So you've got a Facebook page for your brand. You diligently manage the page and post content to it. You're collecting Likes. You're getting comments. But you feel like something's missing. There should be more activity. More people commenting. More engagement overall. So what's the problem?
Allow us to introduce you to Facebook EdgeRank, EdgeRank is an algorithm that scores your Facebook posts and determines how far each post travels and how many people see it. Much like mastering Google's algorithm's for your search marketing efforts, Facebook EdgeRank must be mastered as well.
Wildfire is out with a free whitepaper that will educate you on the ins and outs of Facebook EdgeRank and teach you how to insure your posts are seen by as many of your fans and followers as possible.
For the whitepaper, Wildfire analyzed over 60,000 Facebook brand pages and 1 million posts and discovered:
- The 3 primary factors that determine your EdgeRank for any post
- The best-performing content types, and how to maximize their results
- The top 3 things you can do to increase fan engagement
Download the whitepaper now to find out how you can improve your Facebook efforts.
- Just as Axe cools things off a bit with its American advertising, it's Argentinian advertising is heating up.
- Barbarian Group has announced the hire of its first Executive Director of Business Development, Christopher Wollen. In the newly created role, Chris will be focusing on the growth of existing TBG business including Samsung, GE, Bloomberg + Pepsi, reporting directly to TBG President Sophie Kelly.
- Dylan Stuart, a business, brand and design strategist with extensive experience consulting for Fortune 500 and emerging market clients, has joined Lippincott as a partner in its London office.
- In the UK, six artists, including Banksy collaborator Paul Insect, have postered their own work over existing outdoor campaigns to "challenge the destructive impacts of the advertising industry."
The agency-client relationship has always been one of varied success. Some are rife with strife. Others schooled with cool. But it's no secret friction between agencies and clients has most always been the norm.
In a whitepaper that is somewhat self-serving (aren't they all?), collaboration platform Central Desktop takes a look at the biggest challenges facing creative agencies and brand marketers. Whitepaper findings come from a survey of 500 marketers and agencies.
If you're an agency and want to see what's angering your client, this report is for you. If you're a client and want to know what's angering your agency, this report is for you. Download the report here.
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
The good news is, social media marketing suite Wildfire has run hundreds of successful campaigns for brands across all three networks and can share with us exactly what works and what doesn't. In Part 1 of their Social Advertising series, part of the Adrants white paper series, the reports shares:
- Best practices for writing ad copy
- Which creative images are most popular with audiences
- The differences in layout and styling on Facebook, Twitter, and LinkedIn
- What not to do when advertising on Facebook
We've read the report and it's chock full of strategies, tips and tactics you can put to use right now in your social media programs. Download the report now.
When General Motors pulled its advertising from Facebook, many took it as an indication that the social network's ad products didn't work. But in reality, the pullout tells a different story, says a new report by eMarketer.
The report, "Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look," analyzes more than a dozen third-party research studies and interviews with industry executives that demonstrate consensus on a number of issues, including the effectiveness of Facebook's ad products.
According to the report, doubts persist over the effectiveness of Facebook's Premium ad products. However, Facebook's self-serve advertising platform, Marketplace, is gaining new prominence as a result. In May 2012, Facebook announced that it would start allowing advertisers to place Premium ads in users' news feeds by tapping the technology that supports Marketplace. The change is expected to inspire marketers with bigger budgets to begin using the automated system. This month, Facebook said it would launch Facebook Exchange, a real-time bidding platform for Marketplace inventory.
Buddy Media is out with a new study that examines how marketers are using - and can better use - Twitter as a marketing tool. Between December 11, 2011 and February 23, 2012, the company took a look at how 320 large brands use Twitter. The study examined the Twitter account reply rate, retweet rate and engagement rate defined as a combination of replies and retweets mapped to an accounts number of followers.
The study found engagement rates to be 17% higher on Saturdays and Sundays but noted most brands don't tweet on weekends. Adding to that finding, the study revealed which days were best for particular industries. Weekends are best for clothing and fashion (only 12% of tweets occur but engagement rate is 30% higher); Sundays and Monday are best for entertainment (23% higher engagement rate); Saturday is best for publishers (only 7% of tweets occur but engagement rate is 29% higher than average); Weekends are best for sports (while 9% of brands tweet on Saturday, engagement rate is 52% higher on the weekend).
In its continuing quest to numerate all the goings on this week at Cannes Lions in France this week, SapientNitro is out with its second of five infographics. This iteration, entitled Global, examines such goodies as the number of awards won to date by country (U.S. leads), social chatter as it relates to panel attendance, hottest topics (2NE1 Seminar), number of followers the various Cannes Lions social media accounts have, the number of Twitter mentions for the week (56,355), Foursquare hot spots, Cannes Lions Beach Soccer standings and the fact Twitter rules all social media channels this week crushing Facebook as if it were a fly.
ZenithOptimedia's latest forecast expects adspend to grow to 4.3 percent to $502 billion by the end of 2012, a slight downgrade of the 4.8 percent growth forecasted in March. Quadrennial events such as the Olympics and the presidential election are expected to add $6.3 billion to global growth.
- Global ad expenditure forecast to grow 4.3% in 2012, slightly down from the 4.8% forecast we made in March
- Growth slowed in April and May as advertisers became more cautious about the world economy
- Growth to pick up during the major sport events from June to August, and in the run up to November elections in the US
As part of our free white paper offering, Adobe has published its most recent Global Digital Advertising Report which examines trends in search, mobile and social. The report analyzes data from brands and their fans to examine how emerging media trends are changing the way that marketers connect with customers. Explore the report to discover:
- How tablets are driving today's search spend
- Why the Bing/Yahoo ROI advantage no longer exists
- How the new Facebook Timeline increases fan engagement
Download the free report now.
For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.
So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.