Online Ad Spend Up 29 Percent, Games Measured

- Zenith Optimedia sees a 29 percent growth to $33.5 billion in online ad budgets for 2007 and 23 percent to $41.2 billion in 2008. Over the four year period 2006-2009, the organization predict an overall 82 percent increase for online advertising to 47.4 billion while all media growth for the period nets out to 13 percent growth.

- Sony and Nielsen hammering out a metrics method for online console gaming.

- Nokia has given Wieden + Kennedy the thankless job of handling it $300 million account just at Apple's iPhone is set to take over the world.

- Following the July 12 One Show Design Awards, the winners will be on display at the Chelsea Art Museum from July 13 to July 21. Viewing is open to the public or a fee.

by Steve Hall    Jul- 3-07    
Topic: Games, Research, Tools



Social Networking Perfect For Close Hispanic Family Ties

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The gist of the Hispanic: The State of the Industry panel led by ADN Communications CEO Jose Lopez-Varela with Publicitas VP of Digital Media Paul Meyer, mun2 Director od Digital Media Jose Nestor Marquez and Machado , Garica, Serra Associate Media Director Stephen Paez was that the Hispanic market is both very much the same and very much different than the general market.

With many families splitting with some members coming to American and others staying in their home country, the strong family bonds built from that separation make social networking a big growth area. Facebook recent opening of its API to developers could be a boon to Hispanic-specific social network development. Also, services such as Ning, which provide drag and drop social network creation, lend hem serves perfectly to topic specific networks.

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by Steve Hall    Jun-26-07    
Topic: Industry Events, Research, Trends and Culture



Bogusky? Palmer? Verklin? Consumers? Effie Wants to Know

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A new Effie ad asks the industry to cast there vote indicating where they think "next year's most effective idea will come from?" With comic-laden choices such as "Alex Bogusky and the inventive powerhouses of advertising" to "David Verklin and the pioneering media agencies to "A consumer or someone else you've never even heard of," the ad points people to a site on which they can place their vote.

While the votes currently point to the consumer, we voted for Alex because, well, he's just so cool and we're a huge trend whore we couldn't help ourselves. Oh wait, that trend is over, right?

by Steve Hall    Jun-20-07    
Topic: Agencies, Consumer Created, Good, Industry Events, Research



Man Sells Non-Personally Identifiable Information to Marketers on eBay

One could look at this eBay auction promising a marketer complete access to this person's non-personally identifiable information for a 30 day period so as to razor target the marketer's advertising as a joke or one could realize this is exactly what the future holds: people divulging detailed information about themselves and selling it to the highest bidding marketers in return for a promise to view all their advertising.

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by Steve Hall    Jun-18-07    
Topic: Direct, Online, Opinion, Research, Trends and Culture



Google Reports, Spending Decreased, JWT UnBolded, Upfront Pricey

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- Google has launched Placement Performance for AdWords providing advertisers detailed information on how each site within their buy is performing.

- TNS Media Intelligence has revised its 2007 ad forecast downward from a previously predicted growth rate of 2.6 percent to 1.7 percent.for a total spend of $152.3 billion within the media it measures.

- Oh JWT, how we feel for you. It seems Ford doesn't think it's getting all it can from the agency and has reached out to two WPP sibs for new ideas. We said it last year; your move was not bold.

- Well this is logical. Since television rations are sliding downward because of new Nielsen metrics discovering reduced viewing levels, the networks want brands to pay even more for even less during this year's upfronts.

- Copyranter thinks Strawberry Frog's new self promoting "t-shirt test" ad is properly filed under his "agencies are stupid" category.

- Personal Life Media CEO is featured on DoubleClick's NerveCenter series to discuss the world of social marketing.

by Steve Hall    Jun-13-07    
Topic: Agencies, Brands, Online, Research, Tools



Dunkin' Drives, Beer Does A Body Good, Gay Spend Up

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- Massachusetts, as has been discussed for some time, is considering a proposal that would create commercial free zones within public schools.

