It's pretty much a forgone conclusion that nowadays people just don't want (or need) advertising when making a purchase. Nope. They want valuable content. Content that helps them make a purchase decision. Content that answers their immediate questions. Content that is right there when they come looking.
Through social media, that content can provide real-time consumer experiences that attract more people to your brand, link directly to product pages, and convert shoppers to buyers.
Mass Relevance has put together a report, part of the Adrants whitepaper series, that will show you how you can:
What if when you went to a website to buy or read something you only saw exactly what you came to see? What if websites were specifically customized to your every need? What if every brand's website was a personalized experience designed just for you? Wouldn't you love that! Wouldn't your brand's customers love that! Of course they would. So how do you personalize your brand's online experience for your customers?
You download and read this IBM whitepaper, Marketing in the 4th Dimension: Four Keys to Personalizing the Web Experience. In this whitepaper, you will learn how to use data (both online and off) to personalize web experiences, develop customer profiles that will allow you to deliver those customized experiences and learn how some big brands accomplished this task.
While some camps can't tout the benefits of social media enough, others question the extent to which they should actively guide, promote and shape online conversations about their organizations. A new research study by MIT Sloan School of Management Prof. Catherine Tucker and Prof. Amalia Miller of the University of Virginia suggests that when organizations actively manage their social media presence, the main result is an increase in user-generated content from employees, not increased engagement from customers or clients. So companies that invest marketing dollars in social media hoping to engage customers may be missing their mark.
Does marketing automation sound like something Honda does when it whips out its ASIMO robot at trade shows? While that certainly might be some form of marketing automation, it's not the kind or marketing automation we're talking about. Today's fastest growing brands are using marketing automation-fueled, repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably.
This whitepaper from Marketo will teach you why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:
Download the whitepaper now
- Create a faster and more predictable revenue cycle
- Increase profitablility with tactics that result in higher conversion rates
- Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
to learn how marketing automation can improve your brand's performance.
The onslaught of real-time social data means that, as marketers, we now live in a world of "presentism" where everything is real-time, always-on, pervasive, and constant. We can no longer predict the future because it's already happening -- right now.
To thrive in this new world, your traditional processes and supporting tools have to change. You need integrated team structures and streamlined processes that help you get your messages to the right audience in real time. Get started with these 5 rules for real-time marketing.
Download the free report now to insure your marketing organization is properly set up to implement real-time marketing.
Oh you're gonna love this! We just made your marketing life much easier! Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a treasure trove of analysis and intelligence perfect for your next presentation. You'll find graphs, diagrams, and data across a range of disciplines from content marketing to email marketing and lead management to social media and events and much more. Why create a perfect slide when you can just download it. So get downloading! Right now!
No, we mean right this second! Download these awesome marketing charts now.
Today, Expion announced the results of its first FAVE 50 Social Retail Report which revealed the first half of 2013 to be the slowest growth period for retailers on Facebook since 2011, marked by a decline in fan engagement and volume despite an increase in the number of brand posts published.
The report analyzed the top 50 retail brands' performance in H1 2013, identifying two luxury brands, Tiffany & Co. and Victoria's Secret (natch), as leaders in Facebook engagement across the retail industry.
Grace Park Knows the Deal
In early May, the IAB held its Digital Content Newfronts. And today, it has released an attendee survey providing some insight into the digital upfront marketplace. The survey revealed one in three buy-side attendees felt the digital upfront marketplace positively impacted their plans for digital video advertising buys, with 78% stating they walked away with at least one new opportunity for their company or a client.
And in the no-brainer category, 70% of agency and marketer attendees also said they think it is likely that buyers will shift more budget away from television and into digital video over the course of the next year.
Some say it's the most important generation but often times traditional marketing tactics don't cut it when you're trying to share your brand story with social-savvy millennials. Corroborating that notion is a new study of millennials from SocialChorus which shows that just 6% of millennials consider online advertising to be a trusted source for product information.
So how's a marketer supposed to reach this illusive, ad-averse group? Well, it's easy and the Adrants Whitepaper series has the answer for you.
Download this report now to learn:
- How millennials prefer to interact with brands (hint: they've mastered tuning out your social advertising)
- Who 95% of millennials trust for product information
- How to power millennials to advocate for your brand and share your story with their peers
Are you armed with the right research and market trends to craft a killer marketing program? This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how you can take advantage of these upcoming trends to ensure you are at the forefront of multi-channel strategic marketing planning.
Download this report now to learn the top trends, challenges and opportunities facing digital marketers over the next 12 months