As part of a project at The Copenhagen Institute of Interaction Design, Andrew Spitz and Kat Zorina developed an Instagram-based campaign for VELUX windows. Working with the knowledge that when people look up through a VELUX skylight, the have to stand a certain way. The pair called this "the VELUX pose."
To capture the VELUX pose, Spitz and Zorina crafted a device that would hold an iPhone to that people would have to look up at it. They then placed the device on the streets of Copenhagen and took pictures of people. Those whose pictures were taken could then use a connected iPad to upload images to their Instagram account and tag then with #theveluxpose. Currently, there are 55 images with that hashtag on Instagram.
We can envision a campaign like this getting some fairly decent traction with more devices and more resource. We're sure Spitz and Zorina would love to help.
To hype the latest version of the video game, Resident Evil, London's Smithfield Meat Market was transformed into, well, a human meat market. Butchers at the meat market formed animal meat into meat products that looked like human body parts. The entire store was transformed into a human meat market. Check out the video below.
Proceeds from human body part sales will go to benefit the Limbless Association, a non-profit group that supports people who have lost their limbs.
JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person's driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.
Companies can sign up to have the fleet come by on a website.
Barbarian Group is out with some stellar new GE work that extends its recent work for the brand's GE Flyover work which takes people inside factories where GE technology is used.
In this version, visitors can select from one of three locations for each mission. These locations feature technology GE has placed in action and the goal is to highlight the people and the machines behind GE. Selections will be then voted upon and the GE helicopter will head out on its mission.
The work acts on recent GE and Buzzfeed study findings that indicate shared creative content yields far greater results than simple online paid placements.
Honda gave the LA-based band Monsters Calling Home the surprise of a lifetime last night by giving them an unsuspected break as the special musical guest on ABC's Jimmy Kimmel Live.
Part of the brand's Honda Loves You Back effort, the car maker took note of the band's Fight to Keep video which featured the band recording, performing and shooting in the band members' Accord, CR-V and Fit.
This weekend hoping to enlist PGA Tour golfers as brand ambassadors, BMW of North America, with help from Raleigh-based agency Baldwin& (no, that's not a typo), will affix posters above the beds in the Crooked Stick Golf Club in Carmel, IN that show the front grill and logo of the BMW M.
When golfers turn out the lights for the night, the vehicle's headlights will glow and a headline will appear. It reads, "Don't count sheep. Count RPMs" followed by copy which reads, "To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge."
Once you've stepped on a plane, placed your bags in the overhead bin or under the seat in front of you and sent that last, very important "I'm on a plane" text, you sit back, relax and completely ignore the flight attendants doing their flight safety routine.
Unless, of course, the flight safety routine is really a guerrilla marketing stunt like the one in this video.
This just goes to show if you hand a person a mic, they'll get in front of a crowd and make a fool of themselves. Or in this case, get themselves into a cheesy eHarmony ad. Conscious Minds grabbed a piano, a song book and a camera crew and headed to 3rd Street Promenade in Santa Monica to capture random people professing their love to one another. Of course now, it's a YouTube video.
After a slow start, Starbucks is making headway in Russia. A recent promotion from BBDO consisted of postcards affixed with the Starbucks logo that could be converted into the familiar-looking warming wrap. The cards were placed in stores close to Starbuck's competitors and, as well, handed out to patrons leaving those competing coffee establishments. Ideally, the wraps would be placed around the non-Starbucks cups.
All well and good, we suppose. Unless people start associating the taste of competitor's coffee with that of Starbucks.
So this has been out for a while but it is too good not to share. Thailand's ThaiHealth enlisted kids to ask adults (some of which look like kids themselves) for a light for their cigarette. All the adults declined and proceeded to lecture the kids on why smoking is bad. The kids then asked," why do you smoke?", and handed the adults a brochure.
While enlisting kids to help in an effort like this is both questionable and brilliant, one this is clear; the campaign worked. After their encounter with the kids, adults put their cigarettes out and ThaiHealth saw a 40 percent increase in inquiries from smokers who wanted to quit.