ING Direct Says If You Stop Drinking Coffee Long Enough, You Can Buy A New Car

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In an effort to attempt to convince Canadians how much money they can save if they would simply stop buying coffee everyday, john st. created a full sized car out of coffee cups. Theoretically, the message if you stop drinking coffee long enough, you could buy yourself a new car. Or at least that's what we take away from this work.

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by Steve Hall    Aug-29-13    
Topic: Guerilla



MINI Brings Roller Coaster to Streets of Toronto

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To convey the excitement of driving a MINI, the brand's AOR, Anomaly, along with production company Asymetric, transformed three MINI Cooper S models into roller coaster cars. Part of MINI Canada's Not Normal campaign, Anomaly and Asymetric worked together over the course of several months to craft the campaign and transform the vehicles into road-worthy roller coaster cars.

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by Steve Hall    Aug-26-13    
Topic: Guerilla



Beer Brand Cleans Up Red Light District With Peep Show Vending Machine

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So how do you get a bunch of drunken Germans in Hamburg's St. Pauli red light district to clean up their mess after a long night of drinking? You give they a Coke Happiness Machine, of course. Oh wait, it's not a Coke machine and it delivers an entirely different kind of happiness.

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by Steve Hall    Aug-13-13    
Topic: Guerilla



Toyota Recreates Website Outdoors (Literally)

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If you're the Toyota RAV4, a vehicle specifically designed for outdoor types, how do you reach these outdoor types when they aren't likely to be sitting on their ass in front of a computer screen surfing the internet? You take the brand's website to the great outdoors where these outdoor adventurers are hiking, biking, jogging surfing and doing basically anything that gets them off their ass.

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by Steve Hall    Aug- 2-13    
Topic: Guerilla



Kick Ass Kentuckians Kick Ass With 'Kentucky Kicks Ass' Tatoos

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Remember the guys who stealthily rebranded Kentucky with Kentucky Kicks Ass? If you recall, three Kentuckians, Whit Hiler, Griffin VanMeter, and Kent Carmichael, took it upon themselves to poke fun at the state's "Unbridled Spirit" tourism slogan and suggest a much better one, Kentucky Kicks Ass. Everyone loved it. Even Kentucky's Governor. Well, that is after the state realized this unofficial slogan was actually doing more good for the state than current tourism efforts.

Now the boys are back with an additional effort which offered to pay anyone who would have the Kentucky Kicks Ass slogan and logo tattooed on their body. Many did so and you can check out the results in the video and pictures below.

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by Steve Hall    Aug- 2-13    
Topic: Guerilla



Man 'Levitates' Alongside London Bus in Pepsi Max Stunt

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OK this is cool and all but, really? Please! On the other hand, we suppose there are plenty of people out there, as seen in the video, who are more than happy to be wowed by a guy who levitates alongside a London bus crossing the Westminster Bridge.

The stunt, created last month by Arnold KLP for Pepsi Max, involved English magician Dynamo affixing himself to the side of a London bus so that he appears to levitate alongside the bus as it crosses the bridge.

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by Steve Hall    Jul-19-13    
Topic: Guerilla



Meet the Insane Travelers Who Dropped Everything and Flew to Random Locations Courtesy of Heineken

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Last week Heineken launched Departure Roulette, a stunt at JFK airport that allowed people to immediately change their flight plans and get on a plane to a random location all at the push of a button. As would be expected, most people are not adventurous, daring or silly enough to make a random travel change at a moment's notice. Some though, much to Heineken's (and our) amusement, are and this video lets us in on the action.

What we'd really love, though, are follow up stories that reveal what happened to these adventurous souls to who Heineken up on their offer. Now that would be fun.

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by Steve Hall    Jul-18-13    
Topic: Guerilla



Lost Phone Provides Awesome Tour of Shanghai

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If you saw a phone laying on the ground, would you pick it up and see if you could find out who the owner was and return it? That was the premise behind a recent stunt BBDO Shanghai crafted for city guide Time Out Shanghai. Called Stolen Phone Tour, those who picked up the phone were treated to a text message-guided tour of some of Shanghai's hidden gems, all captured hidden camera-style.

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by Steve Hall    Jul-16-13    
Topic: Guerilla



Hot Guy Gets Waxed in Public

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Capitalizing on the crowds at a weekend Festival in Toronto, Lowe Roche, working with the Fuzz Bar Wax Team, created a street stunt that had a guy walking around with wax strips affixed to his body. Anyone could grab a strip and rip it off the guy (ouch!) thereby giving the guy a full body wax job. Each of the strips was coupon for 25% off a wax.

Each strip also featured a cartoon face pain indicator that corresponded with the pain of having the particular body part (on which the strip was placed) waxed. Funny phrases like "We'll take the monkey off your back" and "You'll walk a little differently" accompanied the tagline "So good, it hurts."

Personally, we prefer how an intern of ours used stickies to get herself a job.

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by Steve Hall    Jul- 9-13    
Topic: Guerilla



Flexa Logo Pops During Amsterdam Color Run

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Slow motion makes everything look better, right? Especially hundreds of woman getting powder paint tossed all over them while they participate in the Amsterdam Color Run. Normally, every last square inch of clothing is obliterated by the paint making and an all logos invisible. But Holland-based paint brand Flexa came up with an interesting idea to make their logo stand out despite the onslaught of paint.

The brand created T-shirts that were fabricated in such a manner that that paint would not adhere to the logo portion of the T-shirt thereby making their logo stand out amidst all the paint. Quite ingenious, actually.

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by Steve Hall    Jul- 3-13    
Topic: Guerilla








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