Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads? Now you can with PubMatic's AdPrice Index, a new service that gathers eCPM data from 3,000 website on a monthly basis. The index is compiled by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky who found:
- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.
- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.
- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.
- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?
- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.
- Kids love social networks. O RLY? Thanks for the insight, champs.
- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.
What? You've got to be kidding. What year is it? Oh, it must be 1992 or something because it's that Total Quality Management verbal diarrhea management consultancy crap all over again. After reading this Advertising Age article penned by a couple of Booz Allen dudes, I'm wondering if the two authors found an old IBM PC in the storage closet, booted it up and found this very same article on it which, itself, was probably a 64th generation copy of the same management blather that's been spewed forth over and over for years offering absolutely nothing of value other than the invention of a few new buzz words each go 'round.
- San Francisco's Hub Strategy took home Best of Show and two Best of Divisions along with other awards at last week's Greater San Fransisco ADDY Awards.
- Trendhunter has put together a long list of the top fifty most shocking and controversial ads. Oh the memories:-)
- The Web Marketing Association's 12th Annual WebAwards has opened its Call for Entry which will extend until May 31.
- The future of advertising is clear. Word of Mouth is aided by floating "nano-millo-chip thingies." Sampling is handled by robots. Car dealers will employ robots dressed in monkey suits to sell flying cars. Google will live inside your brain.
This ... this is amazing.
SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.
Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.
We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.
We just love how the same old thing gets a new name every few years. Retard? Mentally Impaired. Handicapped? Physically Challenged. Midget? Little Person. Indian? Native American. Oriental? Asian. Stewardess? Flight Attendant. Waiter/Waitress? Food Server. Mankind? Humankind. Mailman? Letter Carrier. Unemployed? Job Seeker. Boob flash? Wardrobe Malfunction. Genocide? Ethnic Cleansing. Garbage Man? Sanitary Engineer.
And now. Focus Group? On-Demand Customer Collaboration. Well that's a fucking mouthful but that's what Chrysler's labeled its foray into web 2.0-enabled conversational goodness with the launch of ChryslerListens. Yup, Chrysler now gives a shit what its customers and potential customers think.
According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).
Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.
A new study by Mindset Media -- the new propagandists on the block -- finds hybrid car drivers are "more creative" (78 percent more likely) and "less dogmatic" than the rest of the population.
Add to that: "more open-minded, more spontaneous, and more assured of their ability to lead others."
Mindset also sent us this profile for Hybrid car drivers. (Try not to be fooled by its similarity in appearance to the Periodic Table of the Elements -- that's what they want!)
Mindset Media recently also found that Mac users are self-centered, more likely to buy organic food and more likely to pay for music online.
Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.
This is sort of neat. Watch the sped-up drama of your consumption patterns on The Story of Stuff. Very rarely have we been able to sit still for 20 minutes to listen to something educational. Maybe it's narrator Annie Leonard's exciting grade school reading voice ... or the animated stick figures.
Anyway, this is useful information to know if you're an avid consumer of All Things Hype and Now. Everybody with an iPod -- listen up!