The Ski Tour Hunts Gen Y and Paul Mitchell Makes Us Laugh

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To get down with plush-ass Gen Y four major resorts bundle up to host The Ski Tour, a hyper-trendy echo boomer orgy. As no youth-poaching Woodstock is complete without fashion shows, nods to smoking chronic and concerts by obscure artists like the ever-more-irrelevant Tommy Lee, The Ski Tour includes all these delights and more.

The site was created by Wirestone and sponsors include Spyder, Ice Breaker and Paul Mitchell, who continues to grasp for this demo even if most think Paul faded into the ether hand-in-hand with Molly Ringwald. Here's some advice: tear away from your beloved '80's aesthetic and maybe you'll vibe more relevant. In the meantime though, expect the smell of aerosol to intermingle with the stinging-fresh air on the piste. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Events, Social



Wommies Wanted, Gamers Slammed, Subservients Strip

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- The Word of Mouth Marketing Association is hosting the Wommie Awards, an annual case study competition. The deadline for entry has been extended beyond the original Nov. 17 cut off.

- While the site suffers from long load times, EatBetterAmerica lets you submit fat-filled recipes for a allow-cal "recipe makeover." Just in time for Turkey Day. It's from General Mills.

- Like no one else can, George Parker wreaks havoc on Sony and all the other gamer idiots out there who think the PS3 is the second coming of Christ.

- If you liked Subservient Chicken but were angry the Chicken would never take his clothes off, here's yet another Subservient Stripper.

- Product placement in books continues to get more and more pervasive.

- Not everyone loves the new Sony PS3.

by Steve Hall    Nov-20-06    
Topic: Events, Games, Product Placement, Word of Mouth



Virgin's Bleepin Awesome Awards Has Vague Theme

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Kevin Smith, better known as Silent Bob, hosts Virgin Mobile's premier Bleepin Awesome Awards. Would-be winners enter their videos on Youtube for a chance to get aired on Times Square at New Years.

Videos must showcase a person or thing getting transformed into a more "bleepin awesome" version of itself. We neither know nor care what that means but after a perusal of entries we decided we really want this guy to win. Because come on, how many people can deduce that gratuitous use of smileys, LOLs and exclamation points is directly proportionate to your worship of cats?

But we digress. Um, check out a video of Kevin Smith bleepin a lot here. - Contributed by Angela Natividad

by Angela Natividad    Nov-17-06    
Topic: Events



McDonald's Games, Hipsters Posture, Caveman Does TV

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- The Midnight Gaming Championship final, title sponsored by McDonald's, is taking place this Saturday, Nov. 18. The event will feature 24 of the best gamers from around Dallas/Fort Worth and the country, including Crow, the number one Tekken player in the world, and Jenmaster, one of the top five most dangerous gamers.

- Here's a video by Owen Plotkin that features Art Directors Club Yong Guns winner Jayson Atienza talking about his sneaker art show opening. We know it's supposed to be "arty" but it seems Owen had great difficulty focusing on people's faces in the video. Not to mention the poor lighting.

- One of the Geico Cavemen, John Lehr will appear in two new spots and a new TBS series 10 Items Or Less premiering November 27.

- Marketing and creative staffing firm Aquent has partnered with celumsolutions to offer up digital asset management software to marketing firms.

- Copyranter says "there's pee in your butt" and points to an element of the latest Truth campaign which, though sticker on ads, informs us cigarettes contain animal pee. Fun.

VH1 and IFILM, today, is bringing back Show Us Your Junk, a collection of the best viral videos

by Steve Hall    Nov-17-06    
Topic: Cable, Events, Games



'Silly Girl' Just as 'Obsessed' As Adrants

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Though you may think Adrants is the only entity that writes about sex in advertising, we'd like to correct that myth by pointing you to the Silly Girl who seems to enjoy focusing on the "sex sells" aspect of advertising even more than we do. In no less than two stories, we're treated to an exhibition called Diversity held at Milk Studio Gallery in New York on November 21 to celebrate the U.S. launch of S Magazine, a publication that enjoys crossing the line between mainstream fashion and, well the inevitable conclusion that never seems to be completely fulfilled in most fashion advertising.

