Global Ad Spend Forecast to Hit $502 Billion in 2012

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ZenithOptimedia's latest forecast expects adspend to grow to 4.3 percent to $502 billion by the end of 2012, a slight downgrade of the 4.8 percent growth forecasted in March. Quadrennial events such as the Olympics and the presidential election are expected to add $6.3 billion to global growth.

Highlights include:

- Global ad expenditure forecast to grow 4.3% in 2012, slightly down from the 4.8% forecast we made in March

- Growth slowed in April and May as advertisers became more cautious about the world economy

- Growth to pick up during the major sport events from June to August, and in the run up to November elections in the US

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by Steve Hall    Jun-19-12    
Topic: Research



How Trends in Search, Mobile, and Social Will Impact Your Marketing Strategy

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As part of our free white paper offering, Adobe has published its most recent Global Digital Advertising Report which examines trends in search, mobile and social. The report analyzes data from brands and their fans to examine how emerging media trends are changing the way that marketers connect with customers. Explore the report to discover:

- How tablets are driving today's search spend
- Why the Bing/Yahoo ROI advantage no longer exists
- How the new Facebook Timeline increases fan engagement

Download the free report now.

by Steve Hall    Jun-11-12    
Topic: Research



The Word 'LOL' Occupies 27 Percent of Facebook Server Capacity

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For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.

So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.

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by Steve Hall    May-30-12    
Topic: Research, Spoofs, Video



Four Steps to a Successful Facebook Presence

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If you've been to a recent marketing-themed conference or haven't had your head in the sand for the past few years, you know Facebook, according to the gurus, simply must, at all costs, be incorporated into your social media plans. After all, if your brand isn't on Facebook, you might as well hang a giant Going Out of Business sign on your website. Totally untrue, of course, but don't tell all those gurus currently pimping book on the topic.

That said, it can't hurt to know what all the hoopla is about and how to easily get your brand on Facebook if you deem that a worthy component of your marketing efforts. And since we're here to help make your job easier, we have a white paper on the topic to share with you.

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by Steve Hall    May-29-12    
Topic: Research



How Brands Can Use 'Big Data' to Improve Their Marketing

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Heard of the term "big data?" It refers to the massive proliferation of data that, given the proper tools, marketers can use to better formulate marketing programs, media buys, social media programs and even more targeted creative.

This IBM white paper - produced in conjunction with the Interactive Advertising Bureau - will explore four data-driven use cases (audience optimization, channel optimization, advertising yield management, and targeted media buying) that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.

Download this free white paper and find out how can use "big data" to improve your marketing and advertising.

by Steve Hall    May-22-12    
Topic: Research



Fifteen Worldwide Social Media Stats For Marketers

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In a presentation given at OMMA Social during Internet Week, comScore Media Evangelist Eli Goodman rattled off a plethora of juicy social media facts and figures. Here are but a few for you to digest.

- 1.2 billion people access social networks on their computers.
- One of every five minutes spent online is on a sial network.
- 1/3 of social network users are located in Asia Pacific.
- Five of the most engaged markets for social networking are in Latin America.

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by Steve Hall    May-15-12    
Topic: Industry Events, Research



Yet Another Study Downgrades Importance of Click Through

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comScore and Pretarget have released results of an online advertising study which found ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

"Your ad being seen matters more than your ad being clicked - if you have a back-end conversion metric," said Pretarget Founder Keith Pieper. "After all, what good is an ad that can't be seen? It's intuitive that an ad must be seen to make an impact, and it's even more intuitive than someone hovering and engaging with an ad might convert, even absent a click."

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by Steve Hall    Apr-24-12    
Topic: Research



Learn How Marketing Automation Can Improve Ad Campaign Effectiveness

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OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that's where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.

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by Steve Hall    Apr-17-12    
Topic: Research, Tools



Facebook Average CPM Rates Increase by 41 Percent

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Facebook's average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital.

The study, which was based on 372 billion impressions in over 190 countries for 235 clients from Q1 2011 to Q1 2012, indicates Facebook is earning more from Marketplace ads. Specifically, average CPM has increased by 15 percent in the last quarter with the US seeing an increase of 11 percent and the UK seeing an increase of 13 percent during the same period.

TBG also sees an increase in click through rates for news clients. With the rise of Facebook social readers from Yahoo! News, The Washington Post, The Guardian and others, TBG has seen a strong uplift in CTR for those in the news sector since Q4 2011 with an increase of 196 percent.

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by Steve Hall    Apr-16-12    
Topic: Research



Less Than 20 Percent of SMB Websites Link to Social Presence

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A recent study rom SMB DigitalScape indicates just 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn.

"SMBs worldwide are falling behind consumers in the digital commerce arena," said The Kelsey Group's Neal Polachek. "There's a tremendous opportunity for SMB aggregators and resellers to bridge this gap, but it will require strategic commitment and solid execution."

Developed by vSplash, SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. BIA/Kelsey and vSplash recently announced a strategic partnership for the distribution of SMB DigitalScape data in the United States.

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by Steve Hall    Apr-16-12    
Topic: Research










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