Get a Trashbag and Some Lipgloss. You're Going to a Recycling Party!

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Hungry Man TV is throwing an RSVP-only party for Internet Week, NY.

The theme is "Out with the Old." Attendees are encouraged to bring old mobile phones, mp3 players, digicams and other electronics for recycling.

Nifty idea. And come on, it's not like museums are falling all over themselves to pay for your mint-condition sports WalkMan.

by Angela Natividad    May-23-08    
Topic: Cause, Events, Industry Events, Promotions



Wrath of Cannes Lives to See its Second Year

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Cannes season is back, and along for the ride come self-promotional horrors like the Wrath of Cannes. The pros: no fee for entry, no professional floor (you can be an INTERN! or a GED HOLDER!). The cons: that Grand Coney is one ugly statue, and "the venue" is interchangeable with "the freakshow."

The awards show takes place June 19 on Coney Island. The Wrath of Cannes is brought to you by Woods Witt Dealy & Sons, which hopes to turn some of this nonsense into agency clout.

by Angela Natividad    May-18-08    
Topic: Agencies, Events, Spoofs



Conversations with People that Did Not Win One Show College Competition

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Tonight was the awards ceremony for the One Show College Competition, for which schools nationwide turned in their top student portolios. See some here.

Doritos -- which in the last couple of years has devoted much of its promotional budget to lobbing cash at "creative" users (1, 2, 3) -- also solicited a campaign brief seeking "Doritos advertising that is iconic as Doritos."

The word "iconic" sparked interesting conversation after the show. Links to video below.

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by Angela Natividad    May- 9-08    
Topic: Brands, Campaigns, Events, Industry Events, Promotions, Video



Nothing Says 'Olympics' Like a Jumper that Screams 'Lost Fan!' ... or Possibly 'MANGA CHARACTER!'

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Ontario-based HBC.com is selling some zany-looking gear for the Beijing Olympics. Loud colours and frightening patterns aside, they appear to be slathered in symbols inspired by the Dharma Initiative in ABC's Lost.

I miss the catchy handcuff motif. What is it about Olympic sponsorship that makes creative people completely insane? (See Adidas cross-cultural flub, NYC's 2012 Olympic logo, London's epileptic nightmare.)

by Angela Natividad    May- 2-08    
Topic: Bad, Events, Promotions



Guitar Hero-Like Game Gives Chance to Win V Festival Tickets

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It's like Guitar Hero on your computer! Created by Cake and sponsored by caffeine-fueled Pro Plus, the game promotes Virgin's V Festival in August. Just like Guitar Hero, you use the arrow keys on the keyboard to keep match the moving arrows on the screen. Players who can keep up earn the chance to win free tickets to the festival.

by Steve Hall    May- 1-08    
Topic: Events, Games, Promotions



Ever See 1500 Coke Fountains Blow at Once?

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You don't really want to.

Dubbed "The Diet Coke & Mentos Experiments," the Leuwen, Belgium-based event happened on 4/24 and broke the world record for most "exploding" fountains at once: 1500. (The previous record was 973 out of Missouri.)

Not sure where Mentos fits in but it doesn't look like there was a lot of fresh-making going on. Did it sponsor the raincoats or something? Something to contemplate while looking over previous Mentos/Diet Coke collabos. Thanks Influencia for sending this over.

by Angela Natividad    May- 1-08    
Topic: Events, Product Placement, Sponsorship, Strange



Cross-Dressing Jersey Mom Puts Bells on for Broadband Emmys

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Did you ever see "Christmas Tree" by Clay Weiner? It's this short online film where a dude, impersonating somebody's ultra-New Jersey mom, hustles an invisible family through the dire process of buying a Christmas tree.

That video got Clay nominated for an Emmy.

To spread the love he put together "Make Your Mom Proud," a promotional video for the 2008 Broadband Emmy Awards. The video was commissioned by the National Academy of Television Arts and Sciences.

We laughed. And cried. And flashed back to Moonstruck.

by Angela Natividad    Apr-24-08    
Topic: Events, Good, Online, Promotions



Miller Blogs Bud, MoveOn Hates McCain, Saturday Night Extorts Horny Party People

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- Miller employee James Andorfer has launched The Brew Blog, which is oddly a really good resource for Anheuser-Busch news. Thanks AlexanderGordon for the tip.

- John McCain is pissing people off again, and by "people" I mean MoveOn.org, which is circulating yet another "GRR, ARG, MCCAIN!" petition.

- Saturday Night Magazine is inviting a few lucky bloggers to the Playboy Mansion on May 10th for a debauchery-ridden pajama party. Register at playboypajamaparty.com with the code on the invite. Oh, and cough up $1500. What, you thought the Hef would just open his door to you?!

by Angela Natividad    Apr-24-08    
Topic: Events, Online, Political



Because Do You REALLY Wanna Take the Casale Bag Home?

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Last week at ad:tech, Steve and I ran into Marjorie Kase. Kase, in tangent with David Preciado and originator Mike Liskin, is a mastermind behind the Schwaggin' Wagon, whose mission is to gather craploads of SWAG (Stuff We All Get -- but don't actually want) for charity.

The Schwaggin' Wagon will take donations all through the Web 2.0 conference in SF this week. Follow the van's activities on Twitter (caution: psychedelia ahead) or check Facebook for tour updates.

Let's just hope the Schwaggin' Wagon doesn't cross paths with Plaid Tour '08, because the result (AESTHETIC WARFARE!) might give us epilepsy.

by Angela Natividad    Apr-23-08    
Topic: Brands, Cause, Events, Good



Photos from ad:tech's SF '08 Exhibit Hall

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This year I got to visit the exhibit hall at ad:tech. Come share my experience, starting with this winning number from the AKQA /Search booth.

I am hipster. Witness the sulk-age against bleak existential black, and my awful white chairs.

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by Angela Natividad    Apr-21-08    
Topic: Brands, Events, Industry Events, Promotions










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