Skateboarders Raise Middle Finger to Establishment With Invisible Ramps


When snowboarding came to the slopes of ski areas the world over, most skiers looked down their noses at boarders labeling them punks whose antics destroyed the peaceful beauty of downhill skiing. In many ways, that view was correct yet over the years skiers and boarders have learned to co-exist.

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by Steve Hall    Jan-20-14    
Topic: Guerilla

Yes, Nissan Did Deliver a Versa Note Inside A Giant Amazon Box


You know what the best thing is about this week's delivery of a Nissan Versa Note in a gigantic Amazon box? You have heard the story, right? Yes, Nissan offered its Versa Note for sale on Amazon last Fall and promised to ship the vehicles in Amazon boxes. But back to the best thing about the delivery.

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by Steve Hall    Jan- 8-14    
Topic: Guerilla

Dutch Insurance Company Pranks Its Own Call Center


It's one thing to prank unsuspecting consumers as a marketing ploy. It's another to prank one's own employees for the same reason. But that's exactly what Dutch insurance company Centraal Beheer did to its call center employees.

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by Steve Hall    Jan- 8-14    
Topic: Guerilla

WestJet Brings Christmas Miracle to Baggage Claim


Over the weekend, Canadian airline WestJet released a video detailing an amazing Christmas promotion. Passengers boarding flights at Toronto's Pearson International Airport and Hamilton's John C. Munro International Airport were given the chance to scan their boarding pass at a kiosk and tell Santa what they's like for Christmas.

While the two flights were in the air en route to Calgary, a team of WestJet employees, who had been monitoring what the passengers had told Santa, rushed out to Best Buy and CrossIron Mall to purchase everything the passengers had asked for.

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by Steve Hall    Dec-10-13    
Topic: Guerilla, Social

This Amnesty International Movie Theater Stunt is Shockingly Un-Shocking


As movie theater stunts go, this one's pretty tame. But this one's for a good cause. For Amnesty International, Ukraine-based Tabasco created a stunt in the middle of a movie in which a bunch of guards enter the theater, arrest a guy and then arrest another guy (a lawyer) who attempts to question the arrest. The whole thing ends with the lights going down and a human rights violation message filling the screen.

Oddly, it's like everyone in the theater is in on the stunt, not just the arrested man, the lawyer and the guards. The level of calm is admirable given the entrance of a bunch of masked men in camouflage gear. Then again, maybe this is normal in the Ukraine.

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by Steve Hall    Dec- 5-13    
Topic: Guerilla

'Disabled' Mannequins Ponder the Notion of Perfection


In a moving exploration of perfection akin to recent Dove Beauty work, German agency Jung Von Matt/Limmat, working with fashion stores WE Fashion, modissa, PKZ, Schild and Bernies in Zurich, crafted a campaign that urged people to think about the definition of perfect.

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by Steve Hall    Dec- 3-13    
Topic: Guerilla

Ice Cream Brand Lubricates Bar Scene Hook Ups


It's a forgone conclusion a nightclub is one of the more unlikely places to meet the love of your life. One night stands? Sure. Life long relationships? Less likely. But that sure doesn't stop everyone from trying. But wouldn't it be nice if there were something to help break the ice and start things off a bit smoother than the proverbial, "Can I buy you a drink?" or "What's your number?"

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by Steve Hall    Nov-25-13    
Topic: Guerilla

Real Student Hides in College Recruitment Kiosk Delivering A Milder Version of Prankvertising


OK so this isn't quite prankvertising. Well, maybe it is but it's far more mild than what we've seen recently. And that's actually rather welcoming. This particular piece of work for Canada's Royal Roads University is less about scaring people and more about giving them the information they need in a way that's a bit more human than most marketing efforts.

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by Steve Hall    Nov-21-13    
Topic: Guerilla

Deliberately Lost Passport Lands Job Seeking Creative Four Interviews


So there was that thing where this creative got a job by taking advantage of the fact creative directors Google themselves. Now there's this other thing where this creative deliberately lost her passport in order to land a job in New York.

Miruna Marci created 20 copies of her passport designed to looked just like a real passport but, instead, were crafted to function as her portfolio which she calls her "passfolio." In the passports were her resume, her work and her bio. Marci dropped the passfolios in front of her favorite agencies in New York. So far, she's landed four interviews.

Not bad. Not bad at all, Miruna

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by Steve Hall    Nov-20-13    
Topic: Guerilla

Crazed Chucky Chases People With Knife in Latest Prankvertising Stunt


It would seen not everyone is willing to heed the advice of john St. which a couple of weeks ago released exFEARiential, a prank on the latest advertising trend, prankvertising. Just this past weekend, a Brazilian TV stunt/promotion for the movie Curse of Chucky had a guy dressed like Chucky crash out of the glass-encased bus shelter ad and chase people down the sidewalk while wielding a knife.

It's pretty much the same idea Thinkmodo had whenh it set that telekinetic actress loose in a New York City coffee shop to promote the movie Carrie.

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by Steve Hall    Nov-18-13    
Topic: Guerilla, Outdoor, Promotions

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