Ric Kallaher, the photographer who took all those awesome shots at One Show in May, ditched the Cannes International Ad Festival for the Coney Island freak show, otherwise known as the Second Annual Wrath of Cannes.
And he's not sorry.
"Who needs Cannes?! Beter yet: who WANTS Cannes?!" he concluded, having obviously returned a changed man.
"THIS is everything an advertising awards show should be: last minute, no hassle entries open to anyone & everyone, free beer, rockin' surfer-guitar music (blasted out by the ever-cool Tarantinos), raucous fun on the beach, and on-site, in full-view judging for clients that could never exist for ad campaigns that could never air.
"But, hey, with modern mobile platforms, why not?!"
Below: 8 Freakish Things We Learned About Wrath of Cannes. (Illustrated.)
Last night at the Commonwealth Hotel in Boston, wine guru Gary Vaynerchuck hosted his WLTV Thunder Show in front of a live audience eager to drink in his wine expertise. The room was packed with geekerati busily multitasking between Twitter, their camera phones and, occasionally, each other. As always, Gary wowed the crowd with wit, humor and stellar wine expertise.
And Gary got a warm welcome from host Dmitri Gunn who replaced Gary V's Jets spittoon with one branded with the Patriots logo. Hilarity ensued.
To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.
The dollars featured the NEWYORKESE logo and the phrase "Tu vuo fa l'americano ma si Made in Italy" -- "you want to be American, but you were Made in Italy" -- the title of a song by Renato Carosone.
CEO Gianfilippo Fontana of NEWYORKESE called the effort part of a "low budget advertising campaign." She added, "Thankfully the dollar exchange was very affordable."
Don't thank us, honey. Thank the Big Man in Office.
Imagine if Ghost Writer made friends with Cirque de Soleil, and then they went on a Russian tour with hula hoops, tennis racquets and Day-Glo underpants.
Got all that? Good. You're probably picturing Kazan Celebration, which starts out enigmatic, quietly lovely and culturally reverent. Then there's this explosion of acrobats and enthralled villagers similar to the Mystere Las Vegas show.
The piece was put together by Adore Creative, which helped Kazan win a bid at the 2013 Summer Universiade (which Adore calls "the second biggest sporting event in the world after the Olympics"). Also see World of Kazan, where an English-speaking narrator depicts Kazan as a fairy-tale locale.
That's cool and all. But does it have Lotus toilet paper?
Prilosec, the "official frequent heartburn remedy of NASCAR," is sponsoring the Winner's Circle Sweepstakes. Entrants could win a free trip to Florida to watch the Ford 400 NASCAR Cup race.
Faint of heart? Hop in anyway, trooper. Hell, maybe Jeff Burton is, too.
Here's a campaign that could prove useful if you're ever in the Netherlands with more money than you deserve, you gold-digging footballers'-wives, you.
For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers' Wives. A new phrase will be added each day of Euro Cup 2008.
Paris Hilton might find today's phrase handy. But I plan to use yesterday's -- "Excuse me, I thought this was supposed to be a luxury gym?" -- later this afternoon, when all those horrifying children start pouring into the local gym's rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)
- Can your manly-man hair pass the caress test?
- If a chaste mermaid won't save Starbucks, maybe frozen bananas will. (Ugh, dude.)
- Some celebrities educate the public on the Burma situation; John Cusack tallies similarities between McCain and Bush. MoveOn, as usual, is helping raise money to get the ad on air.
- Apparently the Copyright Nazis are after more than just pirates these days. In the UK, you can be prosecuted for playing music too loud or playing it for callers on hold without a license. From now on, let's just keep all music secret and see how the record industry fares.
- Baseball and the Tour de France aren't the only sports to disillusion one-time fans; almost half of Advertising Age readers believe the NBA rigs its games. I fondly await the day Canadians lose faith in hockey. Oh wait, many - already - have.
- A Microsoft Xbox Live group banned a player because he used "gay" in his gamer tag, "RichardGaywood." Upon discovering that was the guy's name, they BANNED IT ANYWAY. Microsoft, you charmers, you.
Last week, Visa announced Lindsay Lohan would become the new face of this year's Visa Swap fashion show, a UK event which encourages people to swap unwanted clothing. Along with clothing charity Traid, Visa Swap is the place for the fashion conscious to check out the duds of their fellow fashion conscious brethren and buy them with points earned for donating their own clothes. All clothing items left over are donated to Traid.
[Witty Lindsay Lohan comment about how her clothes are no good because they are likely alcohol or puke-stained from her social antics goes here but...well....it's just not presenting itself right now.]
Last night at Lucca's in Boston's North End, Lufthansa's Air One, with help from Edelman, gathered together a collection of Boston-based bloggers to introduce the airline's new, non-stop flights from Milan to Boston and Chicago. With awesome Italian goodness, wine and food was served while Air One Head of Network and Marketing Giorgio De Roni talked a bit about the airline and the new routes.
The group was also treated a short lesson in speaking Italian and Italian culture so s to prevent one from appearing an idiot while traveling to Italy.
Take Back the Tour -- not to be confused with Take Back the Night, though it wishes to be taken just as seriously -- is a movement that aims to "champion [Tour de France] riders who compete clean, while giving a platform ... to [their] passionate fan base."
More to the point, it reminds bike junkies that VERSUS (the sponsor!) is "the exclusive cable television home of the Tour de France."
"Show me another sport that's as tough, as demanding and as epic in its grandeur, grit and beauty than the Tour de France, but it's a competition that has seemingly lost its way over the past few years," said SVP Bill Bergofin of Marketing and Promotions for VERSUS. "[This] campaign ... will provoke a dialogue ... which will hopefully help to restore the Tour to its glory."