Dayton, Ohio ad agency The Next Wave launched a guerrilla marketing campaign targeting attendees of a Dayton Ad Club seminar at which the author of Guerrilla Marketing, Al Lautenslager spoke. With sidewalk chalk slogans such as "You can read a book about 'Guerrilla Marketers' or you can hire one- www.thenextwave.biz," Big ideas, so little sidewalk" and "it's only chalk-not like we spent thousands to get your attention. You probably can’t imagine what we'd do with real money," The Next Wave attempted to persuade attendees books and seminars are not the answer to successful guerrilla marketing. While their messages were ultimately hosed off, they did receive a new business call during the event.
Hoping to squash the homogenization of radio caused by focus group induced, unoriginal, repetitive playlists, FM411 has introduced a service allowing people to submit requests which are then electronically relayed to area radio stations who can then, with permission, notify listeners when their request will air.
Rolling out nationally in the coming months, the service debuted in Boston today with street "protesters" trying to "Make Radio Waves" and "Take Back Radio." FM411's hope is to build enough clout that radio stations will actually heed listeners wishes.
In an intriguing street marketing stunt, a giant ice sculpture (or ice covered frame) of a VW Polo was placed in a street in London to, seemingly, promote the power of its air conditioning. Not unlike how the Suicide Bomber stunt promoted (un-officially, of course) the vehicle's toughness
An un-named Norwegian clothing brand apparently hired a man to parachute off the Eiffel Tower for a publicity stunt. Unfortunately, the man's parachute somehow got caught and he plunged to his death. We're quite confident in saying this wasn't quite the publicity for which the marketer was hoping. AP news reports "the man, 31, entered the tower with a hidden parachute and a helmet that had a small video camera attached to it, an official at Paris' police headquarters said on condition of anonymity."
Yesterday, Mario Marsicano stumbled upon a street promotion at Park and 53rd in New York City, part of a larger Degree In-Action Heroes promotion which involves the use of action heroes who do good because they, well, use Degree deodorant. The street promotion was a "live" version of the "Suck Up" In-Action Hero who, as the name implies, sucks up to his boss.
Because the man in the In-Action Hero booth is an actual human being, Marsicano wondered what would drive a person to sign up for this thankless job. Well, there's money, of course. But, maybe he just needed a lifetime supply of deodorant. He'll certainly need it standing in that box.