A report from Melbourne's Swinburne University of Technology finds bloggers are less isolated, more connected to a community and more satisfied with friendships. (Dude. That's because, if not for blogging, we would have no friends.)
The study was conducted on MySpace (WTF?). 134 MySpace users completed a questionnaire from the researchers -- likely bulletin-spamming all their friends in the process -- with 84 intending to blog and 50 not blogging.
MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?
Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.
Perhaps it's application fatigue. Perhaps it's incessant friend request. Perhaps it's social media overload but according to Hitwise, traffic to Facebook is down 27 percent for the week ending February 23 from a high during the holidays.
Hitwise acknowledges this could be a seasonal trend citing traffic increases during both the Thanksgiving and Christmas breaks due to a significant portion of Facebook's users (40 percent 18-24) being out of school and having more time to use the site.
In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.
As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online.
The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really).
Enter Kevin Horne of Lairig Marketing.
Irrespective of how well it ranked in this week's multitude of Super Bowl commercial lists, Nielsen found the Victoria's Secret commercial to be the most viewed spot in the game reaching 103.7 million viewers when it ran at 9:44PM. Following Victoria's Secret were Amp and a promotion for FOX's American Idol which tied for second place with 103.6 million viewers. These figures are based on Nielsen's live plus same day DVR viewing.
Because the game's outcome came down to the wire, the fourth quarter was home to the top ten most viewed ads, all of which achieved 100 million views or more.
The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits. GoDaddy, Salesgenie, Office of National Drug Control Policy, Audi, Gatorade, Under Armour, most of which weren't too well received, saw significant gains in site traffic the day after the game, according to Hitwise.
While some debate the quality of commercials which appeared during Super Bowl XLII, the game itself was intriguing enough to capture 97.5 million viewers making the game the most viewed Super Bowl of all time according to Nielsen. The next most viewed game was the 1996 Super Bowl which had 94.1 million viewers.
AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:
1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot
"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.
Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.
Looky, Looky! It's Obama Girl, aka Amber Lee Tettinger...and her curves... introducing the results of this year's MediaCurves Super Bowl commercial study. And we thought all she did was Barely Political Work., Hmm.
This particular study, which surveyed 2,400 Super Bowl viewers (eat that, USA Today!), declared the FedEx Pigeon ad the best commercial of the year. Following FedEx were Budweiser's Clydesdales commercial, Coke's balloon commercial, Diet Pepsi's Head Bob, Bridgestone's Squirrel, E-Trade's baby, Bud Light's Caveman and others.
That bastion of scientific accuracy otherwise known as the USA Today Super Bowl Ad Meter has crowned Budweiser's Clydesdale Dalmatian commercial the highest scoring ad.
We don't disagree but are saddened Coke's It's Mine beautiful balloon ballet didn't take top spot. It did, however, place 7th which is pretty good.
Rounding out the top 10 were FedEx's Pigeons, Bridgestone's Critters, Doritos Rat (an ad from last year, no less), Bud Light's Fire Breather, Bud Light's Wine and Cheese, Diet Pepsi Max's head-bobbing Nod, Planter's uni-brow woman (WTF?), Tide to Go and Sobe Life Water's Naomi Campbell/Dancing Lizards.