The Social Commerce Summit is out with a white paper, Social Commerce Trends Report. In the report, part of our white paper series, industry luminaries Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose discuss what works and what's next in social. The information is pulled from the 2011 Social Commerce Summit held last year. Successes and failures from brands like P&G, Best Buy, L.L.Bean, and Rubbermaid were shared and predictions as to what the next round of "innovation in customer-centric business" were presented.
Core themes at the conference and in the white paper focus on how businesses are profiting from the evolution of social. You can grab the white paper here.
It seems a an increasing number of people are opting for the couch versus the crowd come Black Friday. IBM's fourth annual Black Friday Benchmark study which gauges online shopping found year over year Thanksgiving Day sales were up 39.3 percent with Black Friday sales up 24.3 percent.
Mobile devices accounted for 10.2 percent of Black Friday shopping with the iPhone and iPad topping the mobile device list with 5.4 percent and 4.8 percent. 9.8 percent of all online Black Friday sales were completed through a mobile device. Although sure to increase in future years, social networks accounted for 0.53 percent of online sales.
Social media is, of course, all the rage these days. After all, "everyone's doing it so why shouldn't I?" is what most marketing directors think. So they dive in, created a Facebook page, open a Twitter account, start a blog and maybe even field a few questions on Quora. But then they sort of walk away. Well, 30 percent of them do according to a recent study from cloud computing company Pardot.
A recent study from the University of Massachusetts at Dartmouth has found the adoption of social media usage among Fortune 500 companies has leveled off. Across multiple industries, usage of Twitter, Facebook and blogs in 2011 is level with or below that of 2010.
In 2010, 23 percent of Fortune 500 companies had a blog. In 2011, that figured remained unchanged at 23 percent. In 2010, 60 percent of Fortune 500 companies have a Twitter account. In 2011, 62 percent have an account. In 2010, 56 percent of Fortune 500 companies had a Facebook account. In 2011, 58 percent have an account.
Just as it did four years ago, digital media will play an integral part in the upcoming 2012 Presidential election. A new study and infographic from Digitas finds 61 percent of social media users expect candidates to have a social media presence and 38 percent say candidate information found on social networks will influence their vote.
Unsurprisingly, younger folks (18-34) were most likely (51%) to say social networks will influence their choice of candidate.
Eighty six percent of social media users own mobile phones. Of these, 24 percent aged 18 - 34 feel it's important to receive information about presidential candidates on their mobile phones. The study also found that 88 percent of social media users who are registered voters have mobile phones.
The survey was conducted online with the United States by Harris Interactive on behalf of Digitas from September 21 - 23, 2011 among 2,361 U.S. adults aged 18 years and older, 1,701 of whom are registered voters.
A recent IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. The study was conducted across 1,700 chief marketing officers in 64 countries and 19 industries as a means to determine the focus on market circumstances versus individual consumer feedback.
Of the study and the shifting focus of CMOs, IBM researcher Carolyn Heller Baird said, "The inflection point created by social media represents a permanent change in the nature of customer relationships. Approximately 90 percent of all the real-time information being created today is unstructured data. CMO's who successfully harness this new source of insight will be in a strong position to increase revenues, reinvent their customer relationships and build new brand value."
Last month, a study conducted by Boston University researchers John Byers and Georgia Zervas and Harvard University researcher Michael Mitzenmacher found that while Groupon and LivingSocial deals can increase the number Yelp reviews, they can also reduce Yelp scores by ten percent. Yelp reviews that mentioned the words "Groupon" or "coupon" lowered star ratings by ten percent. Reviews that mentioned both words showed a 20 percent drop.
The researchers examined 16,692 Groupon offers and 2,609 LivingSocial offers in 20 cities and 56,000 Yelp reviews for 2,332 merchants that ran 2,496 deals.
Nielsen has released two new white papers, "Reaching the Right Audiences Online: Early Findings from Nielsen Online Campaign Ratings," and "Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building." Tidbits from the two papers include:
- Online campaigns are being consistently delivered to people outside the advertiser's intended audience.
- Campaigns with high impressions are still only reaching a fraction of the intended audience.
- Online delivers audiences more effectively than some popular TV shows.
- Click-through rate is not the right metric to measure brand impact - virtually no relationship exists between clicks and brand metrics or offline sales.
- But, brand metrics for online campaigns can predict offline sales impact.
You can download each of the white papers here and here.
- This is just too funny. World Championship Nose Cleansing. All to promote a nasal spray.
- Having trouble getting started on a creative brief? There's an app for that. Brief Buddy.
- Wonderful Pistachios is out with a slew of new ads featuring the Facebook-slighted Winklevoss Twins, gooy Mr. Bill, crazy Crystal the Monkey, the angry...Angry Birds and the bootylicious Khloe Kardashian.
- Sony Ericsson partnered with artists, intellectuals, and other artists from around the world, provided each with a Sony Xperia phone and asked them to see what they could make with it. Then they documented the project.
- Yawn. Yet another celebrity sells her body to PETA.
- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.
- The 10 Most Controversial Ads in Fashion History
- Anne Hathaway is the new face of Tod's
- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.
- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.
- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.