Remember Debbie Gibson? You know, the one whose many hits include "Only in my Dreams" and "Electric Youth"?
We do, but just barely.
Here is an update on Debbie Gibson. To start with, you now have to call her "Deborah."
Anyway, Debbie Gibson is conducting scholarship auditions and a reality show taping for her pet project Camp Electric Youth (keep your volume down unless you want an electric deja vu attack). This is her performing arts summer camp for kids between seven and 17.
"I was the Hannah Montana of the '80s and I have a lot of experience and knowledge to offer today's aspiring performers," Debbie says. (Yeah. Like "you're never too young to start a career in reality TV.")
As part of her trip to the Philippines courtesy of the Philippine Tourism Department, HappySlip is advertising news of her Meet & Greet in Manila at the Mag:net Cafe this February 7. Get on the guest list at happyslip.yehey.com (Yehey! is the Philippine Yahoo!, kind of). The fun and games go down from 11am-3pm.
Seeing as how this is for Philippine tourism and we want to put our best foot forward, it might be a good idea to filter the ads appearing at the end of the videos. Unless FilipinaHeart.com is a proud sponsor...?
Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.
Shake Well Before Use points us to Engadget's collection of the best of the worst ads seen at this week's CES conference. Predictably, one involves word play on big boobs. Check them all out here.
Butter is important.
What, you don't believe us? You clearly don't live in Pennsylvania, where it serves as a crucial vehicle for grade school transportation.
In a less threatening take on the "--or die!" manifesto marketers have become so fond of, Piers Fawkes suggests that if you're not going to go out there and change the world, you ought to just go home.
At the IIR Future Triends '07 conference on Monday, Fawkes gave this presentation -- pointing to Kashi, and that Omnivore's Dilemma guy, as well as other examples -- to illustrate what trendy forms our social assumptions about "going green" take.
"Green is not a trend, it's an issue," he stressed, adding that ours is the best job in the world because we can inspire companies to do good.
Absolut Vodka and American Express are receiving AdRespect honors for appealing to the gay community in their ad efforts for about 40 years, combined.
Commercial Closet, which is bestowing the honors, is debuting the "AdRespect scores," which is a new industry standard for judging LGBT corporate marketing efforts. Scores go from 0-100 in terms of how well, and how often, a firm advertises to the gay community.
Honors go out at 8PM on November 15th at the TheTimesCenter in NYC. The New York Times will be hosting the event.
Check out spots by Absolut and American Express in the Commercial Closet archives. The print effort at left isn't an official Absolut ad, but it's also in the archives as a representation of the brand's longstanding friendliness toward the community.
This Thursday Goodyear plans to announce its official sponsorship of the Philadelphia Marathon. And because blimps possibly lost their luster after blimp lover (and, um, embezzlement king) Lou Perlman fled the scene, the company plans to help runners "get there" with a branded Philly marathon rig, which you can see in all its glory here.
Yesterday Facebook unveiled its online ad plan to New York advertisers hither and yon. Here's the scheme prematurely hearkened as a contender to AdWords: advertisers can make their own branded pages!
And that's not all.
You can also buy banner ads -- LINKING TO YOUR PROFILE PAGE!
Overwhelming? Something like that. But it would be wrong to say Facebook disappointed its masses. It did toss in an analytics feature, after all, and friends can actually endorse stuff they recently bought, which then appears in news feeds.
That last part might be the most meaningful aspect of the announcement. If there's anything the inception of WOMMA taught us, it's that word of mouth has been a wildly underrated resource that fuels the success of any company. Our industry has been hard-pressed to generate WOM in a way that doesn't alienate buyers -- or worse, ring inauthentic.
So kudos to the Facebook team for thinking outside the box. We'll see how this simple idea affects the online ad mix.
Ever have one of those days where you just snap and kick the living shit out of something? Chances are you've had a few over the past few months, and so have your other agency chums.
Riester has an elegant solution: kickball! Check out the video for the Riester kickball tourney, which happens tomorrow. The spot is loaded with situations that will motivate your kicking leg.
This actually brings a spark of life into the room. Kickball is one of the few games we'll actually get off our asses to play, alongside four-square, double-dutch and tetherball.