eBillme Lavishes Cash on Video Contest Whores!

ebillme_winner.png

We smell something fishy behind the eBillme Confessions contest.

The $20,000 grand prize winner for eBillme Confessions was a girl who bought her boyfriend a Plasma TV so he'd give her an engagement ring.

Is it just us or does her boyfriend look suspiciously like this dude, who won $1,000 just weeks ago?

Adrants declares shenanigans!

by Angela Natividad    Dec-17-07    
Topic: Bad, Online, Research, Sponsorship, Video



OfficeMax Justifies Reuse of Elf Yourself Campaign ... with Quantitative Figures!

elf_yourself.png

Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!

For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.

more »

by Angela Natividad    Dec-13-07    
Topic: Campaigns, Online, Research, Viral



Boobs Not A Good Line Extension. Still A Good Female Extension

hooters_big.jpg

Ah yes, it's the end of the year and time for all those wrap up, bests, worsts and just plain wrong lists. Recently, TippingSprung (now there's a brand name with its own problems) conducted a Brand Extension Survey which sought to determine the worst brand extensions of the year. Topping the list was Precious Moments which came out with a coffin based on the company's cutesy collectibles.

In second place was the Humane Society which came out with a Dog Lovers Wine Club and in third was Hooters for its Girls Gone Wild apparel line. Hooters also topped the food extension list with its Hooters energy drink. In past years, Hooters stuck out as well for its Hooters airline brand extension.

Ries & Ries Laura Ries, in reaction to the findings, put it succinctly, telling BrandWeek, "Hooters doesn't stand for energy. It stands for boobs and chicken." You've got to wonder if father Al passed the baton to Laura on this one for good reason. Listening to Al discuss boobs would be as skeevy as reading an article about boobs written by some horny male ad slut like Steve Hall.

by Steve Hall    Dec-10-07    
Topic: Research



Post-Beacon, Facebook Still Snooping

facebook_house.jpg

Even though Facebook has backed off its Beacon advertising system which many people called invasive, a recent Computer Associates study finds Facebook still snoops into user's affiliate site activity. Computer Associates PestPatrol Research Engineer, writing on the company's blog said, "Facebook is collecting information about user actions on affiliate sites regardless of whether or not the user chose to opt out, and regardless of whether or not the user is logged into Facebook at that time."

more »

by Steve Hall    Dec- 5-07    
Topic: Bad, Online, Research, Social, Tools



Media Kills. So Why Not Light Up Instead?

smoking_murderer.png

Tell Reynolds they don't need to pull their print ads after all. A team at the University of Michigan waded through 50 years of research and concluded media violence is as hazardous as smoking.

Violent video games and television shows were targeted, with children more heavily influenced by what they see than adults, although women and men are equally likely to engage in violence they've seen in the media.

Well, hey. After our WoW sessions we've just got to grab a scimitar and kick some burly guy's ass. And don't even get us started on Heroes.

by Angela Natividad    Nov-29-07    
Topic: Bad, Research, Strange, Trends and Culture



Facebook, Facebook, Facebook!

marsha_marsha.jpg

We can't wait until Facebook, web two-dot-oh's Marsha Brady, gets dropped by fawning advertisers like a bad habit. In the meantime, here's the story on a new Digg-style feature they added to the Stalker Feed while we were all gorging ourselves for a tryptophan high.

Freezing Hot also posted statistics on Facebook's users. Age, edu level, gender and political affiliation are also thoughtfully graphed. Big users are mostly liberal, mostly college-educated and mostly women. The majority is also single and between ages 18 and 24.

We can almost hear the chops-licking in the 'netosphere. Guess Marsha won't be going out of style anytime soon.

by Angela Natividad    Nov-26-07    
Topic: Online, Research, Trends and Culture



Barbie Leaded, Ads Humanized, Jenny Switches, Planes Logoed

beautiful_barbie1.jpg

- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.

- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.

- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.

- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.

more »

by Steve Hall    Nov-26-07    
Topic: Agencies, Brands, Cause, Opinion, Research



Taglines Analyzed, Ads Pumped, Songs Given

- If your looking to create that perfect tagline, you might want to check out Nick Padmore's analysis of 115 taglines dubbed the best by some ad wankers in 2000. He's come up with five key points which make a great tagline.

- MediaBuyerPlanner reports, "Internet advertising revenues exceeded $5.2 billion in the third quarter of 2007 - yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006."

- I'll have a GAP ad with that tank of Super Unleaded and a Coke ad with that bag of Doritos.

more »

by Steve Hall    Nov-14-07    
Topic: Promotions, Research, Tools, Video



Hitwise Says Facebook Still Rules Over Google's OpenSocial

opensocial2.png

Hitwise took a look at Google recent announcement about its new social networking endeavors and how that partnership stack up against social networking giant Facebook. Adding together the heft of LinkedIn, Plazo, Friendster, and Hi5 (though there may be others added), Hitwise concluded Facebook is still ten times larger than Google's OpenSocial architecture.

more »

by Steve Hall    Nov- 1-07    
Topic: Research, Social



Context Research Study Causes All Media Plans to Be Revised

Andi-Pink-boots-topless-miniskirt.jpg

Well whattayaknow. This is breakthrough stuff, people! Web ads placed within relevant editorial perform better than those placed run of site. And we needed a research study to tell us that. And, like most studies that confirm the obvious, the study itself is just a mechanism to get publicity for the company that sponsored the study. In this case, that company is online ad exchange company ContextWeb which...wait for it...helps advertisers place their ads next to relevant content.

Wow. It might just be time for a nap after hearing this startling news. That was a lot to digest. We might have to go revise every media plan we lazily whipped out yesterday and re-direct all our online ad placements to media that - thanks to this study - actually have something to do with what we're advertising. OMG! What a novel concept. We'll look like heroes in front of the client! Sorry, that nap's gonna have to wait. "Julie, quit giving the interns hard ons with that tiny miniskirt and go get me those media plans!"

by Steve Hall    Oct-31-07    
Topic: Research








Stanton Optical


Featured FREE Resource: