Acid + All Heartburn Medicine Helps Late Tax Filers

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OK. We diligently filed our taxes on time yesterday postponing it to the last possible moment only to find out that...damn...we had another day! Taking advantage of that extra day, today, Thomas Pharmaceuticals has hired a seersucker-suited, brochure-wielding, product sampling team to hand out the company's Acid + All heartburn medication to those filing their tax returns at the James Farley Post Office in Manhattan. While this is certainly a great way to reached the stressed out American, hasn't everyone converted to filing taxes electronically negating the need to visit the Post Office? Anyway, we might stop by and pick up some Acid + All ourselves just for fun.

by Steve Hall    Apr-18-06    
Topic: Guerilla



Assvertising Makes Return In Italy

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Assvertising has been around for so long. We know who invented it and, even though it's bootie we're talking about, we're tired of it. Yea right. We'll take any opportunity to stick a hot ass up here so when we received a press release from Southern Italy's MTN telling us about their latest self promotional stunt, we got busy. The agency hired a few women to prance about in Italian cities and flash their asses for passersby to gawk at. Yawn. Oh wait. No. That's hot! The appropriately named Adverbox has a bunch of pictures for your viewing pleasure.

by Steve Hall    Apr-12-06    
Topic: Guerilla



Giant Eva Longoria Maxim Cover Built in Las Vegas Desert

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This one does not appear to be an April Fool's joke as was, supposedly, the giant iPod in Australia. To celebrate its 100th issue with Hot 100 winner Eva Longoria on its cover, Maxim, along with the Las Vegas Convention and Visitors Authority, has constructed a 75 X 110 foot replica of the cover and placed it in the Las Vegas Desert near the Primm Valley Casino Resorts, 35 minutes south of Las Vegas near the Nevada/California state line. The stunt is tied to Maxim's 100th issue celebration at the Wyn Las Vegas Resort and Country Club April 7-9

by Steve Hall    Apr- 3-06    
Topic: Events, Good, Guerilla, Magazine, Outdoor



Life-Like Stickers of Children on Doors Call Attention to Begging

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Childcare India is running a campaign in India that affixes life-like stickers of begging children to glass doors to call attention to apparently rampant child begging. The campaign's headline, placed on a sticker near the door's handle, is "Push him out of begging. Not out of your way."Some of us might call it creepy. We'd like to call it effective advertising.

by Steve Hall    Mar-30-06    
Topic: Best, Guerilla



Huge Ass Bike Billboards Hated by Torontoist

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Reacting to a Cyclemedia press release which read, in part, "These billboards are impossible to miss and are fully interactive! Get ready for in your face advertising that literally screams from the streets of Toronto," Torontoist wondered, as we do, what the hell is interactive about a bike billboard. Oh, yea, as Torontoist says, it's the eggs that will be thrown at the poor billboard cyclist as he tries to weave his way in and out of pedestrian and automotive traffic on the narrow streets of Toronto.

by Steve Hall    Mar-29-06    
Topic: Bad, Guerilla, Outdoor



McDonald's Lures Snowboarders With Rooftop Ski Slope

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Snowboarding makes you hungry so why not, as a marketer, make sure snowboarders have a clear view of your restaurant while they are out getting air. That's exactly what this Quebec McDonald's did by placing a see-through "slope" over the top of its restaurant, albeit a fake restaurant as a commenter corrects. Now, every time a boarder passes over, he's greeted with the view of tables full of McDonald's food.

by Steve Hall    Mar-29-06    
Topic: Brands, Good, Guerilla, Outdoor



Coffee Shop Launches Ambient Campaign, Starbucks Not Pleased

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Draft New Zealand created an ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks. Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Brand wars are alive and well in New Zealand.

by Steve Hall    Mar-29-06    
Topic: Good, Guerilla



Newspaper Says Nothing's Harder Than the Truth

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Well, yes, the truth is sometimes hard to take but a good newspaper is always up to the task. To make sure everyone knows this, German newspaper Bild, during the Art Director's Club awards show in Berlin, placed properly angled mirrors above men's toilets which read, "Nothing's harder than the truth." Now, there you have it. This might be the first time a newspaper has tied its hard hitting news approach to an actual hard on. German ad agency Jung von Matt Hamburg came up with the idea. See more here at Adverblog.

by Steve Hall    Mar-28-06    
Topic: Good, Guerilla



Apple to Unveil Million Square Yard Ad, Viewable From Space

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MIT Advertising Lab points out Boakes.org has discovered a gigantic iPod ad built on an abandoned mineral mine in Australia. Reportedly, Steve Jobs acquired the land two years ago in a poker game. The ad, supposedly set to be unveiled Saturday is roughly one million square yards in size and looks like the new iPod video. Boakes surmises the unveiling will coincide with Apple's 30th anniversary and may be tied to the launch of Apple's touch screen iPod. The "ad" is viewable on Google Maps here.

Of course, as one commenter points out, it could all be a lead up to an elaborate April Fools Day joke. Or, even better, a new form of satellite map stealth advertising.

by Steve Hall    Mar-27-06    
Topic: Brands, Good, Guerilla



Eyewear Retailer Takes Advantage of Superman

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Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.

by Steve Hall    Mar-27-06    
Topic: Good, Guerilla, Outdoor










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