To honor the titans who paint their chests, dye their hair and live by the free throw during March Madness, Coke bestows a chance to take part in their human bracket or hit the Final Four in Atlanta with their Most Devoted Campaign.
Demonstrate your own love of the hoop by telling a story about college basketball or March Madness in general. It might help to paint your chest and scream. For our part we find the idea of being in a human bracket unappetizing and would rather sit in the way-way-back, act surly and throw shit in peace.
So somebody emails us and goes, "Holiday time is more than just stupid f'in holiday cards, isn't it?" and we sigh with relief and go, hell yeah it is. And then we realize this is actually a plug for what they think holiday time is all about.
The cause is KCA Rebels, a liaison between Keep a Child Alive and Blender and the usual college hipsters who all want to be in bands and get famous. The winning band gets a record contract and a feature in Blender, but mainly this is to "promote awareness" (we love that phrase) about ... hm. Something related to keeping children alive. We're almost sure of it.
And because we were asked to, we'll link to this FLiP article too. Upon closer inspection it occurred to us the article has little or nothing to do with KCA Rebels and more to do with giving for the holidays with a web 2.0 tie-in to Facebook. And since this is completely fucking all over the place anyway, guess what? We're listening to Madonna's "Lucky Star" right now. And to give this an appropriate philanthropic tie-in, we're thinking of donating something to the kids at St. Jude. And for the requisite hipster 2.0 tie-in, lookie lookie - we're blogging about it.
To get down with plush-ass Gen Y four major resorts bundle up to host The Ski Tour, a hyper-trendy echo boomer orgy. As no youth-poaching Woodstock is complete without fashion shows, nods to smoking chronic and concerts by obscure artists like the ever-more-irrelevant Tommy Lee, The Ski Tour includes all these delights and more.
The site was created by Wirestone and sponsors include Spyder, Ice Breaker and Paul Mitchell, who continues to grasp for this demo even if most think Paul faded into the ether hand-in-hand with Molly Ringwald. Here's some advice: tear away from your beloved '80's aesthetic and maybe you'll vibe more relevant. In the meantime though, expect the smell of aerosol to intermingle with the stinging-fresh air on the piste. - Contributed by Angela Natividad
- The Word of Mouth Marketing Association is hosting the Wommie Awards, an annual case study competition. The deadline for entry has been extended beyond the original Nov. 17 cut off.
- While the site suffers from long load times, EatBetterAmerica lets you submit fat-filled recipes for a allow-cal "recipe makeover." Just in time for Turkey Day. It's from General Mills.
- Like no one else can, George Parker wreaks havoc on Sony and all the other gamer idiots out there who think the PS3 is the second coming of Christ.
- If you liked Subservient Chicken but were angry the Chicken would never take his clothes off, here's yet another Subservient Stripper.
- Product placement in books continues to get more and more pervasive.
- Not everyone loves the new Sony PS3.
Kevin Smith, better known as Silent Bob, hosts Virgin Mobile's premier Bleepin Awesome Awards. Would-be winners enter their videos on Youtube for a chance to get aired on Times Square at New Years.
Videos must showcase a person or thing getting transformed into a more "bleepin awesome" version of itself. We neither know nor care what that means but after a perusal of entries we decided we really want this guy to win. Because come on, how many people can deduce that gratuitous use of smileys, LOLs and exclamation points is directly proportionate to your worship of cats?
But we digress. Um, check out a video of Kevin Smith bleepin a lot here. - Contributed by Angela Natividad
- The Midnight Gaming Championship final, title sponsored by McDonald's, is taking place this Saturday, Nov. 18. The event will feature 24 of the best gamers from around Dallas/Fort Worth and the country, including Crow, the number one Tekken player in the world, and Jenmaster, one of the top five most dangerous gamers.
- Here's a video by Owen Plotkin that features Art Directors Club Yong Guns winner Jayson Atienza talking about his sneaker art show opening. We know it's supposed to be "arty" but it seems Owen had great difficulty focusing on people's faces in the video. Not to mention the poor lighting.
- One of the Geico Cavemen, John Lehr will appear in two new spots and a new TBS series 10 Items Or Less premiering November 27.
- Marketing and creative staffing firm Aquent has partnered with celumsolutions to offer up digital asset management software to marketing firms.
- Copyranter says "there's pee in your butt" and points to an element of the latest Truth campaign which, though sticker on ads, informs us cigarettes contain animal pee. Fun.
VH1 and IFILM, today, is bringing back Show Us Your Junk, a collection of the best viral videos
Though you may think Adrants is the only entity that writes about sex in advertising, we'd like to correct that myth by pointing you to the Silly Girl who seems to enjoy focusing on the "sex sells" aspect of advertising even more than we do. In no less than two stories, we're treated to an exhibition called Diversity held at Milk Studio Gallery in New York on November 21 to celebrate the U.S. launch of S Magazine, a publication that enjoys crossing the line between mainstream fashion and, well the inevitable conclusion that never seems to be completely fulfilled in most fashion advertising.
Then we're slapped upside the head (or ass, as it were) with oh so shocking ass kicking S&M images all in the name of promoting Umbro footwear. Hmm...we like this Silly Girl.
- Slim-Fast has hooked up with ABC's Dancing with the Stars for a promotion that will bring the show's stars and dancers from seasons 1-3 to 38 cities for a tour which will allow people to see the show in action and meet the stars.
- Advertising Age's Ken Wheaton has collected all the political ads floating around the web and put them in one place or easy viewing and dissection.
- Ralston360's Laura Wegner, in a podcast, interviews former Linden Labs (Second Life) Chief Evangelist and current Millions of Us Founder Reuben Steiger.
- The emission of carbon as it relates the production of paper used for newspapers, magazines and all the other forms of collateral is now becoming a hot topic and publishers such as Time Inc., Hearst and others are examining the effect the production of their products have on the environment as well as means to reduce carbon dioxide emissions.
- Bishop's Finger gives women pleasure. Some not amused.
- Once things are in full swing with Draft/FCB and Wal-Mart, the already on-the-outs smiley face logo is likely to be retired for good.
- Paris Hilton's Carl's Jr. Bentley lather fest imagery is now being used to sell...dry cleaning services.
It has to be a bitch to pose for all those awkward photos your PR department demands from you but that's just how it goes when you're trying (begging?) to build interest in the kick off of the NHL hockey season. So here we have Versus (formerly OLN) President, Gavin Harvey and SVP of Programming Marc Fein outside Icecalibur in New York graciously obliging the PR folk at an event that offered autographed hockey sticks and various prizes such as $10,000 in cash, tickets to the Stanley Cup or tickets to the All Star Game to anyone who could pull a stick out of the ice block.
Glossy's Shannon Stephaniuk tells us, "A big banner was unveiled yesterday on MTV Headquarters Toronto. The 50 foot banner was part of The Ministry of Health's Stupid.ca campaign to prevent teens from smoking. Canadian band Silverstein joined in and did a performance on MTV Live. Youthography, Toronto conceived and executed all logistics...and MTV's & Silverstein's involvement."