This weekend hoping to enlist PGA Tour golfers as brand ambassadors, BMW of North America, with help from Raleigh-based agency Baldwin& (no, that's not a typo), will affix posters above the beds in the Crooked Stick Golf Club in Carmel, IN that show the front grill and logo of the BMW M.
When golfers turn out the lights for the night, the vehicle's headlights will glow and a headline will appear. It reads, "Don't count sheep. Count RPMs" followed by copy which reads, "To reserve your spot at the BMW M driving experience, visit the BMW hospitality concierge."
Once you've stepped on a plane, placed your bags in the overhead bin or under the seat in front of you and sent that last, very important "I'm on a plane" text, you sit back, relax and completely ignore the flight attendants doing their flight safety routine.
Unless, of course, the flight safety routine is really a guerrilla marketing stunt like the one in this video.
This just goes to show if you hand a person a mic, they'll get in front of a crowd and make a fool of themselves. Or in this case, get themselves into a cheesy eHarmony ad. Conscious Minds grabbed a piano, a song book and a camera crew and headed to 3rd Street Promenade in Santa Monica to capture random people professing their love to one another. Of course now, it's a YouTube video.
After a slow start, Starbucks is making headway in Russia. A recent promotion from BBDO consisted of postcards affixed with the Starbucks logo that could be converted into the familiar-looking warming wrap. The cards were placed in stores close to Starbuck's competitors and, as well, handed out to patrons leaving those competing coffee establishments. Ideally, the wraps would be placed around the non-Starbucks cups.
All well and good, we suppose. Unless people start associating the taste of competitor's coffee with that of Starbucks.
So this has been out for a while but it is too good not to share. Thailand's ThaiHealth enlisted kids to ask adults (some of which look like kids themselves) for a light for their cigarette. All the adults declined and proceeded to lecture the kids on why smoking is bad. The kids then asked," why do you smoke?", and handed the adults a brochure.
While enlisting kids to help in an effort like this is both questionable and brilliant, one this is clear; the campaign worked. After their encounter with the kids, adults put their cigarettes out and ThaiHealth saw a 40 percent increase in inquiries from smokers who wanted to quit.
So here's a campaign that would never air in America. Why? Because we don't condone binge drinking and beat-the-clock style happy hour boozefests. But in Ecuador? No problem whatsoever.
Y&R Ecuador developed a campaign called Budclock that resulted in the extension of happy hour by one minute for each Budweiser purchased (using QR codes, of course). In theory, happy hour might never end.
Since its inception on May 12, happy hours have been extended by 6,000 minutes
We have to agree with AdWeek's David Gianatasio on this one. To "demonstrate the precision and control of the new Volvo FH series truck," Swedish ad agency Forsman & Bodenfors set up a slacklining stunt whereby slickliner Faith Dickey would walk a tightrope between two moving trucks approaching tunnels.
As with other stunts similar to this that attempt to illustrate the superiority of a machine or vehicle, as Gianatasio argues, it's really the skill of the operator as opposed to the technical precision of the machine that truly matters. Volvo could have grabbed two 20 year old 18 wheelers, a pair of great stunt drivers and accomplished the same thing.
To call attention to a brand category no one ever thinks of, door locks, Indianapolis-based ad agency Young & Laramore, from June 23 - 27 held the first-ever Schlage "Key to Strong Challenge," locking a man in a tiny house in downtown Seattle and sending residents on a physical and digital scavenger hunt to track down the key to unlock him for a chance to win a $5,000 Grand Prize.
The event, which is part of a larger campaign which includes TV that launched last month, garnered some hefty exposure for Schlage and, we are told, fueling double-digit sales growth in stores.
As part of its ongoing negotiations with Dish Network which dumped the network from its lineup, AMC has unleashed real-life Walking Dead zombies in New York City posing as EMTs, street workers, cops, pedestrians and hot dog vendors. Needless to say, the stunt scared the crap out of people but also brought a few laughs.
Employing a unique strategy to pimp its vodka client, Ultimat, Amalgamated hired window washers, spruced them up a bit and sent them up and down the sides of high rises in New York and Chicago with placards urging workers to take a break, work less and join the brand atop the roof for a vodka-fueled party.
Ingenious if you ask us. And quite successful. In just four short days, the video, which as we all know is the meat of the campaign (not the actual stunt), already has over one million views.