In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.
Apparently Fallon is so bad-ass it would melt down One Show Pencils, Clios, Cannes Lions and even an Emmy -- all those paperweights you slave so hard for -- just to celebrate its staying power.
The You Are Fallon project represents 30 years of creative work and also commemorates the agency's move to a new space. Existing and former employees donated awards they won while at Fallon, then sat back while the gold, silver and bronze bits were melted into a 175-pound plaque that simply proclaims, "We are Fallon."
Kinda cool that people unloaded enough trinkets to produce 175 pounds' worth of Fallon love. Provided the plaque isn't one day lifted by a disgruntled (and extremely strong) ex-creative, it's like being immortalized into the fabric of your second home. See making-of.
If serendipity brought you to Croatia's Zagreb Zoo last week, you could've seen lions! and tigers! and bears! ... and hipsters!
Agency Bruketa & Zinic parked "fashion beasts" in a cage to showcase Puma Sport's 2009 collection. And they didn't just stand around, either; sometimes they sang. These efforts, so different from the usual dolphins-catching-fish or monkeys-throwing-poo, were rewarded with heavy gawkage.
We've seen people trapped in cages or store windows before, typically for more sobering reasons: to combat human trafficking, or fight for pigs' rights, or promote the objectively unloveable Dodge Magnum. In any case, we thought the fashion beast thing was a neat way to captivate both parents and kids -- which aren't typically receptive to noisy marketing messages during family time.
- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.
- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.
- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.
- Evil Dead -- the Musical.
- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)
- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)
- Burger King's King loses wallet.
... to celebrate a record year amidst so much suckage.
Down to crash it? Hit Chase Field in -- wait for it -- downtown Phoenix. It all goes down Saturday. If you're lucky enough to know an employee, you'll be flown in and put up in a plush hotel, all expenses paid. 4000 people are expected, all of which will be showered in food, drink and gifts.
No word on if Danica's beaver will make an appearance. But the company is expected to kiss away at least $2 million on the shindig, and they'd like you to know they're hiring.
Last week pyjama-clad women on mobile beds circulated Los Angeles, using spammy typefaces and a warped colour scheme to ask the $65,000 question:
WHAT DO 75 MILLION WOMEN WANT MOST IN BED?
If you guessed fiber-rich cereal, you are so, so wrong!
Betty Everett once advised a shoop-happy generation that a man's true feelings lie in his kiss. That may be so. But if social media's taught us anything, it's that you are in no position to decide by yourself.
Thankfully there's De Beers, which gave us the chance to idly pass judgment on the kisses of many, many strangers. Does hubby love you? We'll decide.
For the last two weeks De Beers has been at a New York City Park, baiting apple-cheeked couples with a giant wreath of mistletoe. In exchange for a $5 donation to the Elton John AIDS Foundation, holiday romantics can leap beneath the wreath while 60 (count 'em, 60!) cameras immortalize the smooch from all 360 degrees.
If you don't attend Canada's first-ever Ad Week, you'll top off your creative career hustling gold watches. Or zazzing tourists over three-card monty. Or as one of those silver guys that move really, really slowly.
(Okay, probably not really, but think of the fun you could have snickering at the too-cool creative douchebags that all seem to get their retro glasses and sneakers at the same off-Broadway boutique.)
Positively charming guerrilla and print work by Bos/Toronto and Trevor//Peter Communications.
Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign's Mini Space site, a design competition - the third for the campaign - called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.
From site design to MINI rooftop design, entrants can submit their designs and view those of others on the Mini Space site. Four hundred designs have been submitted to date and a winner will be chosen February 4, 2009 by MINI Design Director Gert Hildebrandt along with the community.
Every Saturday in November, registrants for Gillette/EA's Champions of Gaming Tournament could have their avatars broadcast in gigantovision over the NASDAQ and Reuters signs in Times Square. (Those chosen will be emailed and sent a picture of their billboard for posterity.)
Few things are cheaper or more effective than a shout-out. See PGA Tour '09 variant.
By Proximity Canada in tandem with BBDO/New York.