Blogging. For one contingent of marketers, pumping out posts on the company blog is their favorite part of the day; an opportunity to muse about industry news, highlight their product, and release creative fuel that is otherwise bottled up. For other marketers, blogging is the chore in the way of getting "more important" work accomplished. In other words, writing daily posts is an endless nuisance, like listening to "The Song That Never Ends."
Consider why you should be a member of the former group:
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- B2B marketers who use blogs generate 67% more leads per month than those who do not.
- B2C companies that blog generate 88% more leads per month than those who do not.
- 92% of companies who blog multiple times per day have acquired a customer from their blog.
- 57% of companies with a blog have acquired a customer from their blog.
, The Definitive Guide to Corporate Blogging for Marketers, from Bridgeline now to ensure your brand is maximizing its blogging efforts.
Smart marketers understand the many benefits of video -- increased engagement, increased time on site, increased click-through, increased conversion rate to name a few. As smartphone adoption increases placing a video camera in everyone's hands and services like Vine and Instagram make video sharing seamless, the amount of user-generated video has soared.
But how does a marketer crowdsource, capture, curate and leverage all this content? In this SparkReel whitepaper entitled How to Be Successful With User Generated Video, you will learn 10 ways your brand can encourage fans to create video and how to use those videos to support your brand's marketing goals.
Download this whitepaper now and ensure your brand is capitalizing on user-generated video.
VigLink, a company that makes it easy for websites to automatically incorporate affiliate links within their content, is out with its VigLink Advertiser 50, a ranking of the top 50 brands ranked by their earnings per click. Earnings per Click, a VigLink metric, is defined as the average earnings a publisher receives for sending a click to an advertiser.
Topping the list is Nuance, a healthcare technology company that builds systems to help healthcare professionals and consumers manage their healthcare data. Second on the list, is GoPro, that awesome camera company that makes impossible-to-break, use-anywhere cameras.
Check out the full list here.
Here's a quick bit of help for you on a Friday. As part of our Adrants whitepaper series, we have for you a two page tip sheet from Spredfast entitled 10 Tip to Rock the Twittersphere. Even if you dub yourself a Twitter rock star, it can never hurt to brush up on your skills.
Download this tip sheet now to ensure every 140 character message resonates with your audience and impacts your brand in a positive way.
Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. This Quantcast report, part of the Adrants whitepaper series, examines why optimizing display campaigns for clicks often means anti-optimizing for sales and why conversion optimization is what really matters for ad effectiveness.
Download the report now and learn how to optimize your display campains for conversions.
Ever wonder which behaviors and practices define a successful SEO? With this latest research study, part of the Adrants whitepaper series, Conductor and Search Engine Land analyze responses to a survey of almost 400 SEO professionals to determine common practices that best-in-class organizations utilize to drive natural search success and why SEO is integral to content marketing.
While the differences aren't dramatic, they are significant enough to warrant attention from an American marketer pimping his wares north of the border. Or at least different enough to warrant the creation of an infographic discerning the differences between Canadians and American. Because, as we all know, the infographic is the new press release for whatever it is you're promoting.
In this case, it's Media-Corps, an American media sales firm specializing in Canadian media sales.
Did you know...
- Canadians spell differently than Americans (honour vs. honor, etc.)
- Canadians call a couch a chesterfield
- Canada has a higher concentration of Asians (11% vs. 5%)
- Most Canadians live near the American border
- Canadians watch less TV than Americans (24.6 hrs/wk vs. 33.6)
- Canadians download more illegal content than Americans (20% versus 10%)
- And they watch less Netflix than Americans (19% vs. 31%)
- Canadians watch less video on demand (18% vs. 28%) but more online video (24.8% vs. 21.8%)
- Canadians consume more print media than Americans (73% vs. 53%)
- While inflation and GDP are similar in both countries, Canada was not affected by the housing crunch due to its five strong national banks
Check out the infographic below.
Every company wants to make social media an essential component of marketing, communications, lead generation and customer support programs. If you are responsible for social media efforts at your company, this means you will be running more initiatives, tracking results more closely and involving a whole lot more people in your efforts than ever before.
That is a whole lot of work heading your way. Fortunately, there is a a framework, Spredfast's Social Media Planning Guide, that will help you plan out everything from high level social media strategy and communication to day-to-day social media best practices.
Download the Guide now and ensure your social media efforts are top notch.
So everyone's talking about big data, right? We all agree it can be very valuable in delivering the insight you need to craft marketing programs and creative campaigns that rock. But how do you use all that big data to optimize and personalize your customer's digital experiences in a way that supercharges your marketing and creative efforts?
Why you sign up to attend a webinar on the topic this Thursday, that's how! Big data personalization company Monetate is hosting a webinar Thursday, October 24 at 2PM EST. During the webinar you learn how Brooks Brothers partnered with Monetate and conversion expert Brooks Bell to dramatically improve their online marketing efforts.
Sign up for the Webinar now to ensure your brand is properly leveraging data to improve your online marketing efforts.
Email filtering is a hot topic right now. And it's not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. No wonder we always feel like we can't get enough done.
The latest big headline comes from The New York Times, which recently ran an article about retailers who are freaking out about Gmail's new folder for promotional emails. The new feature automatically filters most branded emails into a separate folder but also places a "Promotions" tab atop the main in-box so that the quarantined emails are only a click away.