In an Absolute world, we wouldn't need money. At least in London with this latest
promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here
.) Not sure it would fly here, maybe though:
"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."
For, like, two hours. CURB
and SEA LIFE London Aquarium
went around spraying through stencils with salt water to temporarily promote their recent facility refurbishment. Great way to get attention without destroying the environment, innit? *Ponders as only I do* Like futbol in England needs promoting, but I was thinking, maybe another all-natural use for the stencils involves one with an EPL
logo and a pack of very drunk hooligans in select locations. What. It washes off. Eventually.
*cue angry EPL representative emailing Steve and Adrants about disgusting brand association*
For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.
So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.
Look ironic, stingy and unprofessional -- all at the same time!
Just shuffle one of Coffee Company's slidevertisements into your next PPT. It won't be soon forgotten -- and you'll be especially salient next time Le Patron does the Pink Slip Reckoning Dance.
Work by THEY/Amsterdam.
To promote the debut of the new Lancia Delta, 200 horses appeared in the city of Amsterdam. It's formidable to witness, and still more impressive is the sight of all those somber-looking Amsterdammers, taking pictures the way kids take exams.
Three Lancia Deltas were hidden within the cavalry and ultimately revealead on the RAI Square, where the Netherlands' biggest car event happens every year.
- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.
- Sayonara to Enfatico (and about bloody time).
- LA Times positions Southland ad as news story. (Via).
- D*Face gives The Queen a facelift.
- Seeking greener pastures on the down-low? One headhunter's business card is edible.
- One prepaid mobile's bailout plan.
- Reason #4320984309384 why we can't visit mom and dad after Cannes.
- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.
To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."
"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."
That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.
On April Fool's Day, patrons of France's SNCF train service were greeted by the voice of Homer Simpson, who spouted frothy inanities in lieu of the feminine voice that normally makes arrival/departure announcements.
Eight major stations throughout the country were audio-penetrated by the Duff guzzler. Random prattle included stuff like, "The train from Alaska is waiting on platform 7. Watch out for bears!"
Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.
Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.
In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.
Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.