks to this study - actually have something to do with what we're advertising. OMG! What a novel concept. We'll look like heroes in front of the client! Sorry, that nap's gonna have to wait. "Julie, quit giving the interns hard ons with that tiny miniskirt and go get me those media plans!"
According to recent research, it seems Kentucky has succeeded at convincing people it's not a backwater, hillbilly state where all they do is make moonshine. Following it's three year "Kentucky Unbridled Spirit" campaign, the state is now seen as "better place to visit" (90%), "more friendly" (81%), and "more modern" (81%)
Commenting on the study but smartly acknowledging that advertising can't do all the work, Kentucky Tourism Commissioner Randy Fiveash said, "A brand by itself will not get more visitors to Kentucky. However, 'Kentucky Unbridled Spirit' is an attention-getter that makes people feel good about Kentucky, and then leads them to look more closely at our attractions. Once they see what we have to offer, we have them hooked, and they want to keep coming back"
- In an effort to more accurately capture true television viewership, Nielsen has announced it will triple the size of its national people meter to 37,000 households and 100,000 people. 100,000 to 300 million? Well that's better than before.
- Monster.com has consolidated its $155 million North American media buying responsibilities with Mediaedge:cia.
- For Heroes, NBC is taking advantage of a Nielsen loophole which allows the network to add ratings from this Saturday's repeat of the premiere back into Monday's premiere. The loophole states re-airings with the exact same content and advertising can be counted together.
- The Slingbox Guy is back and this time he's doing what TiVo should have done when it first launched: tell people what the product does.
A new study from M:Metrics and AdMob confirms the obvious, 65.5 percent of mobile users on the AdMob mobile network are 18-34. The study, administered across 2,000 mobile site, also found sites that target African Americans are frequented by 50 percent of the demographic when the demographic represents just 6.3 percent of the general audience.
That finding holds true with mobile sites that target women and Hispanics. Higher compositions of both demographic groups are found on sites that target them in relationship to their general market compositions. Anyway, now you know.