Book Promoted With Coffin


To promote the first Italian edition of Robert McCammon's book, "They Thirst," a coffin full of books was carried through the streets of downtown Rome. A street team, which carried the coffin on their shoulders, offered everyone a coupon of sorts for a free coffin in case they found themselves facing death by vampire. The stunt was created by for Gargoyle Books and induced smiles, curiosity and various odd religious rituals among onlookers. See more images of the promotion here.

by Steve Hall    Oct-17-05    
Topic: Guerilla

Hotel Promoted With Manhood Monitoring Restroom Models


Armed with cameras, tape measures and smirks for those who don't measure up, images of models above urinals in the New Zealand Sofitel Queenstown Hotel have made the bathroom going experience a bit more enjoyable...or less enjoyable for those standing in front of the wrong stall. Choose wisely lest your stall mates will have cause to question your manhood.

by Steve Hall    Oct-11-05    
Topic: Guerilla

Grocery Store Opened With 'World's Largest Picnic'


On Tuesday, Luanne Calvert of Mixed Marketing did her thing again. After bringing a Time's Square billboard to life for the relaunch of CK One, creating a human snow globe for Yahoo! Shopping, and putting on Netflix's Movie Watching Marathon event, Calvert hosted the "world's largest picnic" in San Francisco to celebrate Oakville Grocery's San Francisco store opening. The picnic was open to the public and featured free picnic basket lunches for the first 500 guests. The picnic took place on a red and white blanket that was nearly 10,000 feet square in size. See some images of the event here.

UPDATE: In Comments, Guillaume points out the French have the Americans beat by five years with sparkling water company Badoit having done the picnic thing. Also, the "billboard brought to life" thing was done long ago as well by Chantal Thomas. Apparently, there is a world outside of America.

by Steve Hall    Oct- 4-05    
Topic: Guerilla

Nike Vending Machines Dispense Footballs


Nike has placed several vending machines in Singapore, reports Adverblog, which dispense Footballs (soccer balls for those of us in the U.S.) as a means to promote the sport thereby increasing the need for people to buy football shoes, clothing and equipment - ideally from Nike.

by Steve Hall    Sep-19-05    
Topic: Guerilla

New TV Shows Get Alterna-Promotion


TV Squad sums up some of the recent non-traditional marketing promotions the networks have engaged in to insure their new shows are seen. NBC is promoting Three Wishes with street teams that perform random acts of kindness by buying stuff for people with dollar bills affixed with promotional stickers. The WB is giving Supernatural a boost with coffee sleeves that project project images on the walls and ceiling. And FOX is promoting Reunion (good show, by the way) with a sweepstakes with a reunion vacation as the prize.

by Steve Hall    Sep-13-05    
Topic: Guerilla, Promotions, Television

Target Car Squad Hits Quincy Market


Those little Target-branded cars have been making their rounds. This past weekend they were spotted at Boston's Quincy Market. The tiny, little cars are emblazoned with the "target" and roam the country in search of ogling consumers.

by Steve Hall    Sep-12-05    
Topic: Guerilla, Outdoor, Promotions

Court TV 'Parco's Watching' Campaign Expands


Accompanying the recently launched online game for the upcoming Court TV show Parco's Watching, San Francisco-based Venables Bell has created additional campaign elements including posting on ATM machines, in laundromats, on bathroom mirrors and on bar coasters along with taxi tops, bus posters and wild postings. The phone kiosks have slogans that say "Because Vinnie Parco was watching, I went from successfully cheating on my wife to living with my mom." The bar coasters say things like "Would you want this conversation you are having to be overheard?" The work can be viewed here.

by Steve Hall    Sep- 8-05    
Topic: Cable, Campaigns, Guerilla, Outdoor, Poster

Dead Guy In Trunk of Cab Promotes 'Sopranos'


While we seem to think we have seen this stunt before, it's still a very attention getting advertising tactic. To promote HBO's Sopranos, BBDO, we're told, placed life-like arms hanging out of a few cabs. New or old, we still think it's a great piece of advertising.

by Steve Hall    Aug-21-05    
Topic: Guerilla

BMW Mini Helps Jif Peanut Butter


OK, are we promoting Jif peanut butter here or is this another CP + B Mini stunt? Do tell. More images here.

by Steve Hall    Aug-15-05    
Topic: Guerilla

Atari to Host Graffiti-thon For New Game


Atari will host a graffiti-thon street festival on August 24 to promote the release of it graffiti-based game "Getting Up: Contents Under Pressure" by designer Marc Ecko. At the event, held August 24th on 22nd Street between 10th and 11th Avenues from 12:00PM - 8:00PM, 20 artists will spray-paint 48 by 8 foot replicas of New York's blue-bird subway cars.

A lineup of graffiti artists, from the notorious COPE2 to T-KID, who first started writing on trains as early as 1974, will spend the day doing full color murals on the vintage trains. Other participating graf writers include Dash, West, Ces, Sonic, Iz the Wiz, Min, Duro, Wane, Wen, Dero, Cycle, Smith, Lady Pink, Doc, Kel 1st, Mare139, Crash, Daze, Ghost, and the Tats Crew.

more »

by Steve Hall    Aug-12-05    
Topic: Brands, Guerilla, Opinion

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