Hybrid Car Owner + Mac User = Contender for Global Dominance

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A new study by Mindset Media -- the new propagandists on the block -- finds hybrid car drivers are "more creative" (78 percent more likely) and "less dogmatic" than the rest of the population.

Add to that: "more open-minded, more spontaneous, and more assured of their ability to lead others."

Mindset also sent us this profile for Hybrid car drivers. (Try not to be fooled by its similarity in appearance to the Periodic Table of the Elements -- that's what they want!)

Mindset Media recently also found that Mac users are self-centered, more likely to buy organic food and more likely to pay for music online.

by Angela Natividad    Mar-12-08    
Topic: Research, Trends and Culture



Divinity Metrics Measures Brands' Online Video Presence

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Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

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by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video



Is There a Heaven for iPods? ... No.

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This is sort of neat. Watch the sped-up drama of your consumption patterns on The Story of Stuff. Very rarely have we been able to sit still for 20 minutes to listen to something educational. Maybe it's narrator Annie Leonard's exciting grade school reading voice ... or the animated stick figures.

Anyway, this is useful information to know if you're an avid consumer of All Things Hype and Now. Everybody with an iPod -- listen up!

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research



MySpace Head Doctors Invest Blogging with Holistic Properties

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A report from Melbourne's Swinburne University of Technology finds bloggers are less isolated, more connected to a community and more satisfied with friendships. (Dude. That's because, if not for blogging, we would have no friends.)

The study was conducted on MySpace (WTF?). 134 MySpace users completed a questionnaire from the researchers -- likely bulletin-spamming all their friends in the process -- with 84 intending to blog and 50 not blogging.

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by Angela Natividad    Mar- 5-08    
Topic: Online, Opinion, Research, Strange



In the Mood for New Media? Yeah, Baby ... Yeah.

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MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?

Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.

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by Angela Natividad    Feb-27-08    
Topic: Industry Events, Research, Trends and Culture



Facebook Traffic Declines, Time Spent Increases

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Perhaps it's application fatigue. Perhaps it's incessant friend request. Perhaps it's social media overload but according to Hitwise, traffic to Facebook is down 27 percent for the week ending February 23 from a high during the holidays.

Hitwise acknowledges this could be a seasonal trend citing traffic increases during both the Thanksgiving and Christmas breaks due to a significant portion of Facebook's users (40 percent 18-24) being out of school and having more time to use the site.

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by Steve Hall    Feb-26-08    
Topic: Online, Opinion, Research, Social



SRG Employs Chewbacca Defense to 'WTF?' Us into Submission

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In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.

As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online.

The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really).

Enter Kevin Horne of Lairig Marketing.

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by Angela Natividad    Feb-19-08    
Topic: Bad, Online, Opinion, Research, Trends and Culture



Victoria's Secret Super Bowl Ad Most Viewed

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Irrespective of how well it ranked in this week's multitude of Super Bowl commercial lists, Nielsen found the Victoria's Secret commercial to be the most viewed spot in the game reaching 103.7 million viewers when it ran at 9:44PM. Following Victoria's Secret were Amp and a promotion for FOX's American Idol which tied for second place with 103.6 million viewers. These figures are based on Nielsen's live plus same day DVR viewing.

Because the game's outcome came down to the wire, the fourth quarter was home to the top ten most viewed ads, all of which achieved 100 million views or more.

by Steve Hall    Feb- 8-08    
Topic: Research, Super Bowl 2008



Poorly Received Super Bowl Ads Draw More Online Traffic

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The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits. GoDaddy, Salesgenie, Office of National Drug Control Policy, Audi, Gatorade, Under Armour, most of which weren't too well received, saw significant gains in site traffic the day after the game, according to Hitwise.

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by Steve Hall    Feb- 7-08    
Topic: Research, Strange, Super Bowl 2008



Super Bowl XLII Most Viewed Game Ever

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While some debate the quality of commercials which appeared during Super Bowl XLII, the game itself was intriguing enough to capture 97.5 million viewers making the game the most viewed Super Bowl of all time according to Nielsen. The next most viewed game was the 1996 Super Bowl which had 94.1 million viewers.

by Steve Hall    Feb- 5-08    
Topic: Research, Super Bowl 2008










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