Well whattayaknow. This is breakthrough stuff, people! Web ads placed within relevant editorial perform better than those placed run of site. And we needed a research study to tell us that. And, like most studies that confirm the obvious, the study itself is just a mechanism to get publicity for the company that sponsored the study. In this case, that company is online ad exchange company ContextWeb which...wait for it...helps advertisers place their ads next to relevant content.
Wow. It might just be time for a nap after hearing this startling news. That was a lot to digest. We might have to go revise every media plan we lazily whipped out yesterday and re-direct all our online ad placements to media that - thanks to this study - actually have something to do with what we're advertising. OMG! What a novel concept. We'll look like heroes in front of the client! Sorry, that nap's gonna have to wait. "Julie, quit giving the interns hard ons with that tiny miniskirt and go get me those media plans!"
According to recent research, it seems Kentucky has succeeded at convincing people it's not a backwater, hillbilly state where all they do is make moonshine. Following it's three year "Kentucky Unbridled Spirit" campaign, the state is now seen as "better place to visit" (90%), "more friendly" (81%), and "more modern" (81%)
Commenting on the study but smartly acknowledging that advertising can't do all the work, Kentucky Tourism Commissioner Randy Fiveash said, "A brand by itself will not get more visitors to Kentucky. However, 'Kentucky Unbridled Spirit' is an attention-getter that makes people feel good about Kentucky, and then leads them to look more closely at our attractions. Once they see what we have to offer, we have them hooked, and they want to keep coming back"
- In an effort to more accurately capture true television viewership, Nielsen has announced it will triple the size of its national people meter to 37,000 households and 100,000 people. 100,000 to 300 million? Well that's better than before.
- Monster.com has consolidated its $155 million North American media buying responsibilities with Mediaedge:cia.
- For Heroes, NBC is taking advantage of a Nielsen loophole which allows the network to add ratings from this Saturday's repeat of the premiere back into Monday's premiere. The loophole states re-airings with the exact same content and advertising can be counted together.
- The Slingbox Guy is back and this time he's doing what TiVo should have done when it first launched: tell people what the product does.
A new study from M:Metrics and AdMob confirms the obvious, 65.5 percent of mobile users on the AdMob mobile network are 18-34. The study, administered across 2,000 mobile site, also found sites that target African Americans are frequented by 50 percent of the demographic when the demographic represents just 6.3 percent of the general audience.
That finding holds true with mobile sites that target women and Hispanics. Higher compositions of both demographic groups are found on sites that target them in relationship to their general market compositions. Anyway, now you know.
- Hitwise reports Republican presidential candidate Fred Thompson's website, www.fred08.com, was the most visited website among all presidential candidates for the week ending September 8, 2007. Fred08.com received 34 percent of US visits amongst all the presidential candidate websites for that week.
- Cynopsis reports, "Coming from executive producers Marshall Herskovitz and Edward Zwick, the brilliant minds behind Thirtysomething and My So-Called Life, is the web-based advertiser-supported series Quarterlife that will "air" exclusively on MySpace.com, and will have its own social networking site at quarterlife.com."
- Walmart is dropping its smiley face and the tagline "Always Low Prices" for the new tagline, "Save Money. Live Better." A TV campaign will support the change.
- Disney's High School Musical 2 helped Disney.com pull in 23 million unique visitors in August, an increase of 24 percent over last year.
- Aquent is hosting a webcast on September 27th entitled "Getting it all Together: Best Practices in Planning for Coordinated Print and Web Initiatives." which will examine how to make print and online work together better.
- The recently formed Association for Downloadable Media (ADM) will hold its first in-person meeting at the Podcasting & New Media Expo in Ontario, CA. The meeting will be held at 7:30 a.m. PDT on Friday, September 28, 2007 in Ballroom A.
- A new eMarketer report examines the value of social media and whether or not the hype meets with the reality.
- Website uptime monitoring company has gotten cute with its homepage turning it into a modified 404 page.
- The death of the page view is now a reality. As of today, Nielsen is expected to announce it will no longer base its ranking on page views but rather time spent on the site. Stickiness is the new auto-reload. Of course, time spent and page view are just one metric among many used based on campaign goals. All have their place.
- Heavy.com and Castrol have launched Heavy Tuning Channel to celebrate the art of drifting.
- Rohit Bhargava has gathered together all the varied methods of marketing used for the upcoming Simpsons movie.
- Following a two year, last ditch effort to rejuvenate Jane magazine, Conde Nast is folding the publication, shuttering the website and bidding adieu to employees.
- Hitwise reports Flickr traffic is up 38 percent over the past four weeks following Yahoo's shut down of its Yahoo Photos and its inclusion of Flickr photos.
- Copyrranter ain't liking the new Ad Council PSA for youth alcohol abuse.
Perhaps to the dismay of college students across the nation, 40 percent of Facebook's audience, following the lifting of membership restrictions in September, is now over the age of 34. It's not like we didn't see this coming since day one. What was once an exclusive social network for 18-22 year olds (or anyone with a .edu address) is now home to the masses. The much older masses according to new figures from comScore.
Since September, membership has jumped 89 percent from 14 million to 26.6 million as of May. Fully 10.4 million members are 35 or older. Though that's a significant shift, the biggest growth came from the 25-34 set which jumped 181 percent and the 12-17 set which jumped 149 percent.
- Zenith Optimedia sees a 29 percent growth to $33.5 billion in online ad budgets for 2007 and 23 percent to $41.2 billion in 2008. Over the four year period 2006-2009, the organization predict an overall 82 percent increase for online advertising to 47.4 billion while all media growth for the period nets out to 13 percent growth.
- Sony and Nielsen hammering out a metrics method for online console gaming.
- Nokia has given Wieden + Kennedy the thankless job of handling it $300 million account just at Apple's iPhone is set to take over the world.
- Following the July 12 One Show Design Awards, the winners will be on display at the Chelsea Art Museum from July 13 to July 21. Viewing is open to the public or a fee.
The gist of the Hispanic: The State of the Industry panel led by ADN Communications CEO Jose Lopez-Varela with Publicitas VP of Digital Media Paul Meyer, mun2 Director od Digital Media Jose Nestor Marquez and Machado , Garica, Serra Associate Media Director Stephen Paez was that the Hispanic market is both very much the same and very much different than the general market.
With many families splitting with some members coming to American and others staying in their home country, the strong family bonds built from that separation make social networking a big growth area. Facebook recent opening of its API to developers could be a boon to Hispanic-specific social network development. Also, services such as Ning, which provide drag and drop social network creation, lend hem serves perfectly to topic specific networks.