Citigroup financial services firm Women & Co. has launched a very unique (and this time the word is warranted) four market, outdoor/street campaign consisting of mirrors, rather than posters, hung in cities containing messages such as "You're one of a kind. Is your financial plan?," "That smile would go great with a financial future" and "You look like a million bucks. Does your retirement account?" The mirrors carried the companies web address. The mirrors were partnered with a street team which handed out branded compact mirrors to remind women to keep looking at their finances. The campaign was created by New York-based Interference.
Like muffins falling out off a billboard and crushing a car, large red balls are popping up - on crushed cars - to promote Powerball. Flicker user Andy explains, "I took it in the Twin Cities. These two cars (and Powerballs) were on the back of a flatbed truck, being driven somewhere, possibly the MN State Fair, that was going on at the time." Yes, this happened back in September so don't get all pissy on us complaining the story isn't two seconds old.
Graeme Klass points out an HP and Intel street promotion in Melbourne Australia, called "The Color Factory," which lets people inside the digital picture creation process to experience it first hand.
While riding to work this morning on a train in Chicago, CTA Tattler reader, Robin, saw a man, with his face painted blue and a cell phone to his ear, get on the train and blather on annoyingly so all could hear. Robin noticed the man's hoodie had a logo on the front but couldn't quite make it out. After a bit, he moves closer to her, turns around and reveals the back of is hoodie which read, "Talk Until You're Blue in the Face with U.S. Cellular." Once the man had the attention of Robin and a few others, he began to tell whomever he was on the phone with "Naw, don't worry about it, brah, I've got free incoming calls with this thing. Yeah, and they gave me a sweet phone, too. Yeah, we could walkie-talkie. Even takes pictures." Now there's some nasty ass guerrilla marketing.
Robin didn't take kindly to the stunt and said, because of the stunt, she'd never spend money with U.S. Cellular and would tell all her friends and family not to as well. Not quite the reaction U.S. Cellular was hoping for. Robin also mentions the Chicago Transit Authority's daily announcements, "Solicitation on CTA trains is prohibited; violators will be arrested," and wonders whether this man, and U.S Cellular, were breaking the law or whether the Transit Authority was breaking its own rule by taking money from U.S. Cellular and allowing this stunt. Gotta love guerrilla marketing.
This morning at New York City's Grand Central Vanderbuilt Hall, Bank of America held an event to promote its new debit card product, "Keep the Change," which rounds up purchases to the nearest dollar and places it in a saving account for the card holder. To attract attention to the new card, a gigantic, 20 foot long, 10 foot high sofa was placed in the Hall where people could climb on and reach beneath the cushions to find prizes such as MetroCards, Starbucks cards, restaurant gift certificates, retailer gift certificates and Apple store discounts.
This promotion, created by Jack Morton, aligns quite well with the whole money-stuck-under-the-couch-cushion thing. More photos to follow.
Yesterday, Commercial Alert's Gary Ruskin said his organization sent a letter to the FTC asking it to investigate buzz marketers, whom he claims "are perpetrating large-scale deception upon consumers by deploying buzz marketers who fail to disclose that they have been enlisted to promote products. This failure to disclose is fundamentally fraudulent and misleading." He specifically named P&G's 250,000-strong Tremor, a group made up of teenagers who talk up products to their friends.
As pointed out by Word of Mouth Marketing Association President Andy Sernovitz, Ruskin incorrectly lumps together buzz marketing with guerrilla and stealth marketing. Following the Commercial Alert release, WOMMA quickly responded with a clarification of the difference between buzz, stealth, guerilla and word of mouth methods and procided a statement of its position on word of mouth and buzz marketing which, in a nutshell, requires open, honest and full disclosure in all marketing efforts.
To promote the first Italian edition of Robert McCammon's book, "They Thirst," a coffin full of books was carried through the streets of downtown Rome. A street team, which carried the coffin on their shoulders, offered everyone a coupon of sorts for a free coffin in case they found themselves facing death by vampire. The stunt was created by guerrigliamarketing.it for Gargoyle Books and induced smiles, curiosity and various odd religious rituals among onlookers. See more images of the promotion here.
Armed with cameras, tape measures and smirks for those who don't measure up, images of models above urinals in the New Zealand Sofitel Queenstown Hotel have made the bathroom going experience a bit more enjoyable...or less enjoyable for those standing in front of the wrong stall. Choose wisely lest your stall mates will have cause to question your manhood.
On Tuesday, Luanne Calvert of Mixed Marketing did her thing again. After bringing a Time's Square billboard to life for the relaunch of CK One, creating a human snow globe for Yahoo! Shopping, and putting on Netflix's Movie Watching Marathon event, Calvert hosted the "world's largest picnic" in San Francisco to celebrate Oakville Grocery's San Francisco store opening. The picnic was open to the public and featured free picnic basket lunches for the first 500 guests. The picnic took place on a red and white blanket that was nearly 10,000 feet square in size. See some images of the event here.
UPDATE: In Comments, Guillaume points out the French have the Americans beat by five years with sparkling water company Badoit having done the picnic thing. Also, the "billboard brought to life" thing was done long ago as well by Chantal Thomas. Apparently, there is a world outside of America.
Nike has placed several vending machines in Singapore, reports Adverblog, which dispense Footballs (soccer balls for those of us in the U.S.) as a means to promote the sport thereby increasing the need for people to buy football shoes, clothing and equipment - ideally from Nike.
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