So for years everyone's been singing the Social Media Hallelujah chorus. More recently, many have realized that's social is not just about media but about the entire business. While it's yet another in a long line of buzzwords, there is substance to this one.
Becoming a social business is much more than acquiring followers, likes, plusses and re-pins. It's about enabling the entire business to function in what has become an interconnected, always-adapting, inbound marketing-based, social landscape where consumers (and other businesses) have come to expect instantaneous and personalized attention.
In this whitepaper, part of the Adrants whitepaper series, Hootsuite provides eight tips brands can implement in order to progress from "doing social media" to becoming a full fledged social business.
Download the whitepaper now and learn how you can transform your brand into a social business.
Sadly, many customer loyalty programs lack differentiation, target too broad an audience or lack an overarching strategy. In this Forrester whitepaper, part of the Adrants whitepaper series, nine actionable methods of using customer intelligence and data to improve loyalty program effectiveness are presented.
Download this whitepaper now to see how you can improve the effectiveness of your customer loyalty programs.
Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3 percent over the same period last year, according to analytics findings by IBM.
As part of IBM's Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following trends as of 12:00 am PST:
Cyber Monday 2012 Compared to Cyber Monday 2011:
- Consumer Spending Increases: Online sales increased 30.3 percent over 2011.
- Shopping Peaks at 11:25am EST: Consumers flocked online, with shopping momentum hitting its highest peak at 11:25am EST. As in 2011, consumer shopping also maintained strong momentum after commuting hours on both the east and west coast.
Sharing it's up to the minute Cyber Monday shopping metrics, IBM has pegged this year's Cyber Monday sales up 24.1 percent through 12PM EST today. Contributing to that figure are several mobile metrics: 22.4 percent of consumers used a mobile device to shop, 12 percent of purchases where made using a mobile device and the iPhone tops all devices used to shop with an 8.7 percent share.
comScore, today, released findings that predicts 2012 holiday season (November and December) retail e-commerce spending will hit $43.4 billion, up 17 percent from 2011. For the first 18 days of the November, $10.1 billion has been spent online, a 16 percent increase over the same time period last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million.
If you haven't heard of real time bidding, or RTB, you need to. First, let us explain. When a user heads to a webpage and it starts loading, the siite automaticallly sends out a bid request to tens of hundreds of potential advertisers (on an RTB network) saying, "We've got this user who is 30, Indian, male and based in New Jersey, US, and recently searched for return air tickets to Delhi, opening a page on our site. How much are you willing to bid for being the only ad on this page?" Within about 100 milliseconds the publisher gets automated bids from different advertisers which are then analyzed to figure out the highest bidder and the brands being advertised. The winner is automatically alerted by the publisher site and the ad is published. Nifty, huh?
Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better guerrilla marketing programs. Covered tools include web analytics, behavioral targeting, marketing automation, social media and others. It's not an in-depth analysis of each tool category, rather an examination where each tool fits into the online marketing process.
Download the whitepaper now and have a look at which tools might be right for you.
A recent study conducted by content sharing company Tynt found copy and paste comprises 82 percent of all content sharing, 4.5x more than share buttons. Among other findings, the data revealed copy and paste is the most prevalent method by which users share text, images, and URLs across the web.
Of course it should be noted Tynt is a company that "enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy and paste."
Social media monitoring company Sysomos has put together a nice tip sheet with eight ways marketers can build their brands using social media. Much, of course, has been written on this topic but sometimes it's nice to have a few clear, concise tips on hand when you are about to launch a new social media program for your brand or your client.
Download this free whitepaper now and learn this ins and outs of social media brand personas, platforms, communities, crisis management and more.
Smartphones and the social, local, mobile (SoLoMo) ecosystem are said to be the future of retail. Where once there was the yellow pages, today's mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses.
This shift in the way people search to buy in-store is a reality that needs to be addressed immediately for retail brands to survive in an increasingly hyper-local marketplace.