Lowly Laundry Machines Become Ad Medium

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Every time we think we've written, "Just when you thought every last square inch of space has been plastered with advertising...," yet another new form of ad creep rears its ugly head. Though this new laundromat promotion for the CBS sitcom The Big Bang Theory isn't so ugly. Working with Laundromedia Inc. (who new such companies existed?) CBS placed banners across four washing machines. Hey, there's nothing else to do while your clothes are washing. You might as well stare at ads.

Just how do companies like Laundromedia Inc. get there start? Very simply and very mundanely as Foounder David Kessler explains, "I was standing in front of the washers, waiting for the spin to stop, just staring at a sea of white and I went, 'Wait -- these machines could have ads on them.'" We still think an enterprising house painting company is, one day, going to knock on our door, offer to paint our house for free as long as they can turn the house into a gigantic Home Depot ad.

by Steve Hall    Sep-17-07    
Topic: Guerilla, Outdoor

Wrangler Could Use Some Fashion 101 for Dummies


This is completely left-field. Eager to associate itself with Who's Next '07, an international fashion show, Wrangler (yeah, did you see that coming? We didn't) somehow deluded itself into thinking that setting mannequins all over Paris would be really clever and avant-garde.

We are overwhelmed by deja-vu.

Why do people think mannequins in human settings are going to be a big deal-maker?

Whatever. See the video here. It's a little long. The effort took 60 dummies, disseminated through the city in the wee hours of the morning preceding the September 7-8 show. We kind of think this one is sexy if you ignore the fact that Wrangler's logo is in desperate need of some contemporary TLC.

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by Angela Natividad    Sep-17-07    
Topic: Brands, Guerilla

Shoe Divas, Stiletto-Mobile Kick Up Interest In Marshalls Shoes


Far from the world of Sex and the City and closets full of Manolos comes this street campaign for Marshalls which has a team of Shoe Divas dressed in bathrobes sporting shoes the retailer calls stylish. Apparently, they are stylish since Marshalls buyers traveled to Italy to seek them out. The campaign's hook? "An outfit isn't complete without the perfect pair of shoes," so says Marshalls spokesperson Amy Cafazzo.

OK, let's forget the shoes for a minute and talk about that cool, red stiletto mobile that's accompanying the Shoes Divas in DC, Philadelphia, Dallas, Houston and Atlanta. Is there such a thing as a fuck me car? Damn, that thing is hot!

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by Steve Hall    Sep-13-07    
Topic: Good, Guerilla

And the Denver Water Mascot is Off!


AdFreak reminded us that the Denver Water stunt just took place over the weekend during the Colorado-Colorado State game. During the fourth quarter, the toilet mascot went running across the green, only to be tackled by a zealous security guard. (Looks like they forgot to wear their signs.)

So there you go. Unless you want all your favourite sports games interrupted in equally vexing manner, fix your goddamn running toilets.

by Angela Natividad    Sep- 7-07    
Topic: Guerilla, Promotions

As Long as There are Strangers to Detain, There Will be Wirebreakers


For its S9 headphones, Motorola's Wirebreakers leap back into the streets, accosting cheerleaders, bus patrons, library-goers and general loiterers with their love of dance.

It's cute and all but we are so tired of the Wirebreakers thing. It must suck to be milling around minding your own business, when some bug-eyed kid pops out and forces you to sit there with a frozen grin on your face until he or she has stopped wilding out in front of you.

Thankfully, behind a monitor we don't have to smile.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Guerilla, Promotions

Harmony-Hunting Lego Brings Esoteric Message to the Dutch


A giant Lego named Ego Leonard washed ashore on a Dutch beach in early August. According to his accompanying website, he's left his world of fortune-hunters and people drunk with power to find one full of happiness, devoid of rules and limits.

MarketingVox reports that Leonard first appeared at an MTV event. Vox also ruminates on the motives behind Ego Leonard, but according to Martijn at Fresh Creation, Ego is the project of a Dutch artist.

For some reason beyond us, the giant doll has generated a lot of buzz. Maybe it's because he's so good with the ladies.

by Angela Natividad    Sep- 4-07    
Topic: Guerilla

Alaska Airline Revives Paul Revere ... for Boston Flights!


Adrants reader Will sent us footage of this guerrilla promotion that Alaska Airlines conducted in Portland for its non-stop to Boston service. The statue to the right of the Paul Revere guy is also an actor, though it's unclear what he's there to do besides freak people out.

We're trying to work out how you would gauge how well this converted on a survey. What would you ask people?

How Did You Hear About the Boston Non-Stop Flights?

- Via email
- Through a friend or Alaska Airlines employee
- Internet surfing (enter website)
- Via man dressed like Paul Revere/painted statue guy in Portland square (circle one)

by Angela Natividad    Aug-31-07    
Topic: Brands, Guerilla, Promotions

KFC Fills Offices With Smell of $2.99 Deal Via Mail Carts


OK, this is just gross. Or maybe not depending upon what sort of food you like. But who wants to walk into the office and have to smell KFC stench wafting about all day long? It seems KFC has affixed it's $2.99 Deal Meal to the mail carts of corporations in Washington, Chicago and Dallas. How can anyone get any work down if all they do is start drooling for KFC? Oh wait, that's exactly what KFC wants! For everyone to drop what their doing, run out and go buy a $2.99 Deal meal. OK, I guess it's brilliant after all.

by Steve Hall    Aug-28-07    
Topic: Bad, Good, Guerilla

Bay 'Booms' Toronto With Fashion Protest


"We're here. We're Hot. Get used to it." That's the battle cry kicking off a new spot for Toronto-based fashion retailer Bay. Boom is the name of the campaign and it's all about baby boomers reclaiming their fashionista status by staging a fashion protest which looks like some sort of colorized sixties protest.

The campaign's got everything: TV, radio, a contest to win a car, interactive retail windows, transit, guerrilla, fashion shows, in store event and even a "bra burning" promotion.

by Steve Hall    Aug-28-07    
Topic: Events, Good, Guerilla, Outdoor, Point of Purchase, Radio, Television

Shakerboarding Debuts for Pizza Lovers and Self-Deluded Advertisers Alike


Every once in awhile you run into somebody who asks whether subcultures inspire advertising or advertising inspires subcultures. But worse than that question are the guys who actually try to find out whether they can in fact create a subculture out of astroturf.

Thus prepared, we give you Shakerboarding: the happy (?) marriage of breakdancing and advertising. The sport's headline athlete, Roto, shakerboards outside of CiCi's Pizza in order to draw customers in.

Shakerboarding and Roto were developed by Deutsch LA with the help of Feed Company, the guys responsible for Ray Ban's Never Hide campaign, which was similarly puzzling but perhaps less contrived than inventing a sport. (Unfortunately we can't all be JK Rowling.)

Check Roto out at yoroto.com.

by Angela Natividad    Aug-28-07    
Topic: Guerilla, Promotions

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