Adam Blogs, TV Guide Gowns, AT&T Mobilizes, Old Folk Socialize

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- Aquent is hosting a webcast on September 27th entitled "Getting it all Together: Best Practices in Planning for Coordinated Print and Web Initiatives." which will examine how to make print and online work together better.

- The recently formed Association for Downloadable Media (ADM) will hold its first in-person meeting at the Podcasting & New Media Expo in Ontario, CA. The meeting will be held at 7:30 a.m. PDT on Friday, September 28, 2007 in Ballroom A.

- A new eMarketer report examines the value of social media and whether or not the hype meets with the reality.

- Website uptime monitoring company has gotten cute with its homepage turning it into a modified 404 page.

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by Steve Hall    Sep-12-07    
Topic: Events, Industry Events, Research, Social, Weblogs



Page View Dead, Jane Dead, Heavy Drifts, Simpsons Market, Flickr Up

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- The death of the page view is now a reality. As of today, Nielsen is expected to announce it will no longer base its ranking on page views but rather time spent on the site. Stickiness is the new auto-reload. Of course, time spent and page view are just one metric among many used based on campaign goals. All have their place.

- Heavy.com and Castrol have launched Heavy Tuning Channel to celebrate the art of drifting.

- Rohit Bhargava has gathered together all the varied methods of marketing used for the upcoming Simpsons movie.

- Following a two year, last ditch effort to rejuvenate Jane magazine, Conde Nast is folding the publication, shuttering the website and bidding adieu to employees.

- Hitwise reports Flickr traffic is up 38 percent over the past four weeks following Yahoo's shut down of its Yahoo Photos and its inclusion of Flickr photos.

- Copyrranter ain't liking the new Ad Council PSA for youth alcohol abuse.

by Steve Hall    Jul-10-07    
Topic: Magazine, Online, Promotions, Research, Tools



Old People Swarm Facebook, Overtake College Students

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Perhaps to the dismay of college students across the nation, 40 percent of Facebook's audience, following the lifting of membership restrictions in September, is now over the age of 34. It's not like we didn't see this coming since day one. What was once an exclusive social network for 18-22 year olds (or anyone with a .edu address) is now home to the masses. The much older masses according to new figures from comScore.

Since September, membership has jumped 89 percent from 14 million to 26.6 million as of May. Fully 10.4 million members are 35 or older. Though that's a significant shift, the biggest growth came from the 25-34 set which jumped 181 percent and the 12-17 set which jumped 149 percent.

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by Steve Hall    Jul- 6-07    
Topic: Research, Trends and Culture



Online Ad Spend Up 29 Percent, Games Measured

- Zenith Optimedia sees a 29 percent growth to $33.5 billion in online ad budgets for 2007 and 23 percent to $41.2 billion in 2008. Over the four year period 2006-2009, the organization predict an overall 82 percent increase for online advertising to 47.4 billion while all media growth for the period nets out to 13 percent growth.

- Sony and Nielsen hammering out a metrics method for online console gaming.

- Nokia has given Wieden + Kennedy the thankless job of handling it $300 million account just at Apple's iPhone is set to take over the world.

- Following the July 12 One Show Design Awards, the winners will be on display at the Chelsea Art Museum from July 13 to July 21. Viewing is open to the public or a fee.

by Steve Hall    Jul- 3-07    
Topic: Games, Research, Tools



Social Networking Perfect For Close Hispanic Family Ties

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The gist of the Hispanic: The State of the Industry panel led by ADN Communications CEO Jose Lopez-Varela with Publicitas VP of Digital Media Paul Meyer, mun2 Director od Digital Media Jose Nestor Marquez and Machado , Garica, Serra Associate Media Director Stephen Paez was that the Hispanic market is both very much the same and very much different than the general market.

With many families splitting with some members coming to American and others staying in their home country, the strong family bonds built from that separation make social networking a big growth area. Facebook recent opening of its API to developers could be a boon to Hispanic-specific social network development. Also, services such as Ning, which provide drag and drop social network creation, lend hem serves perfectly to topic specific networks.

