Adrants reader Andre Malvensen was impressed with a Wexley School For Girls campaign for the Seattle Sounders and wrote, "The Seattle Sounders have hit one out of the park with their Scarf Seattle campaign. (www.ScarfSeattle.com) The premise is simple, either buy or print a Seattle Sounders Scarf, place it somewhere in Seattle, take a picture of it and submit it. It's brilliant. Not only do the fans get a sense of involvement, but it's also free advertising and marketing as the scarves pop up all over the place. As the fans try and one up each other and the thing goes viral you even start to get news stories and publicity on it."
And for those who might complain about all those Sounders scarfs laying around Seattle, just think of them as a nice give for the homeless who live out in the cold.
- Adidas launches branded video hub. Welcome to Bandwagonsville!
- New Pearl Jam website by Freedom + Partners. Site includes a puzzle that lets users "unlock" songs from reissues of Ten. Puzzle completion can be timed; people can compete for speed.
- Evan Williams: just a poor but honest farmboy.
- BeanCastin' it up: "I'm for Sale" with Bill Green, John Wall and the spirit of Ben Kunz. (Take a shot every time I say "like" -- and thank me when you've got the goggles on tight.)
- Media that shapes Advergirl's worldview.
- Who Watches the Watchmen?
- Helping PETA help themselves.
- Sexting suicide.
MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.
Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.
MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.
- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.
- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)
For better or worse, Diesel knows how to seize attention. ("Pete the Meat Puppet" is STILL stuck in our heads, and there's no way on earth we can ever unwatch "XXX SFW.")
But its gaze-gathering talents aren't strictly 'net-based. To draw mass appeal to the grand opening of its Five on Fifth (Ave.) location, the label balked at the notion of a one-night celebu-fete. Too bland. Not exclusive enough. Instead, it threw together a hodgepodge of quirky personages -- think Mad Hatter's tea party for grownups -- and held multiple dinner parties at its storefront window.
When a campaign has the tagline, "Sometimes it's all you need to wear," some would assume the imagery accompanying the tagline would involved a degree of nudity. One would usually be right but not this time.
For a recent ambient campaign Tel-Aviv agency Mizbala did for Christina Aquilera's new perfume in Israel, the agency placed tens of thousands of clothes hangers with perfume samples attached around Tel-Aviv.
While we're sure someone cold have taken this down the more crass road of, say, nude models prancing around the street with vials of the pefume hung from their necks, we're guessing the hanger approach was a lot cheaper, much easier to manage and a bit less potentially offensive to some.
Here's a video highlighting the campaign.
- Havas Digital has partnered with global social graph mapping company Media6Degrees to help the agency "integrate consumer insights with hyper-targeting and provide increased value for their advertisers." Damn, that was mouthful!
- Mullen has reeled in the American Diabetes Association account and has signed a three year contract with the organization.
- In the UK, they stick human beings inside vending machines to sell Kit Kats. Those witty Brits!
- Crispin Porter + Bogusky does the celebrity magazine thing for Old Navy.
- Not anywhere near as inspired as the Where the Hell is Matt Harding videos, this following "Winfomercial" attempts to...I don't know...turn a game show into a commercial?
- In case you needed even more proof America is the kingdom of the superficial, check out this Sarah Haskins Target Women video about skin care products.
If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.
"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")
For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)
We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.
Floyd Hayes, the guy who brought us twipple, drew our gaze to "punkvertising," a description that immediately made us wince because we mistook it for Punk Marketing -- a dire book promo that consisted primarily of a woman named Cleo, slowly disrobing.
So-called punkvertising is tame in comparison. Punk-rockers were enlisted to trawl the streets of New York to spread word about some kind of Diesel promotion.
Apparently Floyd asked one of them if he liked the idea of being a sell-out, and the kid said something to the effect of, "$25 bucks an hour? Shit, I'd wear a dress for that - I don't care really!"
Kia's takes its Soul to the streets with help from UK-based CURB, a company whose modus operandi it is to develop nothing but eco-friendly ads.
Dirty pavements in London, Manchester, Leeds, Bristol and Birmingham will be "spray-cleaned" with the silhouette of a Soul and a link to shapeyoursoul.com, where you can win a soul of your own. (We're trying not to read too deeply into this, especially since we like kicking puppies, carving random initials into young trees and vandalizing any and all likenesses of Regis Philbin.)