Is Influencer Marketing Dead? What Will Replace It?

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There's been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the concept of leveraging people with influence, but are spending serious money. From Polaroid actually hiring Lady Gaga to a study showing that the majority of marketers are allocating budget to influencer marketing, it's clear that companies are keen on figuring out how to leverage "influencers."

But what many brand marketers don't realize is that influence doesn't matter unless the influencer is willing to endorse your brand and its products. Jay-Z won't promote your phone charger unless you pay him (a lot) and bloggers are starting to demand the same.

Moreover, brands don't trust social scoring tools anymore, as they only measure potential influence.

So what's a brand to do?

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by Steve Hall    Oct- 1-13    
Topic: Opinion, Research, Social



How to Scale Your Brand's Earned Media

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Recent research from Forrester reveals that consumers trust opinions and recommendations from experts 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this white paper, part of the Adrants Whitepaper Series, from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and how they achieve ROI 7-14x campaign investment levels.

Download now! Unless, of course, you want to wander aimlessly through your day wondering why you decided not to become your organization's earned media expert.

by Steve Hall    Sep-29-13    




3 Ways to Make Content Marketing Meaningful

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Over the last few years, much of the marketing world has turned to content marketing: the idea that the best way to engage with audiences and raise your visibility is to share robust, usually educational content for free. This content takes many forms - blogs, videos, podcasts, books (and particularly ebooks, given their ease of distribution), material on social media, and more. Basically, anywhere and any way that folks learn.

Recent studies have, time and time again, shown the the same thing: content marketing works. It works in large part because there's a hunger for substance in marketing - for folks to talk to one another, teaching and sharing knowledge, rather than talking past one another with fluffy pitches. But as the research has shown, it's not just a feel-good strategy, but a serious driver of growth. So how do you go about implementing it for your own organization?

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by Steve Hall    Sep-26-13    
Topic: Online, Opinion, Publishing, Research



How Apple's iOS 7 Will Affect Your Branded App Development

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The new iOS 7 release presents an opportunity for your branded app to leap frog the competition and steal market share unlike any other iOS update in the operating system's history. Apple will be seeking to feature applications that are designed specifically for iOS 7 and users will want to use applications designed with the new UI/UX rather than the older iOS6 look and feel.

This presents an opportunity for brands to capitalize on these factors by being first to market and gaining market share against the competition. This white paper will provide an overview of the key changes that come with iOS7 upgrade, and how to best take advantage of them with your mobile apps.

Download the whitepaper now and make sure your branded app takes advantage of iOS 7.

by Steve Hall    Sep-25-13    
Topic: Mobile/Wireless, Research



Why You Need to Implement Social Business Practices Within Your Marketing Team

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Social media is great. It's great for marketing efforts but what about your business as a whole? That's where social business comes in. Today, marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs.

Download this Jive whitepaper now, part of the Adrants Whitepaper Series, to learn how marketers are achieving success with social business technology.

by Steve Hall    Sep-20-13    
Topic: Research, Social



8 Ways Video Will Turn Your Jaded Online Audience into Healthy, Happy Customers

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Every time your audience goes online, they get hit with a tidal wave of digital noise. As a marketer, how do you get your message noticed? How do you persuade a jaded online audience to ditch the noise-cancelling earplugs and listen to your story? The answer: Video.

Video works, and the stats prove it. Online video can help you to:

  • Increase web visitations by 560% when you expose your audience to a banner that contains video
  • Boost viewer engagement by 400% using online video as compared to static content such as text and graphics
  • Attract 200% - 300% more visitors by regularly posting video on your site, with time on the page rising from 1.5 minutes without video to 3 minutes with video
  • Skyrocket brand recall by an 900% when using video on multiple screens, such as online, mobile, and connected TV

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by Steve Hall    Sep-17-13    
Topic: Research, Video



10-Step Checklist for Your Next Website Redesign

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Launching or redesigning a website for your agency or one of your clients is no longer news but it's still a detailed endeavor that takes design skill, technical expertise and a little bit of humility coupled with patience as the project progresses.

So while we all may perceive these sorts or redesigns as yawners, they still have to be done and they still have to be done right. HubSpot hopes to help with a white paper, part of the Adrants whitepaper series, entitled 10-Step Checklist for Your Next Website Redesign.

Download the whitepaper now and make sure your next website redesign goes swimmingly.

by Steve Hall    Sep-11-13    
Topic: Research



8 Critical Elements of Successful Native Advertising

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Altimeter Group has just released a new report entitled, Defining and Mapping the Native Advertising Landscape. Authored by Altimeter Group advertising analyst Rebecca Lieb, the report attempts to define native advertising and examines what it dubs the "advertising triumvirate" or publishers, technology vendors and social media platforms.

The report defines native advertising as follows: Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.

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by Steve Hall    Sep-10-13    
Topic: Research



Mobile Marketing to Generate $400 Billion in Sales by 2015

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Mobile marketing. We've been talking about it for years, right? And debating when it will arrive. Or the fact that it already has. To keep the debate churning, we've got a boatload of stats -- and and infographic as well -- to keep you knee deep in the debate over whether or not mobile has finally arrived.

In 2011, mobile marketing became a $14 billion industry. By 2015, retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012.In 2016, that number will hit $22 billion.

By the end of 2013, 15% of all online retail sales will have been made through mobile devices with mobile commerce hitting $39 billion.

Check out the inforgraphic below for more mobile stats.

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by Steve Hall    Sep- 6-13    
Topic: Mobile/Wireless, Research



Top 12 Marketing Tips for the Holidays

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OMG! Seriously? Already? Yes, it's true. Summer is over and the holidays are on the way. Though the holidays may seem far away, many of you have already started your holiday marketing plans. Whether your planning has kicked off or you haven't even started, there are several things you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic.

But this Bronto whitepaper entitled Top 12 Marketing Tips for the Holidays, part of the Adrants whitepaper series, will give you the motivation and the wherewithall to bid the beach adieu and get to the task of kicking your marketing into gear for the holidays.

Download the whitepaper now to insure yor brand is ready for the Holiday rush.

by Steve Hall    Sep- 4-13    
Topic: Research







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