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by Steve Hall    Jun-26-07    
Topic: Industry Events, Research, Trends and Culture



Bogusky? Palmer? Verklin? Consumers? Effie Wants to Know

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A new Effie ad asks the industry to cast there vote indicating where they think "next year's most effective idea will come from?" With comic-laden choices such as "Alex Bogusky and the inventive powerhouses of advertising" to "David Verklin and the pioneering media agencies to "A consumer or someone else you've never even heard of," the ad points people to a site on which they can place their vote.

While the votes currently point to the consumer, we voted for Alex because, well, he's just so cool and we're a huge trend whore we couldn't help ourselves. Oh wait, that trend is over, right?

by Steve Hall    Jun-20-07    
Topic: Agencies, Consumer Created, Good, Industry Events, Research



Man Sells Non-Personally Identifiable Information to Marketers on eBay

One could look at this eBay auction promising a marketer complete access to this person's non-personally identifiable information for a 30 day period so as to razor target the marketer's advertising as a joke or one could realize this is exactly what the future holds: people divulging detailed information about themselves and selling it to the highest bidding marketers in return for a promise to view all their advertising.

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by Steve Hall    Jun-18-07    
Topic: Direct, Online, Opinion, Research, Trends and Culture



Google Reports, Spending Decreased, JWT UnBolded, Upfront Pricey

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- Google has launched Placement Performance for AdWords providing advertisers detailed information on how each site within their buy is performing.

- TNS Media Intelligence has revised its 2007 ad forecast downward from a previously predicted growth rate of 2.6 percent to 1.7 percent.for a total spend of $152.3 billion within the media it measures.

- Oh JWT, how we feel for you. It seems Ford doesn't think it's getting all it can from the agency and has reached out to two WPP sibs for new ideas. We said it last year; your move was not bold.

- Well this is logical. Since television rations are sliding downward because of new Nielsen metrics discovering reduced viewing levels, the networks want brands to pay even more for even less during this year's upfronts.

- Copyranter thinks Strawberry Frog's new self promoting "t-shirt test" ad is properly filed under his "agencies are stupid" category.

- Personal Life Media CEO is featured on DoubleClick's NerveCenter series to discuss the world of social marketing.

by Steve Hall    Jun-13-07    
Topic: Agencies, Brands, Online, Research, Tools



Dunkin' Drives, Beer Does A Body Good, Gay Spend Up

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- Massachusetts, as has been discussed for some time, is considering a proposal that would create commercial free zones within public schools.

- Dunkin' Donuts and Mapquest have partnered for offer MyIcedCoffee, a site that helps travelers plan trips while making sure a Dunkin' Donuts is close by.

- George Parker meets advertising's New Kids on the Block at the PSFK London Conference and realizes there's hope for the business.

- Though not to the extent of the full on female bodybuilder freak show, Boddington Beer seemingly wants us to believe its beer gives women bulbous curves where we don't usually expect them.

- Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2 percent over 2005 and an increase of 205 percent since 1996, according to the 2006 edition of the Gay Press Report, the annual survey produced by advertising agency Prime Access Inc. and gay media representative firm Rivendell Media.

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by Steve Hall    Jun- 5-07    
Topic: Agencies, Industry Events, Online, Policy, Research



Luxury Marketing Gets Its Six Ps of Fame

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You have to pardon the Rovion-powered blather which greets you as you visit this page of Boston-based agency Winsper Inc. which promotes its latest white parer, The 6Ps of Luxury Marketing (yes, you have to fill out a form to get it but it's a really short one). While Winsper Inc. President Jeff Winsper might appear to sound like any other Rovion-powered wind bag usurping the peace and quiet of your website travels, the man is smart. And knowledge of this comes first hand having worked with the man for four years. So give the guy a break for his Rovion rambles.

Anyway, the agency has published this white paper which, like those 5Ps (or is it 4?) of marketing, examine people, product, passion, pleasure, purpose and price as they relate to marketing luxury products. It's insightful. It's informative and it does a nice job explaining the process of luxury marketing, something Winsper Inc. has been doing since it launched five years ago.

by Steve Hall    May-31-07    
Topic: Good, Publishing, Research, Trends and Culture










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