- Dunkin' Donuts and Mapquest have partnered for offer MyIcedCoffee, a site that helps travelers plan trips while making sure a Dunkin' Donuts is close by.

- George Parker meets advertising's New Kids on the Block at the PSFK London Conference and realizes there's hope for the business.

- Though not to the extent of the full on female bodybuilder freak show, Boddington Beer seemingly wants us to believe its beer gives women bulbous curves where we don't usually expect them.

- Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2 percent over 2005 and an increase of 205 percent since 1996, according to the 2006 edition of the Gay Press Report, the annual survey produced by advertising agency Prime Access Inc. and gay media representative firm Rivendell Media.

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by Steve Hall    Jun- 5-07    
Topic: Agencies, Industry Events, Online, Policy, Research



Luxury Marketing Gets Its Six Ps of Fame

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You have to pardon the Rovion-powered blather which greets you as you visit this page of Boston-based agency Winsper Inc. which promotes its latest white parer, The 6Ps of Luxury Marketing (yes, you have to fill out a form to get it but it's a really short one). While Winsper Inc. President Jeff Winsper might appear to sound like any other Rovion-powered wind bag usurping the peace and quiet of your website travels, the man is smart. And knowledge of this comes first hand having worked with the man for four years. So give the guy a break for his Rovion rambles.

Anyway, the agency has published this white paper which, like those 5Ps (or is it 4?) of marketing, examine people, product, passion, pleasure, purpose and price as they relate to marketing luxury products. It's insightful. It's informative and it does a nice job explaining the process of luxury marketing, something Winsper Inc. has been doing since it launched five years ago.

by Steve Hall    May-31-07    
Topic: Good, Publishing, Research, Trends and Culture



Liven Up Your Boring Presentations With...Skin

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If you've been in this business for any amount of time, you've sat through your unfair share of mindless meetings during which dense data is pointlessly pontificated to the point of insanity-laced frustration. Half way through the presentation you want to jump on the presenter and beat them to a bloody pulp for stealing yet another hour you'll never get back. This presentation from Good Magazine might also cause you to jump on the presenter but with entirely different motivations.

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by Steve Hall    May-29-07    
Topic: Good, Racy, Research, Video



Hey Dude, We're Not Dead Yet!

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Hey all you 20 and 30 somethings conquering the world from inside the creative conference room, the older set wants you to know they're still alive and they have a lot of money to spend on that product you should be marketing to them. Oh sure, it's much more fun to develop a campaign for the standard but utterly meaning 18-49 demo but if you want to make some real money, the action's squarely with the over 50 boomer set. Unliver's getting in on the action. You should be too.

Recent research from Unilever's Boomer Project finds 45 percent of households are boomers but they make 60 percent of all packaged goods purchases. That's found money my friend. So what are you waiting for? Get out there and pitch the Depends account!

by Steve Hall    May-29-07    
Topic: Research, Trends and Culture



Bud.tv Dies, Online Ads Live, Carat Loses, Office Cools

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- Cynopsis reports, "The disappointing Bud.tv may "fade away" later this year, admitted Anheuser-Busch CEO August Busch IV in a conference call to analysts" and "Rupert Murdoch's bid to acquire the Dow Jones & Co., which includes The Wall Street Journal, Barrons and the Dow Jones Newswires, isn't looking too promising."

- The Internet Advertising Bureau and PriceWaterhouseCooper report online ad revenue increased 35 percent in 2006 to $16.9 billion.

- Havas' MPG is certainly grinning over its recent $740 million Sear media account win. Unfortunately former media agency, Carat, is grinning an entirely different grin.

- This is just not all that much fun but hey, you have to sell office cooling systems somehow.

by Steve Hall    May-24-07    
Topic: Agencies, Brands, Games, Online, Research, Television










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