8 Ways Video Will Turn Your Jaded Online Audience into Healthy, Happy Customers

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Every time your audience goes online, they get hit with a tidal wave of digital noise. As a marketer, how do you get your message noticed? How do you persuade a jaded online audience to ditch the noise-cancelling earplugs and listen to your story? The answer: Video.

Video works, and the stats prove it. Online video can help you to:

  • Increase web visitations by 560% when you expose your audience to a banner that contains video
  • Boost viewer engagement by 400% using online video as compared to static content such as text and graphics
  • Attract 200% - 300% more visitors by regularly posting video on your site, with time on the page rising from 1.5 minutes without video to 3 minutes with video
  • Skyrocket brand recall by an 900% when using video on multiple screens, such as online, mobile, and connected TV

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by Steve Hall    Sep-17-13    
Topic: Research, Video



10-Step Checklist for Your Next Website Redesign

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Launching or redesigning a website for your agency or one of your clients is no longer news but it's still a detailed endeavor that takes design skill, technical expertise and a little bit of humility coupled with patience as the project progresses.

So while we all may perceive these sorts or redesigns as yawners, they still have to be done and they still have to be done right. HubSpot hopes to help with a white paper, part of the Adrants whitepaper series, entitled 10-Step Checklist for Your Next Website Redesign.

Download the whitepaper now and make sure your next website redesign goes swimmingly.

by Steve Hall    Sep-11-13    
Topic: Research



8 Critical Elements of Successful Native Advertising

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Altimeter Group has just released a new report entitled, Defining and Mapping the Native Advertising Landscape. Authored by Altimeter Group advertising analyst Rebecca Lieb, the report attempts to define native advertising and examines what it dubs the "advertising triumvirate" or publishers, technology vendors and social media platforms.

The report defines native advertising as follows: Native advertising is a form of converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, a specific delivery platform.

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by Steve Hall    Sep-10-13    
Topic: Research



Mobile Marketing to Generate $400 Billion in Sales by 2015

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Mobile marketing. We've been talking about it for years, right? And debating when it will arrive. Or the fact that it already has. To keep the debate churning, we've got a boatload of stats -- and and infographic as well -- to keep you knee deep in the debate over whether or not mobile has finally arrived.

In 2011, mobile marketing became a $14 billion industry. By 2015, retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012.In 2016, that number will hit $22 billion.

By the end of 2013, 15% of all online retail sales will have been made through mobile devices with mobile commerce hitting $39 billion.

Check out the inforgraphic below for more mobile stats.

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by Steve Hall    Sep- 6-13    
Topic: Mobile/Wireless, Research



Top 12 Marketing Tips for the Holidays

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OMG! Seriously? Already? Yes, it's true. Summer is over and the holidays are on the way. Though the holidays may seem far away, many of you have already started your holiday marketing plans. Whether your planning has kicked off or you haven't even started, there are several things you should do to make sure this season is stellar. Making significant changes to your program during the holidays can be difficult and chaotic.

But this Bronto whitepaper entitled Top 12 Marketing Tips for the Holidays, part of the Adrants whitepaper series, will give you the motivation and the wherewithall to bid the beach adieu and get to the task of kicking your marketing into gear for the holidays.

Download the whitepaper now to insure yor brand is ready for the Holiday rush.

by Steve Hall    Sep- 4-13    
Topic: Research



How to Use Social Media to Get Your Customers to Buy

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It's pretty much a forgone conclusion that nowadays people just don't want (or need) advertising when making a purchase. Nope. They want valuable content. Content that helps them make a purchase decision. Content that answers their immediate questions. Content that is right there when they come looking.

Through social media, that content can provide real-time consumer experiences that attract more people to your brand, link directly to product pages, and convert shoppers to buyers.

Mass Relevance has put together a report, part of the Adrants whitepaper series, that will show you how you can:

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by Steve Hall    Aug-27-13    
Topic: Research, Social



How to Personalize Your Brand's Web Experience to Increase ROI

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What if when you went to a website to buy or read something you only saw exactly what you came to see? What if websites were specifically customized to your every need? What if every brand's website was a personalized experience designed just for you? Wouldn't you love that! Wouldn't your brand's customers love that! Of course they would. So how do you personalize your brand's online experience for your customers?

You download and read this IBM whitepaper, Marketing in the 4th Dimension: Four Keys to Personalizing the Web Experience. In this whitepaper, you will learn how to use data (both online and off) to personalize web experiences, develop customer profiles that will allow you to deliver those customized experiences and learn how some big brands accomplished this task.

by Steve Hall    Aug-22-13    
Topic: Research



NEWSFLASH! Study Says Social Media is A Waste of Time! (At Least For Hospitals)

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While some camps can't tout the benefits of social media enough, others question the extent to which they should actively guide, promote and shape online conversations about their organizations. A new research study by MIT Sloan School of Management Prof. Catherine Tucker and Prof. Amalia Miller of the University of Virginia suggests that when organizations actively manage their social media presence, the main result is an increase in user-generated content from employees, not increased engagement from customers or clients. So companies that invest marketing dollars in social media hoping to engage customers may be missing their mark.

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by Steve Hall    Aug-22-13    
Topic: Research, Social



How Marketing Automation Can Improve Your Brand's ROI

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Does marketing automation sound like something Honda does when it whips out its ASIMO robot at trade shows? While that certainly might be some form of marketing automation, it's not the kind or marketing automation we're talking about. Today's fastest growing brands are using marketing automation-fueled, repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably.

This whitepaper from Marketo will teach you why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies:

  • Create a faster and more predictable revenue cycle
  • Increase profitablility with tactics that result in higher conversion rates
  • Align the efforts of marketing and sales teams to substantially increase top-line revenue growth
Download the whitepaper now to learn how marketing automation can improve your brand's performance.

by Steve Hall    Aug-20-13    
Topic: Research



The 5 Essential Rules of Real-Time Marketing

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The onslaught of real-time social data means that, as marketers, we now live in a world of "presentism" where everything is real-time, always-on, pervasive, and constant. We can no longer predict the future because it's already happening -- right now.

To thrive in this new world, your traditional processes and supporting tools have to change. You need integrated team structures and streamlined processes that help you get your messages to the right audience in real time. Get started with these 5 rules for real-time marketing.

Download the free report now to insure your marketing organization is properly set up to implement real-time marketing.

by Steve Hall    Aug-14-13    
Topic: Research










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