Then we're slapped upside the head (or ass, as it were) with oh so shocking ass kicking S&M images all in the name of promoting Umbro footwear. Hmm...we like this Silly Girl.

by Steve Hall    Nov-14-06    
Topic: Events, Magazine, Racy



Dancing Stars Tour, Political Ads Collected, Carbon Emissions Examined

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- Slim-Fast has hooked up with ABC's Dancing with the Stars for a promotion that will bring the show's stars and dancers from seasons 1-3 to 38 cities for a tour which will allow people to see the show in action and meet the stars.

- Advertising Age's Ken Wheaton has collected all the political ads floating around the web and put them in one place or easy viewing and dissection.

- Ralston360's Laura Wegner, in a podcast, interviews former Linden Labs (Second Life) Chief Evangelist and current Millions of Us Founder Reuben Steiger.

- The emission of carbon as it relates the production of paper used for newspapers, magazines and all the other forms of collateral is now becoming a hot topic and publishers such as Time Inc., Hearst and others are examining the effect the production of their products have on the environment as well as means to reduce carbon dioxide emissions.

- Bishop's Finger gives women pleasure. Some not amused.

- Once things are in full swing with Draft/FCB and Wal-Mart, the already on-the-outs smiley face logo is likely to be retired for good.

- Paris Hilton's Carl's Jr. Bentley lather fest imagery is now being used to sell...dry cleaning services.

by Steve Hall    Oct-29-06    
Topic: Commercials, Events, Magazine, Newspaper, Podcast, Promotions, Social



Awkward PR Photos Part of Versus NHL Promotion

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It has to be a bitch to pose for all those awkward photos your PR department demands from you but that's just how it goes when you're trying (begging?) to build interest in the kick off of the NHL hockey season. So here we have Versus (formerly OLN) President, Gavin Harvey and SVP of Programming Marc Fein outside Icecalibur in New York graciously obliging the PR folk at an event that offered autographed hockey sticks and various prizes such as $10,000 in cash, tickets to the Stanley Cup or tickets to the All Star Game to anyone who could pull a stick out of the ice block.

by Steve Hall    Oct-13-06    
Topic: Cable, Events



Banner, Silverstein Call Attention to Canada's 'Stupid' Anti-Smoking Campaign

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Glossy's Shannon Stephaniuk tells us, "A big banner was unveiled yesterday on MTV Headquarters Toronto. The 50 foot banner was part of The Ministry of Health's Stupid.ca campaign to prevent teens from smoking. Canadian band Silverstein joined in and did a performance on MTV Live. Youthography, Toronto conceived and executed all logistics...and MTV's & Silverstein's involvement."

by Steve Hall    Aug-31-06    
Topic: Events, Outdoor



Boobs On Bikes Promotional Parade Stirs Controversy in Auckland

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Adrants reader Amy is surprised we didn't cover the news regarding last week's apparently controversial Boobs on Bikes Parade which promoted the weekend's Erotica expo in Auckland, New Zealand. Avid Adrants readers know we never stoop to the depths of racy fair such is this simply to garner increased readership but when a reader wonders why we haven't covered the news, a little bell goes off in our head helping us to realize we really do need to serve our reader's need.

That said, we are duty bound to comply so we'll inform you 20 porn stars rode topless down Queens Street on motorbikes to the glee and shock on onlookers which ranged from pre-pubescent small boys to the elderly on the verge of a coronary. Calling the event "morally repugnant," Auckland City Councilors tried to get the event canceled but could not succeed. Event organizer Steve Crow, taking the don't like don't look stance, said, "If it was a religious parade I'm not religious and I would choose to stay out of Queen Street for the day. They've got the choice." Crow also said the City Councilors' efforts are pointless adding, "The only way they could legally stop it would be to change the constitution of New Zealand and remove women's rights to bare their breasts in public." Hmm. Do we have that right here in the States?

by Steve Hall    Aug-27-06    
Topic: Events



FILA Hosts Second T-Shirt Art Extravaganza

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In an ideal marriage or art and commerce, FILA and the New York Collective of the Arts Project are holding their second FILA + NYCOLLECTIVE PROJECT - the Artists Play Two T-Shirt Series this Thursday, August 24 at the company's flagship store in mid-town Manhattan. The project provides a means for artists to showcase their creative work. The event will unveil the Fall 2006 t-shirt line, designed by various artists, as well as an auction for tennis-inspired art to benefit the New York Collective of the Arts.

by Steve Hall    Aug-23-06    
Topic: Events, Good, Point of Purchase, Specialty








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