This Xbox One Forza Motorsports 5 Stunt is the Coolest 'Flipbook' Ever

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Oh to be a creative working on a game account. It's like the perfect storm of childhood dreams and adult access to big boy toys. In this case, the creatives are from twofifteenmccann and the game is Forza Motorsports 5 for Xbox One.

The creative team bolted a camera onto the engine block of a McLaren 12 supercar and turned that camera on 680 printed aluminum panels while the car drove at 120 miles per hour turning the whole thing into the coolest flipbook ever.

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by Steve Hall    Sep-19-13    
Topic: Guerilla



Giant Foot-Powered Organ Helps Canadians Discover Opera

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In collaboration with the Festival d'Opera de Quebec, public TV station TFO, with help from Lowe Roche, brought opera to the people by inviting the public to help play a new interactive instrument. The Living Opera Organ is a 12-note, giant keyboard that is played with one's feet. Opera singers then belt out their corresponding notes as the different keys are played. From children to seniors to the occasional dog, TFO helped the public to discover opera.

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by Steve Hall    Sep-18-13    
Topic: Guerilla



Swiss Agency Studio Total Places Belarus 'Teddy Bear Drop' Plane For Sale on eBay

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If you haven't heard the story, back in July, two Swedish ad executives from Studio Total piloted a plane to the capital of neighboring Belarus and dropped 879 teddy bears attached to parachutes and wearing signs which called for free speech. The stunt was aimed to rile the feathers of Belarus dictator Alexander Lukashenko who is said to be quite erratic and authoritarian.

Apparently the stunt worked as Lukashenko fired his chiefs of the air force and border service for allowing the plane to enter the country's airspace undetected. Lukashenko even expelled the Swedish ambassador, withdrew his country's envoy from Stockholm, closed his embassy in Sweden, arrested a journalism student who posted pictures of the airdrop as well as a real estate agency who rented a flat to one of the Swedes involved in the stunt.

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by Steve Hall    Sep-17-13    
Topic: Guerilla, Online



Romania's Famous Shipwreck, Evangelia, Gets Paint Job

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For its client, Romanian telecom brand Indygen, Propoganda digital agency, V8, came up with an interesting idea that made use of the country's famous shipwreck, the Evangelia, a ship owned by Aristotle Onassis which went aground in the 60's when it got caught between two rocks in bad weather.

The agency teamed with artist Boeme, an underground graffiti artist, to add some color to the shipwreck all while not talking about Indygen. You can see it all come to life in the video below.

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by Steve Hall    Sep-13-13    
Topic: Guerilla



Hamster Steers Dump Truck in Death-Defying Volvo Stunt

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On the Heels of its Steve Wynn-style stunt, The Hook, in which Volvo Truck President Claes Nilsson stood atop a truck held high in the air by a crane, the brand is out with another stunt in which a hamster steers a big Volvo dump truck out of quarry in Spain to illustrate the simplicity of the truck's power steering system.

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by Steve Hall    Sep-12-13    
Topic: Brands, Guerilla



Swedish Travel Agency Offers Obama Chance to Meet Putin

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When President Barack Obama arrived in Stockholm on Wednesday, he was greeted with large, red boards offering a cheap last-minute trip to Moscow. It was the Swedish travel agency Ticket giving Obama a chance to change his mind. For just $196, Ticket offered Obama the chance to fly to Russia to speak with President Vladimir Putin and have the bilateral talk the Americans cancelled a few weeks ago.

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by Steve Hall    Sep- 5-13    
Topic: Guerilla



LG Scares the Crap Out of Job Applicants With End-of-World Stunt

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Thankfully not every country has laws like we do in America that make it near impossible for marketers to carry out stellar stunts like LG just did in Chile. The electronics brand placed a TV behind an interviewers desk so that it appeared to be a window. Applicants entered. The interview began. And then all hell breaks loose!

Pretty awesome if you ask us. The video, uploaded September 2, is nearing 500,000 views on YouTube.

This is not the first time LG has scared the crap out of people to sell a few flat screen TVs. Last October, they freaked out elevator riders by digitally dropping the floor out from under them. That video has garnered close to 20 million views. Will this latest video top that?

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by Steve Hall    Sep- 4-13    
Topic: Guerilla



Volvo Trucks President Has 32 Ton Balls in Crazy YouTube Stunt

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We thought Steve Wynn sitting atop his new hotel in Las Vegas was a cool stunt. That's nothing compared to the stunt Volvo Truck President Claes Nilsson just pulled. In a video that has garnered upwards of 750,000 views since September 1, Nilsson stands atop a Volvo FMX truck and says, "I've learned that when you want to make a YouTube hit, you need a hook at the beginning of the film."

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by Steve Hall    Sep- 3-13    
Topic: Brands, Guerilla, Video, Viral



ING Direct Says If You Stop Drinking Coffee Long Enough, You Can Buy A New Car

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In an effort to attempt to convince Canadians how much money they can save if they would simply stop buying coffee everyday, john st. created a full sized car out of coffee cups. Theoretically, the message if you stop drinking coffee long enough, you could buy yourself a new car. Or at least that's what we take away from this work.

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by Steve Hall    Aug-29-13    
Topic: Guerilla



MINI Brings Roller Coaster to Streets of Toronto

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To convey the excitement of driving a MINI, the brand's AOR, Anomaly, along with production company Asymetric, transformed three MINI Cooper S models into roller coaster cars. Part of MINI Canada's Not Normal campaign, Anomaly and Asymetric worked together over the course of several months to craft the campaign and transform the vehicles into road-worthy roller coaster cars.

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by Steve Hall    Aug-26-13    
Topic: Guerilla










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