A new GE campaign that centers on the Brilliant Machines Tumblr blog features video and photos of robots of various shapes and sizes making their way through a number of cities in the United States. Sightings have been reported in Pasadena, Los Angeles, and along Hollywood Boulevard, as well as some undisclosed subway stations and industrial parks.
The campaign has been accompanied by real life robot appearances in San Francisco with those that spot the robots tweeting their photos with the hashtag #brilliantmachines.
OK so Near Field communications technology is a long way off here in America but it's quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.
To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,
When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.
Cops have them. Why can't everyone? We're talking about those in-car cameras that capture everything a cop car sees. Now, it seems, singapore-based car insurance company, DriveSheild, wants everyone to have one...for free.
To tout this offering, the company, with help from TribalDDB, created an installation whereby a car appeared to have been engulfed by the ground. On third of the vehicle appears below the surface. A video offers a clue as to how this happened.
To more stunts are said to follow.
Wait, what? You think it's rude to ask a lady her cup size? Hey, get your mind out of the gutter. All we want to know is, well, what cup size a lady prefers. Get it? It's simple, right? Not rude. After all, there's nothing wrong with offering a lady a cup of coffee, right? That's all Blush Lingerie wants to know. Harmless, right?
Seemingly to illustrate just how realistic its picture is, LG outfitted an elevator floor with a TV screen that made the floor look as if it were falling away. As riders entered the elevator and pushed their floor button, the lights dimmed and flickered, nasty mechanical noises are heard and the floor falls out from underneath riders.
Of course, all the riders are likely actors. For two reasons. They all get out on the same floor they entered. And, well, we're sure LG doesn't want a rash of people suing them for causing heart attacks. And, besides, these people just don't looked scared enough. In any event, interesting stunt.
Israeli ad agency, Smoyz, has created an Instagram-fueled campaign for shoe brand ALDO. The agency set up a sign with a bell on it in the middle of a sidewalk. The sign instructed people to take a picture of their shoes, upload the photo to Instagram, tag the photo #aldo and add their shoe size. Each person, 457 of them, where delivered a pair of shoes by mobile ALDo show box.
The campaign video claims 798,385 interactions resulted from the stunt and the Instagram integration.
Boston's annual Fall event, the Head of the Charles crew race, had an interested "boat" make an appearance over the weekend. Floating behind crew boats was a raft made to appear as if it were a MINI. Nice stunt.
Coke Zero, following its lackluster James Bond "Skyfall" tie-in commercial, has crafted an intriguing stunt that requires people to get to a particular train platform in 70 seconds. Sounds easy except for the fact there are plenty of obstacles to overcome on the way to the platform. Some have suggested the people accepting the stunt are actors, not random people. Which, of course, makes perfect sense as Coke's lawyers would certainly have something to say about placing people in harm's way just to win a free ticket to a movie.
That said, it's fun to watch and it's far more interesting than the lame commercial. And, apparently, it's been fun for many. The video has clocked 3,360,008 views since it launched October 18.
There have been many advertising stunts that surprise passersby with inanimate talking object. Conoco, with help fron Venables Bell & Partners, used that approach in Denver to "celebrate how Conoco helps people get out there and do the things they love to do."
The agency placed a Conoco-branded car in a public space, loaded it with all sorts of outdoor gear and had it speak with people as they passed by. After some witty banter, the car voice would invite people to take any item of their choosing from the car as a gift.
Not a bad stunt. After all, who doesn't like free stuff?
As part of a project at The Copenhagen Institute of Interaction Design, Andrew Spitz and Kat Zorina developed an Instagram-based campaign for VELUX windows. Working with the knowledge that when people look up through a VELUX skylight, the have to stand a certain way. The pair called this "the VELUX pose."
To capture the VELUX pose, Spitz and Zorina crafted a device that would hold an iPhone to that people would have to look up at it. They then placed the device on the streets of Copenhagen and took pictures of people. Those whose pictures were taken could then use a connected iPad to upload images to their Instagram account and tag then with #theveluxpose. Currently, there are 55 images with that hashtag on Instagram.
We can envision a campaign like this getting some fairly decent traction with more devices and more resource. We're sure Spitz and Zorina would love to help.