Kia's takes its Soul to the streets with help from UK-based CURB, a company whose modus operandi it is to develop nothing but eco-friendly ads.
Dirty pavements in London, Manchester, Leeds, Bristol and Birmingham will be "spray-cleaned" with the silhouette of a Soul and a link to shapeyoursoul.com, where you can win a soul of your own. (We're trying not to read too deeply into this, especially since we like kicking puppies, carving random initials into young trees and vandalizing any and all likenesses of Regis Philbin.)
Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)
Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.
Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)
We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.
Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below.
On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.
The object was to catch the attention of superstitious pedestrians as they avoid sidewalk cracks and ladders and whatnot.
Nice way to get attention. From your target demo though? Ehhh.
Off-topic, is it possible to train a cat to walk in a leash? Huh. Guess so.
"Muscovites have been puzzling over a series of vaguely Warhollian posters appearing in subway stations. The 'product' being presented is called Amerikanskoye Salo, which translates to 'American Lard' or 'American Fat.'
Judging from the poster, it has several culinary uses, including chocolate-covered lard and lard drizzled with borscht."
According to Read Russia (linked above), Russian business newspaper Kommersant claims this American Lard thing is a propaganda effort by political party A Just Russia, which wants to draw attention to the sick, unhealthy interior beneath the US's tasty veneer (edible or otherwise). Others claim it might be a viral effort to promote a book, and at least one civilian believes this really is just a new food product.
"Sigh. Propaganda here used to be so simple," the author laments. Yeah, we know the feeling.
Then again, LA Gear has never been the sharpest tool in the marketer shed.
- Speeding could turn you into Haley Joel Osment.
- The Marijuana Policy people are boycotting Kellogg's for firing Phelps for smoking pot, even though he's been nailed in the past with a DUI. They feel this is hypocritical because pot doesn't necessarily kill; it just makes you real, real sleepy.
- So Good is boycotting Kellogg too, as is HuffPo.
- Guerrilla Comm rebrands.
- Twitter to charge brands for use. No word on how.
- Dame Edna for MAC.
- French billboard rage.
- Radiohead licensed
House of Cards one of its songs to a homeless shelter for an ad, dubbed "House of Cards," that breaks this month.
A valuable lesson from Cisco: it doesn't matter who you are or what you're selling. Like Hallmark and Disney's made-for-TV movie department, you can turn any holiday to your advantage.
In this case, Cisco takes cheesy expressions of Valentine's Day love and wraps them around its ASR 9000, "the first in a new series of edge routers in nearly a decade" -- and more importantly, the fourth way to say I love you.
The video is presently circulating YouTube with FIVE out of FIVE stars! so far. It's the culmination of a months-long campaign in which pseudo-reporter Ira Pumfkin roamed Cisco's halls in pursuit of a big story. See the blog at Tech Edge Weekly (the link also appears at the end of the vid).
Coraline Mystery Boxes. Awesome way to personalize the Coraline experience and get bloggers gushing without doing anything super-extravagant.
From what we can tell, the boxes are filled with odds and ends, unique film memorabilia and the occasional skeletal hand -- but presentation makes them completely magical!
Watch with intestine-eating envy while the ASIFA Hollywood Animation Archive opens #37 out of #50 (lotsa pictures too). And Creativity Online has shots of the 50th.
See what 1620 pennies can become -- in the span of 30 seconds! Ain't technology somethin'.
This time-lapse video is for the Million Penny Project, a group that takes up various causes (its current darling is homelessness) and solicits donations from local businesses.
The result of the short film -- an image composed entirely of pennies -- was displayed at a Miami bus stop last month to promote "Pumped for Change," an effort to raise $10,000 worth of pennies.
And it's neither hot nor yellow. To spread the word about sports channel/athletic lifestyle brand Extreme, London-based CURB conducted what it calls a "branding blitz" all over the city of Big Ben.
You may have heard it snowed in London on Tuesday. That same day, CURB decided to use this fresh white slate to Extreme's advantage. By late afternoon, 350 high-profile locations were slathered in more than 2000 Extreme logos.
We've seen this type of effort before, where a city is "branded" via street stencils or stickers. But we were still impressed with the speed of concept development, approval and deployment: a couple hours, more or less, to act on the rare snow day.
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