The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground.
Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn:
1. Earned media is the most trusted and credible form on content for a brand
2. Social media has amplified the sheer quantity and reach of earned media
3. Conversion rates are higher and ROI is larger
4. Earned media lasts
5. Earned media is measurable
Download the whitepaper now and walk away with five reasons to shift your marketing focus towards earned media.
More from our white paper series. In this white paper summation of a webinar, KDPaine & Partners Katie Delahaye Paine and SAS Global Customer Service and Media Intelligence Manager John Bastone outline three areas of focus and five best practices for getting the most out of social media measurement.
Paine and Bastone explain how and why brands must listen, process and respond in social media channels and put forth five tips for social media measurement success:
1. Consider how social media will drive profit
2. Know what you want out of social media
3. Be sure your social media participation is two way
4. Forget about impressions and hits
5. Blend social media data with internal data.
Download the free white paper and learn how to get your social media measurement house in order.
Entitled How to be Agile and Authentic in Real-Time Marketing and PR, this white paper includes practical, candid and irreverent advice from author, speaker and marketing strategist David Meerman Scott on what it means to be real time in marketing and PR.
In this white paper you will learn that long-term campaign planning is all well and good but if that's where you put all your focus, you will miss powerful opportunities to leverage success from what's going on right now. See an opportunity. Seize the opportunity. Do it now, while the story is still hot.
In this white paper you will learn the four steps of real time marketing along with strategies to deploy the steps and real world examples of the steps in action. Download the white paper now.
On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming. She gave the middle finger before storming off camera. Controversies erupted over the Brit Awards' decision to cut her off (many felt it was so they could run more commercials) and her response. In Future of Engagement, Murray Newlands analyzes how people reacted on social media and discusses what businesses can learn from it.
Remember the Super Bowl? Yea, we barely do either. But in case you've forgotten, it was in early February and, we hear, there were a lot of ads in the game. One you may recall was M&M's Just My Shell. Well it recently snagged the top spot in YouTube's Ad Blitz, a ranking of Super Bowl commercials. Rounding out the top five were Chrysler's Halftime in America, Bud Light's Rescue Dog, Chevy's 2012 and Doritos' Man's Best Friend.
Check out the stats here.
Radian6 is out with another social media focused white paper, part of the Adrants white paper series. It's entitled The ROI of Social Media: Myths, Truths and How to Measure. The in-depth report will provide you:
- Real calculations and measurements to calculate social media ROI
- The ability to distinguish your brand as a pro in social media ROI
- Real social media success stories and the ROI of each one
- Social media metrics for different professionals - PR, Customer Service, Marketers and more
We've read it and you will, in fact, learn how to measure social media and be provided a formula illustrating exactly how to do so. Social media's great but nothing really matters in marketing unless you know how it worked. This white paper will show you how to numerically state the ROI of your social media efforts. Download it now.
Altimeter Group's newest analyst, Rebecca Lieb, is out with her first report, Content: The New Marketing Equation. Available for download tomorrow at 1PM EST from Lieb's blog, the report will outline the five stages of "organizational maturity" companies must pass through to truly embrace content marketing.
For the report, Lieb interviewed 56 marketers including executives at Coke, Ford, IBM, GE, Nestle and Adobe. She queried each on their content marketing activities, the resources they use, the training they provide employees, and the relationships they have with outside content marketing partners.
The over-saturation of advertising and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. But all is not lost. Earned media, messages passed between consumers as a resulted of an experience with a brand, is gaining momentum. This white paper from Zuberance examines earned media and how brands can use it to their benefit. You will learn:
Earned media is the most trusted and credible form of content for a brand
Social media has amplified the sheer quantity and reach of earned media
Earned media can help improve conversion rates and ROI
In the form of word of mouth, buzz and viral, earned media can have a long lifespan
Earned medis can, in fact, be measured
Download Zuberance white paper, part of the Adrants white paper series, and learn why you should shift a portion of your marketing focus to earned media.
All your campaigns have an online component, right? Of course they do. But what about the landing pages for your campaigns? Do they perform well? Do you even incorporate landing pages into your campaigns? You should. And you will after you read this Ion Interactive report, part of our white paper series.
Whether it's a PPC ad, an email, or a QR code that prompts someone to click on an offer, the page where that person lands after they click has enormous potential to influence them. The best landing pages hold a visitor's attention and guide them effortlessly towards conversion. This workbook was designed to take you step by step through the landing page creation process. Set goals, think through customer segments, define your offers and measure results. Whether you're B2B or B2C, the strategy in this workbook will help you create better landing pages.
Download the workbook now.
Email marketing. It makes you yawn, right? Creating and watching Super Bowl commercial is way more fun, right? But just how much trackable business can you expect from a Super Bowl commercial? Especially since most of you don't have $3.5 million to blow on a Super Bowl commercial.
Are you still yawning? You shouldn't be. Email marketing might be boring but it's cheap (ok, inexpensive) and it works. And you know when it works. And you know how it works. And you know why it worked. Can you say that about a Super Bowl commercial?
But it's just more fun to make a TV ad, right? It might be. But ask yourself this; are you in this business to have fun or to make money? Yea, yea, yea, it should be both but the bottom line is that you're doing it to make money for your company, your client's company and for yourself.
So if you hate email marketing and think it's boring that's OK. You're just going to be left behind by others that realize how well it works. But don't worry. Our white paper series is here to help. Check out Aprimo's Ten Steps to Effective Email Marketing. Ok? We good?